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PRESENTED
NAMAN BY: BY:
SETHI
PRESENTED
NAMAN SETHI
KRISHNA GUPTA
NAMAN SETHI
KRISHNAAGGARWAL
VAIBHAV GUPTA
KRISHNA GUPTA
VAIBHAV AGGARWAL
VAIBHAV AGGARAWAL
Background
Founded in 1976 by Steve Jobs and Stephen Wozniak, Apple Inc. has
since become one of the world’s largest tech and electronics
companies today. The two launched the Apple Computer Company out
of a garage in Palo Alto, California
Apple has grown into the world’s most profitable company, valued at
$733 billion earlier this year.
Strengths
While Apple has been known to limit their use of social media, it has proven to
benefit their image by creating a perception of exclusivity.
Apple has official social media accounts for many of its services such as Apple Music
and the App Store, which has given followers a more direct relationship to their
desired areas of the company.
Apple created an official Tumblr account for the iPhone 5c, proving their
unconventional approach towards social media marketing in using a less
mainstream, and more aesthetically pleasing medium than competitors.
Their unconventional social media marketing strategy has ultimately left
consumers wanting to know more, causing them to look further into the company
directly.
Weakness
Asay, M. (2010, August 26). Apple Doesn't Target Markets. It Targets People. Retrieved October, 2015, from
https://gigaom.com/2010/08/26/apple-doesnt-target-markets-it-targets-people/
Bajarin, T. (2015, May 5). Apple’s iPhone Growth Opportunities. Retrieved Octorber, 2015, from
http://recode.net/2015/05/05/apples-iphone-growth-opportunities/
Burnham, J. (2012, January 19). Is it Time for Apple to Get Social? Retrieved October, 2015, from
http://mashable.com/2012/01/19/apple-social-media-2/#4sXnQhF5jEqh
Hellman, J. (2014, August 26). Apple Inc.: A Short SWOT Analysis. Retrieved October, 2015, from
http://www.valueline.com/Stocks/Highlights/Apple_Inc A_Short_SWOT_Analysis.aspx#.VjFMzaJlWio
References (Page 2 of 2)
Kapko, M. (2015, September 2). Inside Apple's odd, yet effective, social media strategy. Retrieved October, 2015, from
http://www.cio.com/article/2979114/social-networking/inside-apples-odd-yet-effective-social-media-strategy.html
Linzmayer, O. (2006, April). 30 pivotal moments in Apple's History. Retrieved October, 2015, from
http://www.macworld.com/article/1050112/30moments.html
Moreland, J. (2011, November 2). Steve Jobs, Apple, and the importance of company culture. Retrieved October, 2015,
from http://www.fastcompany.com/1792485/steve-jobs-apple-and-importance-company-culture
Richter, F. (2015, July 21). The iPhone Is More Vital Than Ever to Apple's Success. Retrieved October, 2015, from
http://www.statista.com/chart/1822/iphone-share-of-apple-s-revenue/
Kaputa, C. (2012, September 28). 5 Marketing Tools Apple Exploits To Build The Hype. Retrieved October, 2015, from
http://www.fastcompany.com/3001650/5-marketing-tools-apple-exploits-build-hype
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