TOURISM

SECTO
IN
R INDIA
GROUP 2
THE OUTLAWS
 About Indian Tourism
Ø 7thrank in the world by recent conde-nastreaders
travel awards 2010 for best destinations.
Ø 37th rank for its air transport network. The India
travel and tourism industry ranked 5th in the long-
term (10-year) growth and is expected to be the
second largest employer in the world by 2019.
Ø “Best Country Brand for Value-for-Money” in the
Country Brand Index (CBI) survey conducted by
Future Brand, a leading global brand consultancy.
Ø “Best Country Brand for history” - Country Brand Index
By as well as appears among the top 5 in the best
country brand for authenticity and art & culture, and
the fourth best new country for business.

Source : World Economic Forum report 2010

 Contribution to the
Economy
Ø Expected GDP is 6.0 per cent (US$ 67.3 billion) in 2010
rising to US$ 187.3 billion by 2019.
Ø
Ø The report also states that real GDP growth for travel
and tourism economy is 0.2 per cent in 2009 and is
expected to grow at an average 7.7 per cent per
annum over the coming 10 years.
Ø
Ø Export earnings from international visitors and tourism
goods generated 6.0 per cent of total exports (almost
US$ 16.9 billion) in 2009, and may grow (nominal
terms) to US$ 51.4 billion in 2019.
Ø
Ø The travel and tourism sector which accounts for 6.4 per
cent of total employment or 1 in every 15.6 jobs in
2009 is expected to generate 40,037,000 jobs i.e. 7.2
per cent of total employment or 1 Travel
Source: in every 13.8 Competitiveness
& Tourism jobs
by 2019. Report 2010
 Government Initiative

Ø Increased advertisement spending

Ø
Ø Promoting Safer tourist
destinations.


Ø The campaign ‘Visit India Year

2009’ was launched at the
International Tourism Exchange
in Berlin.
Ø
Ø The Indian Travel Agents’
Association (IATO) is offering
holiday-makers a free
sightseeing tour in a city of
their choice.
Ø
 Initiatives at State-level
with involvement of Locals
Ø “ Home Stay scheme ” by HIMACHAL
PRADESH
Ø
Ø “Vibrant Gujarat” by G U JA R A T
Ø
Ø “Ocean Dome“ by M P
Ø
Ø Endogenous Tourism Project by
K E R A LA
Ø
Ø RAJASTHAN - Rajasthan has a developed
tourism infrastructure, with close to
6,000 hotel rooms spread over more
than 150 hotels.
Ø
Ø “Eco-tourism projects” by A n d h ra
P ra d e sh
 Tourist Circuits in India
KERALA KARNATAKA UP , HARYANA & RAJASTHAN UTTAR
PRADESH

The Golden The Buddist

Triangle Circuit
Delhi , Agra Sarnath ,
Backwater Religion in Stone and Jaipur Kushinagar ,
of Kerala Belur , Halebid , bodhgaya ,
Alappuzha Mysore & Hassan Nalanda , Rajgir
& &
Kumarakam Nagarjunakonda
 Various kinds of
tourisms

CULTURE, HERITAGE TOURISM

 ADVENTU
TOURISM
E C O – T O U R IS M
 A V IA N
T O U R IS M
 Foreign Tourist Arrivals
 Estimates of foreign tourist arrivals
(FTAs) and foreign exchange earnings
(FEE) are important indicators of the
tourism sector. FEE in US$ terms
during the month of November 2009
were US$ 1.2 billion as compared to
US$ 1 billion in November 2008.
•
 Foreign Tourist
Year Arrivals
FTA %over
(in millions) Previous Year
1996 2.29 7.7
1997 2.37 3.8
1998 2.36 -0.7
1999 2.48 5.2
2000 2.65 6.7
2001 2.54 -4.2
2002 2.38 -6.0
2003 2.73 14.3
2004 3.46 26.8
2005 3.92 13.3
2006 4.45 13.5
2007 5.08 14.3
2008 5.37 5.6
2009 2.47 -9.3
Source 1. Ministry of Tourism Govt . of india
2010 2 . Bureau of immigration
 India GDP Growth
IndiaGDPGrowth
4000

3200 Russia
2400 Brazil
France
1600 Uk
800 India
Germany
0
2008 2013 2018 2023

ØThe most important growth is the robust economic growth that has
been witnessed in the country.
ØIndia’s GDP has been growing at the rate of 6% since the
liberalization of economy in 1991 and has grown over 8% in the past
few years.
ØAt 8% CAGR, India’s GDP would almost triple from US$ 1200 Bn to US$
3500 Bn by 2023
 Indian Tourism Industry-
Market Size
300

250

79%
200

Market Size in Bn
78
78% International Tourist
77%
150 Spends
74%
Domestic Tourist
100 Spends
22 164
50
11 73
15 32
0 4
2003 2008 2013F 2018F
 TOP 5 STATES VISITED BY
FOREIGNERS
STATES TOURISTS
TAMIL NADU 20.3 LAKH
MAHARASHTRA 20 LAKH
DELHI 19.6 LAKH
UTTAR PRADESH 15.3 LAKH
WEST BENGAL 11.8 LAKH

( Figures for 2010 from TOURISM MINISTRY )

 TOP 10 STATES VISITED BY
DOMESTIC TOURISTS
STATES TOURISTS ( IN CRORES )
ANDHRA PRADESH 15 . 75
UTTAR PRADESH 13 . 48
TAMIL NADU 11 . 58
KARNATAKA 3 . 27
RAJASTHAN 2 . 56
MAHARASHTRA 2 . 37
MADHYA PRADESH 2 . 31
UTTARAKHAND 2 . 19
WEST BENGAL 2
GUJARAT 1 . 59
 PEST Analysis

Political Factors

ØReligious intolerance
Ø
ØTerrorism and security
Ø
ØRelationship with its neighboring
countries
Ø
 Economical Factors

ØForeign Exchange Rates

Ø
ØHigh operating cost
Ø
ØCheap International air
fare curbing domestic
tourism
 Social Factors
ØDemographic changes
ØFestivals
Ø
ØExhibition and Tradefairs
Ø
Ø
ØTrends to healthier life
styles have encouraged
Ø
ØMaintenance of historical
monuments art galleries etc..
Ø
 Technological Factors

ØA potential Earnings of $ 2
Billion is Projected for E-
tourism in India
Ø
ØNew Transport methods
Ø
ØCruise Ships and new land
Bridges
 SWOT ANALYSIS
STRENGTHS


Ø Country of rich heritage and

traditions having a vast and varied
history.
Ø
Ø Places of ancient civilization and
settlements dating back to several
centuries present in India.
Ø
Ø Unity in Diversity i.e.. Multicultural
people staying together in the same
country.
Ø
Ø One of the fastest growing economies
of the world.
STRENGTHS ( continued …)


Ø Increasing literacy rate among the

local people and improving
infrastructure leading to increase
in tourist visits.
Ø
Ø India has been maintaining good and
cordial relationship with different
countries which helps the people of
those countries to get the visas
easily to visit India.
WEAKNESSES


Ø Inadequate standard hotels in the country

leading to the problem of accommodation
for the visiting tourists.
Ø
Ø Lack of proper infrastructure.
Ø
Ø Poor health, lack of hygiene and proper
sanitation among majority of people
especially in the rural parts of the
country.
•
WEAKNESSES ( continued ….)


Ø Incidents of local people harassing and

torturing the visiting tourists
especially the foreign tourists in
different parts of the country.
Ø
Ø Uneven progress

 OPPORTUNITIES


Ø The upcoming Commonwealth Games 2010 in

New Delhi will be the biggest ever event
in India’s sporting history.
Ø
Ø International players of various sports
from across the world will be coming to
participate in CWG 2010.
Ø
Ø This will put India on the world map as a
‘sporting nation’ having the capability to
host a major sporting event.
•

OPPORTUNITIES ( continued ….)


Ø Major boost for the Indian tourism industry

since many foreign tourists will be
coming for sightseeing and to witness the
CWG 2010.
Ø
Ø Definitely, a major source of income for
the Government (Approx. 1500 crores) .



THREATS


Ø Terrorism- Incidents like 26/11, 11/7 have an

impact on the psyche of the visiting
tourists.
Ø
Ø These incidents dramatically reduces the
foreign tourist arrivals in India.
Ø
Ø The increasing Naxalite activities and
constant Maoist attacks in the country is
not helping the cause either.

THREATS ( continued )


Ø Crime rates increasing in the country ranging

from petty thefts to serious murder cases.
Ø
Ø Diseases in recent years such as Dengue,
Chikungunya and Swine Flu are causing the
tourists to stay away from visiting
different parts of the country.
Ø
Ø Increasing competition from other exotic
countries. Eg. Singapore, Hong Kong etc.


•
 PROBLEMS FACED BY
Ø
Ø
THE TOURISTS
Ø Food problems plague the tourists .
Ø
Ø Lack of basic infrastructure and
accommodations for tourists in rural
areas of the country.
Ø
Ø Women especially western women get harassed
by the local men making it unsafe for
women and elderly tourists.
Ø Costly travel – soaring fuel prices
resulting in the increase of
fares of flight and trains which
are the main mode of transport
for the tourists.
Ø
Ø Lapses in security and safety –
incidents of tout and harassment
of tourists in some places.
Ø
Ø Gap between demand and supply of
manpower.

 ATHITI DEVO BHAVA

Ø A pioneer initiative by Ministry of

Tourism, Government of India that will
help tap into the full potential of
tourism in India. 
Ø
Ø A nation wide campaign that aims at
sensitizing key stakeholders towards
tourists, through a process of training
and orientation.
 ATHITI DEVO BHAVA

Ø To change the attitude towards

foreign tourists who are often
Mistreated, Cheated and rudely
dealt with.

Ø The entire concept is designed to

complement the ‘Incredible India’
Campaign.
 SEVEN POINT ATHITHI DEVO
BHAVA PROGRAM
Ø Samvedan Sheelta or Sesitisation
Ø Prashikshan or Training and Induction
Ø Prerna or Motivation
Ø Pramani Karan or Certification
Ø Pratipushti or Feedback
Ø Samanya Bodh or General Awareness
Ø Swamitwa or Ownership
 The Charter of Atithi Devo
Bhavah Training Program

Integrity and Honesty

Hygiene & Cleanliness
Conduct and Behavior
Safety and Security
 O U R V IE W P O IN T
Ø India has the potential to be the No.1 tourist
destination in the world provided:
Ø Our strengths are maintained as it is and in
fact, raising our standards.
Ø Our weaknesses are minimized if not
eliminated as much as possible.
Ø Making good use of our opportunities.
Ø And last but not the least, nullifying the
threat quotient to the least.
Ø This is ambitious but possible.

 The R oad A head
According to the latest Tourism Satellite Accounting (TSA)
research, released by the World Travel and Tourism
Council (WTTC) and its strategic partner Oxford
Economics in March 2009:
The demand for travel and tourism in India is expected to grow
by 8.2 per cent between 2010 and 2019 and will place India at
the third position in the world.
India’s travel and tourism sector is expected to be the second
largest employer in the world, employing 40,037,000 by 2019.
Capital investment in India's travel and tourism sector is expected
to grow at 8.8 per cent between 2010 and 2019.
The report forecasts India to get capital investment worth US$
94.5 billion in the travel and tourism sector in 2019.
India is projected to become the fifth fastest growing business
travel destination from 2010-2019 with an estimated real
growth rate of 7.6 per cent.
Preparing for the 2010 Commonwealth Games in Delhi, the
Thank You