VARANASI

CONVENTION CENTRE

Presented By: Shubham Goenka

BArch/15014/14
 INTRODUCTION

Understanding The Convention Center & Exhibition center

• Convention Centers are a platform in the society for holding national and
international conferences, seminars, business meets and so on.
• These facilities can be used for holding big or small political and social meets as
well as social gatherings.
• Convention centres typically have at least one auditorium and may also
contain concert halls, lecture halls, meeting rooms, and conference rooms.
• Exhibition hall is the large area hall to display pictures, sculptures, or other
objects of interest that people notice or admire.
The MICE Industry

• MICE is a type of business tourism in which large groups usually planned well in
advance , are brought together for a particular purpose.
• MICE is acronym for the Meetings, Incentives, Conventions and Exhibition
tourism segment.
• MICE are today becoming an important segment of the tourism industry. With
the opening up of India’s economy, MICE tourism is likely to grow further in the
future.
Need of convention centre

• Varanasi is a global religious city, so there are needs to hold religious events. It is highly
probable that convention centers will be used for these.
• There is a demand for facilities for large-scale Meetings and Conventions with 100 to
over 1,000 participants in Varanasi. As a large scale hall is not available, the demand is
high. “Incentive travel” also has a potential as Varanasi is a tourist city.
• In India there is a need to use convention centers for wedding ceremonies. Since
wedding ceremonies are large-scale events and are held for several days, they are
important demands in ensuring high occupancy rates of facilities.
• The strength of Varanasi is that BHU is located in the city. BHU medical schools are
well known throughout India, and university researchers have needs to hold academic
conferences and due to lack of convention center they are forced to organize the
conference in 4 star hotels like Ramada.
 PROJECT DESCRIPTION

Project Proposal
The proposed convention center is located in Varanasi. Its one of the most growing city
of the Uttar Pradesh. This project is being brought by JICA(japan international
cooperation agency) with an investment of Rs. 130 crores.

Project Location
The site for the proposed project is located adjacent to varanasi muncipal corporation
building. It lies along a 18m wide road.
The site is approximately 1.7 km from Varanasi Junction, the main railway station, 2.3 km
from the Main Bus Stand and 24 km from Lal Bahadur Shastry International airport.
From a tourism perspective, the site is located close to Varanasi Old City (3 Km from
Dashaswamedh Ghat) and approximately 15 km from Sarnath Heritage Site.
Site Map
User Groups
The users of the center are broadly classifies into 3 major types:
• The Delegates
- These are the group of people who form the major part of the convention
center
- People from both national and international backgrounds are a part of this user
group.
• The Exhibitors
- They are the reason for the delegates to attend various conventions and
exhibitions.
- People from all over the country gather to promote their respective event.
• The staff
- These people are the backbone of the convention center.
- They take care of all the needs of the delegates as well as the exhibitors and
guests at the convention center.
 AIM

To provide the world class amenities and infrastructure to the city to invite all section
of society to one single place to exchange idea, thoughts and knowledge for the
growth of the society and to provide opportunities by which people from different
parts of India get to know more about the traditional and cultural heritage and
thereby help in promoting mutual understanding and national integration.
 OBJECTIVES

• To promote a platform for interaction between various sections of society. This

would lead to better understanding of each other’s trade and spread awareness among
the people that is the need of the hour.
• To provide a conductive atmosphere and physical environment for discussions,
lectures, etc. This would help in efficient exchange of useful data and information.
• To develop and promote the rich diversity and uniqueness of the various art forms of
the country and to upgrade and enrich the consciousness of the people about their
cultural heritage.
• To lay special emphasis in its activities on the cultural linkages among various areas
through evolution of styles and their contribution to the larger composite identity of
the cultural heritage of India.
• One of the major objectives is to make a self-supporting, environment friendly
design.
• Design a barrier free structure for all type of user group.