A PRESENTAION ON SUMMER

INTERNSHIP PROJECT
ANALYSIS OF INVESTOR BEHAVIOUR IN
EQUITY MARKET
FACULTY GUIDE CORPORATE GUIDE
DR.KALYAN SHANKAR RAY MR. ARUN KUMAR SAHOO
DEAN, ASBM SENIOR BRANCH MANAGER, KOTAK
SECUTIRES,
BERHMAPUR BRANCH
NAME OF STUDENT -
GOURI PRASAD KHANDUAL
REGISTRATION NO- PGDM/17-
19/18
INTRODUCTION
There was a time people used to keep
their money in post offices and banks.
With increased digitalized world now
people have options and choices for
the investment alternatives. Now a day,
one of the most raising choice is to
invest in equities shares, for good
return people are ready to bear risk
INVESTMENT
 What is investment?
Investment means committing capital for something to get good return.
 Why investment
To get return form idle money and put back money in economy.
To complete goal more quickly
To meet uncertainty
coup up with inflation
IMPORANCE OF THE STUDY

TO FIND OUT INVESTOR BEHAVIOR ON EQUITY MARKET TRADING.

TO FIND NEW CUTOMERS FROM UNTARGTETD SEGMENTS
 HELPS IN PRODUCT DESIGN
 REVIEW OF LITERATURES
ManasaVipparthi and Ashwin Margam (2012)
revealed that the investors’ perception is dependent on the demographic profile and assesses that the
investors age, marital status and occupation has direct impact on the investor’s choice of investment
The study further revealed that female segment are not fully tapped and even there is low target on higher
income people. It reveals that Liquidity, Flexibility, Tax savings, Service Quality and Transparency are the
factors which have a higher impact on perception of investors.
Murty.T.N and Sastry.P.V.S.H (2013)
They have stated in their research that investors invest in the stock market with the sole aim of return
optimization. Variations in the returns from the expectations of the investors lead for the risk and the
subjective analysis of various attributes helps for the minimization or the avoidance of the risk
Neel Kamal Purohit (2013)
in his research has found out that income has significant impact on frequency of trading in stock market,
selection of mode of trading and selection of market segments. Age and income has significant impact on
taking exposure
 RESEARCH OBJECTIVE

 To find out rate of satisfaction of investors

 To find out the method of investment based on their demographic and income
factor
 To find out objective of investment
 To find out source that influenced them for investment.
 RESEARCH METHODOLOGY
Research design – descriptive research method
A. PRIMARY DATA
1. Interview method and questionnaire ,Some interview taken over telephone
B. SECONDARY DATA
secondary data collected through various stock market website and mobile
applications for further information
 Publish material such as journals, NSE eBooks
Sample Size – 65 , Place – Berhampur , Bhubaneswar.
 GENDER

17%

83%
DATA ANALYSIS
MALE FEMALE

OCCUPATION

AGE

34

22
21 18
12
9 7
5
1 0
18-25 25-35 35-50 50-60 60 ABOVE
BUSINESS EMPLOYEE PROFESSIONAL STUDENT SERVICE
CONCLUSION
 MAJORITY OF INVESTORS ARE WITH IN 25-35 AGE , MORE FLEXIBLE THAN OTHER SEGTMENT
, THEY HAVE MORE RISK BEARING ABILITY.

 RATE OF SATISFACTION IS MORE FROM THOSE WHO HAVE TAKEN BROKER’S AND FRIENDS
ADVICE

 MOST OF INVESTORS HAVE OCCUPATION AS BUSINESS OR EMPLOYEE IN VARIOUS SECTOR .

 RECOMEENDATION

 Young age segment can be targeted for new investors because they are well
sound in technology and also they have more risk bearing ability.
Quantity of Professional may be less but they have the ability to invest large
amount of capital. It is a very good segment to find new investors.
Kotak can attract more investor by conducting awareness programme to clear
misunderstanding about stock market
Most of young segment are more influenced by their friends. Kotak can target
their products with any special offers.
THANK
YOU