Securities and Exchange Commission

of Pakistan

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 SECP 2

• SECP established under the SECP Act, 1997 became operational in 1999 as
successor to the Corporate Law Authority

• It is mandated to administer and enforce laws pertaining to;

• Corporate sector
• Capital market
• Non-Bank Finance Companies (NBFC) sector
• Insurance sector

• SECP Act 1997 lays down oversight (Policy Board) and internal structure
(Commission) of SECP
INVESTOR EDUCATION
PROGRAM

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Investor Education: Financial Inclusion 4

Share of Population with Formal Financial Access (%)

14% in Pakistan (Lowest in the Region)

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Regional Comparison 5

Indicator Pakistan Turkey Bangladesh Thailand

Population 187,000,000 73,722,988 158,570,000 66,870,000

# of Investors 194,000 4,132,704 2,804,629 3,050,000

(.13%) (5.6%) (1.77%) (4.6%)

Insurance 0.7% 1.28% 0.94% 4.1%

Penetration
# of CIS Unit 140,000 3,626,017 N/A 1,550,000
Holders (.075%) (4.9%) (2.3%)

Participants of 2,000 2,638,310 N/A 3,400,000

Pension Funds (.001%) (3.6%) (5.1%)

Savings Rate 13.8% 12.7% 19% 30.7%

Literacy Rate 56% 90.8% 48.8% 93.5%

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180 Million
Population 11 Million
Global ranking is 27
30 Million 2 Million
Internet Users 9th most visited website
15 Million
Mobile Web Users

PAKISTAN
20th largest country
on internet
Facebook
Internet
16.7% 36% Penetration of
Penetration
Internet Users
Facebook
6.1% Penetration of
Total Population
 TARGET MARKET 7

Youth,School
& College Salaried Class
students

Tradersand
Professionals Businessmen
Non
Resident
Pakistani
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INVESTOR EDUCATION PROGRAM
Objectives

I. Educate and create awareness amongst general public about saving and
investment including financial planning and budgeting

II. Increase awareness about the financial markets (capital market, non-banking
financial and insurance sectors) and how to go about making an investment

III. Educate target groups about different financial products; risks involved; rights
and responsibilities and investor protection services

IV. Build investor confidence in capital market, non-banking financial and

insurance sectors.
INVESTOR EDUCATION PROGRAM LOGO 9
 PROGRAM NAME & TAGLINE 10

Jama Punji
Jamapunji, an urdu word meaning “all savings”.
The term is mostly used in connotation of lifelong
savings of an individual. The mid age group of the
target audience take this word as life-long savings
and the younger group identifies the term as
savings till date.
 FEATURES OF IEP
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 Under the IEP, education would be imparted through:

 Digital Means :

 Web Portal

 Mobile Applications

 SMS

 Social Media

 Physical Interaction

 Seminars, Investor Days, Workshops

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Digital Means
WEB PORTAL
The Web Portal, through subscription by participants, shall be a source of data to tap potential
investors and deepen the capital market of Pakistan.
The Web Portal shall be interactive, user friendly and dynamic.
Some of the features of the Web Portal include the following:
• Public/ Private Member Area
• Education Center
• Mock Trading Platform
• Risk Profiler & Scam Meter
• Quizzes & Games
• Publications
• News & Alerts
• Live Chat Window
• Media Center (Documentaries, Videos, Webcasts & Podcasts)
• Poll and Surveys
SMS SHORT CODE/MOBILE PLATFORM

• PTA approved mobile short code service in multi language

• connect with existing/potential investors & insurance consumers
• promote investor & insurance education awareness & protection campaign.
• provide a platform to report complaints.
• Investor alerts/notifications/news
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Digital Means
MOBILE APPLICATIONS

Mobile applications shall be developed and made available to registered users.

Features include:
• Scam meter
• Branch locator
• Verification of market participants
• Games

SOCIAL MEDIA

• Investor Education Web Page Setup & Design

• Facebook , Twitter & LinkedIn Page Management
• Promotional activities
• Placement of digital advertisements
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Physical Means
 Seminars / Conferences/ Lecture Series/ Quizzes/
Competitions targeting the following:
◦ General public, Corporate Institutions, Clubs, Associations, etc.
◦ Students of universities and schools
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SECP Service Desk

 Service Desk system has been developed for
recording, monitoring and resolving investor
complaints and enquires.

 All online complaints are recorded in the system

and automatic confirmation in shape of complaint
number is generated and communicated to the
complainant.

 Facilitation officers are available between 9am to

5pm on working days to respond to any query.

Presentation Name/ Company Name:

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SECP Service Desk

Phone No: 051- 111- 117 – 327

For online complaints, visit

www.secp.gov.pk/servicedesk

Presentation Name/ Company Name:

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THANK YOU