Audience Research

Our Surveys Results

By Muhammad Khalid
 Number Of Participants

Number Of Participants
Our first question asks the
14% participant how old he/she is. We
learnt from our previous project that
15-20 age can cause bias results. Therefore
36% 21-25 we made an effort to get a wide
12% 26-30 range of results from all ages. Seeing
31-35
as though we know younger people
36-40
there were 36% 15-20 year olds.
41+
9%

13%
16%
 Male To Female Ratio

We also learnt from last year that we

should gain results from more
38%
females. As we attend an all boy’s
college, it was tough but we managed
to raise the number of females who
Male had taken the questionnaire from
Female 23% to 38%.

62%
 Most Enjoyed Genre Of Trailer
7%
2%

28%
From the results we attained, it can
Thriller be seen that the most preferred
Comedy genre of trailer is action which is
Drama
followed by thriller. Seeing as
31% Sci-fi
though we have experience in
Horror
creating a thriller sequence, we may
Action
choose to create a thriller trailer.
Romance
Fantasy
This would also attract a high
11% percentage of our audience.

3%
13% 5%
Do You Enjoy Watching Trailers?

14%
We then asked to see if our target
audience enjoyed watching these
trailers. A positive 86% of people
who took the questionnaire are
Enjoy watching entertained by trailers.
trailers?
Yes
No

86%
How Often Do You Watch Trailers?

1%4%

By asking this question we

How often do you were able to see how often
watch trailers? our target audience watch
2 or more times a week
50% once a week trailers and how intrigued
45% twice a month they are about them. We can
Less than once a month see that 50% of survey
takers watch trailers less
than once a month.
Ever Been On YouTube For A Trailer?

21%
This question gave us a real
insight into how many
people are actually
Ever specifically been
on youtube for interested in trailers. A solid
trailers?
Yes
79% have taken time out to
No specifically watch a trailer on
YouTube. This shows that
our target audience will
79% hopefully be interested in
the one we create.
Where Are You Most Exposed To Trailers?

We discovered that 49% of

1% 11% the survey takers were most
exposed to trailers via
Where are you most television followed by
exposed to trailers? internet. We now know
39%
Cinema
TV
what types of media are
Internet most powerful to attract a
Other certain audience.
49%
 Do You Go To The Cinema Early For The
Trailers?

61% of people would make

sure they get to the cinema
before the film starts to
39%
Get to cinema early for watch the pre-film trailers.
trailers?
Yes This shows that a lot of
No people are interested in
61%
seeing what films are due to
come out.
Ever Been On A Films Website After Watching
Its Trailer?

More passive viewers are

those that wouldn’t actually
33% visit a films website after
watching the trailer to it.
Ever been on film
website after trailer? 67% of people would watch
Yes a trailer without going on
No the website, where 33% of
people would.
67%
 What type of film magazine covers do you
enjoy?

From these results we can see

7% 4% that the majority of people
4%
enjoy reading or viewing
comedy front cover magazine
28% What type of film
magazine covers do you covers. A low 4% of the
enjoy?
23%
Thriller Comedy
audience questioned enjoy
Drama Sci-fi Thriller magazine covers. This
Horror Action shows that our magazine cover
Romance Fantasy
1% must be outstanding.
11%
22%
Would you ever pay for a film magazine?

A surprisingly high 27% of people

would be interested in purchasing a
27%
film magazine. We were expecting it
to be much lower as the people who
took the survey were mostly
Would you ever pay for a students on a tight budget. This was
film magazine?
Yes quite promising to see that they
No would be willing to pay for a
magazine.

73%
What type of Film Posters catch your eye?

3% 3%
11% These results are very close.
19% Action and sci-fi are the most liked
2%
billboards or posters with a high
Thriller
Comedy
25% for sci-fi and 24% for action.
Drama A fairly low 3% of people like
Sci-fi seeing thriller posters. This again
Horror
Action
requires us to prove our audience
25%
Romance research wrong and make an
Fantasy exceptional poster.
24%

13%