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• Business letters vary according to the purpose of the
writer they are written:
– To convey a message
– To give essential information
– To elicit response; and
– To give an impression of the organization's goal, name and
reputation
Purposes of
Business
Letters
• 1. Clarity
• 2. Conciseness
• 3. Consideration
• 4. Courtesy
Characteristi
• 5. Concreteness
• 6. Cheerfulness
cs of • 7. Correctness
• 8. Character
business
letters
• Getting the Job you want
• Boosting your chances of promotion
• Helping others get ahead
• Helping you get things done
• Benefiting your own business
communicat
• Ensuring your Future
• Enhancing your skills
ion and
Your Career