KABBÖ WIRELESS COMMUNICATION

Connecting The Unconnected

 What is KABBÖ?
• Communication without Cellular Infrastructure
• Utilization of White Space Spectrum
• Long range communication
• Complementary and enhancement to mobile
devices
• Instantaneous localized network services
• Robust wireless connectivity
 KABBÖ WIRELESS COMMUNICATION

I need help.
I need help.

What’s your location?

Communication
without GSM/3G/LTE
connectivity
 KABBÖ™ Key Features
• Communication ranges up 3-5km

• Text Messaging (i.e Whatsapp-like feature) for

free
• Compatible with any smart phone Mobile Apps
(Android & IoS)

• Individual & group messaging

Send Message or Location Even When There is No Service
KABBÖ™ APPLICATIONS
 KABBÖ™ APPLICATIONS

Easier communication amongst pilgrimage with Kabbo

KABBÖ™ APPLICATIONS

Communication in remote areas

 KABBÖ EXTENDED RANGE
APPLICATIONS (future development)
KABBÖ Potential Market And Revenue (upside)
2.5 Billion shipment of Tablets,
Smartphones and Phablets
world wide in 2016.

Target KabbÖ market share of

0.01% at a total of 250,000 units
in 2016.

Average selling price of RM500

with expected revenue of
RM125,000,000 in 2016.
 KABBÖ™ Funnel List
Total Revenue
Customers Quantity RM Tiering (RM)
Tabung Haji 30,000 990 T1 29,700,000
Rela (KDN) 50,000 990 T1 49,500,000
Kementrian Komunikasi dan Multi Media
(KKMM) 50,000 500 T2 25,000,000
Public 10,000 500 T2 5,000,000
Indonesia 100,000 500 T2 50,000,000
 KABBÖ™ Marketing Strategy
Product Price

• Simple and FREE communications • Tiering pricing

• Works on all phones (mobility) - Mass public (low cost)
• Long range (without any infra) - Niche market (premium price)

Placement Promotion

• Online retail store • Viral e-marketing

• Application download from website • E-commerce
• Web presence
• Brand development for government
(direct contract)
 KABBÖ™ SWOT Analysis
Strength
• Free communication
• Communication without infra
• Quick time to market
Weakness
• Untested for long term usage
• Lack of initial functionality
• Untested in the field
• Product branding
Opportunities
• New market for white space communication
• Huge market opportunities (phone,
phablets, tablets)
• Global reach
• Communication network demand in rural
areas
Threats
• Initial skepticism
• Good ideas are easily copied
• Competition from big company on white
space devices within the next 2 years
 KABBÖ™ Value Proposition
 FOR:
Semi rural areas
 WITH NEEDS FOR:
Basic communications
 WE OFFER:
KABBÖ communication solutions
 THAT MEET THE NEEDS:
Communication without the needs of cellular infrastructure
 FOR THE PRICE:
Less than RM500 for basic communication features
 WITH THE BENEFITS:
Messaging and voice communications
 WHICH IS SUPERIOR TO THE BEST ALTERNATIVES BECAUSE:
Better options for unserved areas and budget savvy customers
 KABBÖ™ Competitive Strategy

• Using white space spectrum

• Rechargeable battery
• Proprietary mobile applications for Android and IOS
• Attractive and mobile form factor
• FREE basic communication with low cost ownership
 KABBÖ Marketing Strategy

KabbÖ will be marketed as a product of:

 Low cost communication devices

 Superior quality, reliability and robust
 Usage both for public and niche customized audience
 Many use cases that will be promoted
(i.e public safety, recreational communication devices, rural communication, emergency
communication devices during disaster)
 Budgetary Allocation
• Engineers – 3 RM360,000
• Development / Mfg cost RM500,000
• Patent application RM 30,000
• Marketing cost RM100,000
• Admin / Rental Office RM100,000

Total estimated cost RM1,090,000

 Technical Specification
• Wireless • Main Processor
• Ciseco SRF • Raspberry Pi Model B
• Frequency range : • A 900Mhz quad-core
868.3Mhz (default)/ ARM Cortex –A7 CPU
433Mhz (sw configurable)
• 1 GB RAM
• Transmit Power : 10dbm
• Modulation : GFSK • 4 USB port
• Encryption : 128 bit AES • Bluetooth 2.0
• Data rate : 250Kbps
• Range (actual vary with
environment) : up to 2km
(External antenna 9db)
 KABBÖ™

Connecting The Unconnected