Analysis Strategi

E-Business
Tokopedia

Kelompok 1
Adhitya Ghifari
Feby Wulandari
Fajar Shulaeman
Ilham Taufiq
Sandy Nur Permadi
Sondang Habeahan
Yumna Nur Khotimah
Officially established on February 6, 2009

The concept of this store provides service without

limits on consumer.

Total visits via mobile devices at the end of the

semester in 2016 reached 79.55%

Is the most frequently used by fans of online

trading in Indonesia, with total page impressions
each month to reach 1.3 billion pages.
 PEST ANALYSIS

POLITIC ECONOMIC USD 147 million

RPP E-commerce The economic

issued by Kemendag development of
the business is
pretty good.

SOCIAL TECHNOLOGY

Changes in environmental conditions of  Search engine that will make

Indonesian society, as seen from the finding the desired items
growing middle class in the society led  Features a directory that can be
to a pattern of behavior in the purchase used as a shopping catalog
of any change.  Tracking Order
 Analysis Five Forces Porte
 Household appliances Threat of LOW  Department store
 Clothes Substitute  Butik
 Electronic goods  Mall
 etc.
LOW HIGH

Rivalry Among
Bargaining Competitor Bargaining
Power of  Lazada Power of
Supplier  BukaLapak Buyer
 OLX

HIGH

 Large capital LOW

Threat of  Many product at the best price
 Good business strategy New Entrant  Easy access
 Level promotions  Payment transaction security
 VRIO ANALYSIS
COSTLY
ORGANIZ
CAPABILITY VALUE RARE TO CONCLUSION
ATION
IMITATE
Temporary
Features Gold Merchant    -
Advantage
Features Tracking Order  -  - Competitive Parity
Temporary
Web Design    -
Advantage
Payment Feature with UNIK Temporary
 -  
(Uang Elektronik) Advantage
Temporary
Feature wholesale sales  -  
Advantage
Competitive
Feature Free Return  - - -
Disadvantage
CONCLUSION