Competitors

• Khatron Ke Khiladi 3
- Sponsors – Garnier

• Big Boss - 4
 Radio
• Contest on Radio Mirchi 98.3 specifically on the
show “Hi Mumbai” with popular RJ Jeeturaaj.
• The contest will be called “Chotta KBC” and
would involve the RJ asking questions to the
callers.
• The format would be such that 6 Questions will
be asked there would be 3 levels, 2 questions
per level.
 Contd…
• Contestants that pass the first level will be
given a goody bag from Cadbury
• Those who clear the second level will be given
passes to attend the show
• 5 lucky contestants that clear all the 3 levels
will get a chance to meet Big B
 Print
“KELLOGS KHAO KBC JAO”
Few boxes of kellogs will have tickets in them,
some of these tickets will help the people get on
the show as the audience and a lucky 5 people
will get entry directly to fastest finger first
round.
 Outdoor
• A pic of Amitabh sitting in the kbc chair wearing
smart clothes, this would represent KBC

•A little below on the right hand side the Ried &

Taylor sign with the tagline
OR
•Placement of TVC for Reid & Taylor just before the
show ends the break
 Digital Marketing
• Online animated KBC game
– 24/7 INTERACTION and ENGAGEMENT with visitors
– Online game format same as TV series
– 15 seconds frame to answer a question
– 3 chances per attempt
– Covering page Banner Ad slots will be given to major sponsors at a special
price
− Create Face book and Twitter accounts of KBC
− Place Ad on gaming sites like Zapak
− Drive traffic to our gaming page through these Social Sites
− The players can subscribe to the site and create their own
private profile
− Players can like/follow this application on their Social Site
accounts
− Top 5 scorers profiles shall be flashed on the site
− Winner of the Online KBC will receive products or
services from the house of the sponsors
 Mobile Applications
• Create a Mobile Phone Game based on the
Q&A format of KBC
– This game would be available for download at free
of cost on the micro site as well as at the social
networking sites
– The game page can be used 2 endorse sponsor
brands
– Unlike TV series, this application shall remain for
a longer period of time, updated once in 2months
 What good would it do to other brands?

• 2 / 5 questions would be based on brands.

• These brands would be the ones who wanted
to advertise with KBC
• These questions would be in level 1
• The best thing here is, the game would remain
for more than 6 months(after completion of
KBC 4 on air) – Hence, added advantage
 Brand recall qs
Questions typically would be –
1. Under which brand is the new product Soupy
Noodles come up with?
A. Maggi
B. Knorr
C. Ching’s
D. Pazzata
The soap with 1/3rd moisturizing cream
A. Pears
B. Lux
C. Dove
D. Liril
 IMC - Reebok
KBC 4 has come up with creative ideas
 Questions would now have a timer.
 The timer would start from the 7th second & would
stop at 30th second.
The logo along with the tagline “RUN EASY” would be
placed from 7th second till 12th second.
RUN EASY fits the bill as the game would be timed
• Every question would come with the Reebok
logo and the tagline (placed above the stop
watch or at the bottom)