A study on investment awareness

regarding stock market

Under the guidance of Prepared by
Dipanti Joshi Deval shah

Enrolment no:-178070592131

SAL Institute of Management

August - 2018
 Table of content
Overview of industry
Introduction of company
Porter’s five forces level
SWOT analysis
Literature review
Research methodology
Data Analysis
Finding
Suggestion
Conclusion
 Overview of Industry
Most of the trading in the Indian stock market takes place on its two
stock exchanges: the Bombay Stock Exchange (BSE) & the National Stock
Exchange (NSE).
The BSE has been in existence since 1875. The NSE, on the other hand,
was founded in 1992 & started trading in 1994.
The overall responsibility of development, regulation & supervision of
the stock market rests with the Securities & Exchange Board of
India (SEBI), which was formed in 1992 as an independent authority.
The two prominent Indian market indexes are Sensex & Nifty. Sensex is
the oldest market index for equities; it includes shares of 30 firms listed
on the BSE, which represent about 45% of the index's free-float market
capitalization. It was created in 1986 & provides time series data from
April 1979, onward.
 Porter’s five forces
Supplier bargaining power
Barriers to entry

Competition

Customers bargaining
Threat of substitutes power
 Company Introduction
• Beeline Broking lets you trade online across equity delivery, intraday,
equity derivatives, currency, commodity by having membership of
NSE, BSE, MCX, NCDEX through their online trading platforms via
single sign on.
• Beeline broking limited is a mix of full service broker & discount
broker offering trading across different asset class & add on services
like equity SEP(Systematic Equity plan), SME listing &planning,
research & market analysis, technical & fundamental analysis, tips &
recommendations & so on.
 Company Introduction
• Beeline runs a daily rewarding program where they reward
participant with gift e-vouchers for predicting the daily closing of
indices future, currency future & commodity future of the current
month. You can participate every day & the participant who makes
the nearest predictions on either side of the close is the winner.
• Beeline value any involvement by our esteemed clients & based on
your contribution in terms of Client referral , Sub broker/ Associate
Programme/ Remisier referral , Participation in a survey/giving us
feedback & Brokerage generated.Based on your contribution we
assign reward points to our clients.2% of the average monthly
brokerage will be converted into reward points. The reward points
that you accumulate can be redeemed on a monthly or quarterly
basis.
SWOT Analysis

Strength Weakness

Opportunity Threats
 Literature review
Sikandar & Singh (1996) Customers perception is different in share market. Object to
understand to awareness of people and study about there need to required their
perception regarding to work doing . The survey revealed that self employed more
aware about the investment.

Ayyappan S (2009) made an attempt to analyze investor‟s satisfaction & their

awareness. On the basis of the results of the study, the he has made some definite
suggestions like taking good decision while investment, carefully selecting proper
avenues, to compare the performance of return & investors could easily receive updated
information for the further development of investment. It hopes that, the awareness of
investors will be raised to a considerable extent if all suggestion are implemented.
 Data Analysis
• Objectives

Primary Objective
• To check customers awareness regarding investment
• To identify which factor are affecting the investment of the customers

Secondary Objective

• To check the preference of customers about investment

• To suggest the area of improvisation to the broking firms to increase awareness of customers.
 Sampling Design

Target population

This work is totally based on customers perception about investment. Our target
population was equity, mutual fund investor, individual & other investors.

Period of the study

Period of the study 45 days , from 4th June to 19th July.

Sampling Method

Sampling method used in this research is convenience sampling.

Data collection

The data collected is of the primary. The primary was collected the
questionnaire study

Scope of study
To gain accurate results for the study, 100 people were given
questionnaire to know how many people have interest in share market. So
it is know about the customer perception regarding share market.
Research Design

Descriptive research design have used because data provide

opportunities to understand awareness of the customers.
 Limitation of Research

• First off all we are study in only 100 person. So , we can see that
perception of people are limited.
• So, we can see that sometimes data is not trusted. So, It is not fair.
• Sometimes people are not given right data. So , this is reason behind
limitation of reason.
Gender

Gender Percentage

Male 76

Female 26
Age

Particular Percentage

20-30 80

30-50 17

50 or above 3

Total 100
 Occupation

Occupation

Frequency Percent Valid Percent Cumulative

Percent

Student 44 44.0 44.0 44.0

Government organization 7 7.0 7.0 51.0

private companies 22 22.0 22.0 73.0

Valid

Self employed 27 27.0 27.0 100.0

Total 100 100.0 100.0

 Education

Education

Frequency Percent Valid Percent Cumulative Percent

Non matric 1 1.0 1.0 1.0

std X/XII 12 12.0 12.0 13.0

Graduate 52 52.0 52.0 65.0

post graduate 29 29.0 29.0 94.0

Valid

Doctorate 3 3.0 3.0 97.0

Others 3 3.0 3.0 100.0

Total 100 100.0 100.0

 Past how many years you are investing in share market?
 

past_how_many_years_you_investing

Frequency Percent Valid Percent Cumulative Percent

1-5 71 71.0 7 71.0

5-10 25 25.0 25.0 96.0

Valid
10 above 4 4.0 4.0 100.0

Total 100 100.0 100.0

 What percentage of your income do you invest?
 

Percentage_of_income_for_investment

Frequency Percent Valid Percent Cumulative Percent

0-15% 65 65.0 65.0 65.0

15-30% 35 35.0 35.0 100.0

Valid

Total 100 100.0 100.0

 ANOVA
Sector
Minimum Maximum

Non matric 2.00 2.00

std X/XII 2.00 2.00

Graduate 1.00 3.00

post graduate 1.00 3.78

Doctorate 2.11 3.44

Others 1.56 2.78

Total 1.00 3.78

Sector
Sum of Squares Df Mean Square F Sig.

Between Groups 6.489 5 1.298 4.861 .001

Within Groups 25.097 94 .267

Total 31.586 99
Finding

• We can see that male is more than female about the investment.
• We talk about the age. So , age is 20-30 is high compare to another age. There are more
aware about the stock market.
• We talk about education. Most of Graduate and post- graduate people is more aware
about share market.
• We can talk about the Occupation . Most of student and self-employed aware about the
share market and another person semi aware about the share market.
• Most of people last 1-5 years 71% doing investment. Because share market is now a day
more increasing.
• We can see that information about income percentage use in investment. So, we can see
that 0-15% people doing 65%. And another people doing the 35%.
Finding

• From this ANOVA test method , we should know significant value is 0.01. That means
0.01 is less than 0.05. So, we reject Null Hypothesis & accept Alternative hypothesis. That
means there are signification difference amongst various sector regarding education.
• So, we can see that Non-matric and std X/XII people are agree with all sector. Graduate
people are strongly agree and agree between take decisions. Post-Graduate people are
almost agree about the sector. Doctorate people are agree and neutral and other
between take decision.
Suggestion
• From our study regarding of investment awareness regarding share market. is very important for
understand their perception regarding investment.so, company have try to customer regarding
questionnaire. So company know about identify the problem.
• Company should be more efficiency work provide. Because sometimes customers services after sale
very badly. So company should maintain it.
• Company’s response towards customers affect their purchase decision, so company should try to
maintain and improve their effective interaction with customers.
• The company should concentrate on more aggressive advertisement to promote their services.
• Company should something new offer provide by customers. Because broking company many in
market. But customers give attractive Offred. so, there are thinking about investment your company.
• Some people have no knowledge regarding some offered provide by company. And it is benefits of
your works. So , company doing seminar for customer so there are understand the product. And it is
also benefits of company.
Conclusion
• Further to the study, Investment awareness does not only help in increasing the investment but also help
in investors being prudent enough to understand fraudulent and/or risky nature of some investment
avenues. As the research population spends more of their time with computers and internet,
digitalization of awareness programs can help spread more awareness. Study concluded that the
investors have a fair level of awareness towards investment and external mediums needs to take
additional step to get this fair level of awareness to high level

• Investment awareness survey is help of the understand the person behaviour regarding investment. So , it
is helpful industry. India scenario now a day huge market of share market. This is opportunity of the
earning some extra money . so , people have a different dreams will complete in earning money. So , It is
cyclical process. The above study we can see that global market is very good better than India.

• So, we can see that many sector in india. Example- Auto-mobile , Telecom and etc.. so , People have a
different things of investment. So , It is work sometimes luck. So, sometimes people have a huge lose in
market. So, all are thing share market is good but we can identify the which share profitable. It is depend
on company’s history.