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Business Strategy
Presented By:
Dipanshu | Mohd. Kamran | Pulkit Prajapati | Tejas Patil
Overview :
• Importance of nature of strategy and strategic planning in corporate
world.
• While corporate executives are responsible for creating corporate
and business unit strategies, marketers are responsible for
contributing in the planning process.
• Corporate strategy is associated with the type of businesses a
company wants to be in.
• Business unit strategy concerns a translation of corporate goals into
business unit goals and objectives.
Siemens Changes its Strategy
• In 1998, Siemens was making progress in productivity improvements
but its net income was falling and getting slim.
• CEO Heinrich von Pierer created a 10-point plan to revamp Siemens.
• The plan placed emphasis on growing business, such as
telecommunications and automotive electronics in which acquisitions
were also made.
• Siemens sold off its non-performing business lines and focussed on
innovation and customer focus approach while improving operational
efficiency.
• Siemens reshaped its organizational structure and working
relationships between its employees and restructured its rail
locomotive business supply chain by acquiring suppliers(backward
integration).
Two Key Strategy Ideas from Siemens
Example