Presentation

on

Presented By-:
Gaurav Patel
Industry Retailing (Hypermarket)

Founded 2001

Headquarters Mumbai, Maharashtra, India

Products Department store

Promoter Mr. Kishore Biyani

Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar
combined)

Employees 36000 people

Stores 214 (+) Stores Across 90 Cities in India.

Vision “To Deliver Everything,
Everywhere, Every time, to
Every Indian Customer in the
most profitable manner.”
 Man Behind Big Bazar Success

 He Born August 9, 1961 in a middle classFamily.

 He started his career selling stonewash fabric to

small shops in Mumbai.

 Now He known as the Rajah of Retail in India.

 Products of Big Bazar
HOME &
PERSONAL
CARE

FURNITURE APPARELS
FASHION &
BAZAAR Product JEWELLERY

CHILD
CARE & CHILL
ELECTRONI FOODS STATION
CS TOYS
BAZAAR

FARM
PRODUCT
Strengths-:
 Big Bazaar is known as the "Indian Wal-Mart".
 Everyday low prices, which attract customers.
 Huge investment capacity.
 It offers a Family Shopping Experience, Where Entire family can
visit together under one Roof.
 Benefit of Early Entry into Indian Retail.
 Online booking and delivery of goods.
Weakness-:
 General perception: “Low price = Low Quality”.
 Overcrowded during offers.
 Long lines at billing counters.
 Limited only to value offering low price products.
 Branded products are still missing from Big Bazaar.
 Very thin Margin.
Opportunities-:
 Huge Potential Rural Market or Town to be Tapped.

Threats-:
 Competition.
 Unorganized Retail.
 Most People still prefers to visit local convenient stores for daily purchases.
 Changing Government policies.
 International players looking to for India.
 Margin of business reducing all the time.
Competitors of Big Bazar
Customer Segmentation-:
 It Targets Higher and Upper Middle Class Customers.

 The large & Growing Young Working Population is a Preferred

Customer Segment.

 Targets Working Women & Home makers who are the primary
decision makers.
Strategy-:

 They divided Indian customers into 3 categories……..

1) India One.
2) India Two.
3) India Three. The potential customers
of big bazaar are
India One & India
Two.
India One-:
 Consuming class which includes upper middle and lower middle
Class (14% of India's Population).

India Two-:
 Serving class which includes people like drivers, house-hold
helps , office peons, etc. (55% of India's population).

India Three-:
 Struggling class, (remaining 31% of India's population).
Positioning-: High
service

High
Low price price

low
service
 Innovations of Big Bazar

Sabse Sasta
Din
Wednesday (26/01/2006)
Bazaar (26 Cr. in 1
day)

The Great
Maha Exchange
Bachat Offer
(12/02/09)
Supply Chain Management of Big Bazar
Supplier Manufacturer Distributor Retailer Customer
 Thanking You……!!!!!
!!!!!......