Event Management: Principles

& Methods
By
Dr. Sandeep Kumar
(Assistant Professor)
(UIMS)

www.cuchd.in Campus: Gharuan, Mohali

 Course Objective

To understand science of event management and its various

aspects.
To be aware about the roles & responsibilities of event
coordinator as a part of a event organization.

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www.cuchd.in Campus: Gharuan, Mohali
 Objective of the Topic

• To understand Basics of event management and its

various aspects.
• To be aware about the roles & responsibilities of event
coordinator as a part of a event organization.

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www.cuchd.in Campus: Gharuan, Mohali
 5 C’s of Event Designing

Concept
Costing
Canvassing
Customization
Carrying out

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www.cuchd.in Campus: Gharuan, Mohali
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• Concept
The first ‘c’ of event management is the firststep in event. Idea
generation, deciding theme on which the event is based on,
what do want to do? This is the question that is answered
through this first ‘C’ of event management.
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• Costing

One of the most essential factor to be kept in mind is

costing or checking the budget for the event which
comes under the category of costing.
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• Canvassing

Canvassing means doing research for the

client, which helps us in serving or working
more efficiently in an event.
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• Customization

As the name suggests, customization means

making the necessary changes in the event as
per the requirements of the clients.
• Carrying out

This ‘C’ is about the execution and

implementation of an event according to the
final concept. It brings all planning into action.
 NEED FOR EVENTS

• Launch of a new product

• Highlighting added features of product
• Creating and maintaining brand image
• Enabling interactive mode of communication
• Helps in relationship building and PR
activities
 Course Outcome

•Students gained basic understanding of Event Management through case

studies
•Students understood conceptual knowledge of developing a fertile for
successful event.
•Students understood conceptual knowledge of developing a fertile for
successful event.

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www.cuchd.in Campus: Gharuan, Mohali
 Topic Outcome

•Students gained basic understanding of Event Management

through case studies
•Students understood conceptual knowledge of principles
and methods of event planning.
•Students understood conceptual knowledge of developing a
fertile for successful event.

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www.cuchd.in Campus: Gharuan, Mohali
 References

Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian

McDonnell. Events Management (Events Management S.)

Goldblatt, Joe Twenty-First Century Global Event Management (The

Wiley Event Management Series)

References Steve Weinberg, The Reporter's Handbook: An

Investigator's Guide to Documents and Techniques, St. Martin's
Press, 1996. Investigative Journalism: Context and Practice,
Hugo de Burgh (ed), Routledge, London and New York, 2000.
Ansell et al (2002) „Investigative Journalism in Africa: Walking
through a Minefield at Midnight‟ Reporters without Borders. Itule,
Bruce and Anderson, Douglas (2007): News Writing and Reporting
for Today’s Media 7th edition. McGraw Hill New York U.S.A.

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www.cuchd.in Campus: Gharuan, Mohali
Queries

Thanks

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