SAP Strategy

Deliver the Intelligent Enterprise

INTERNAL
Agenda

THE CUSTOMER IMPERATIVE:

ACCELERATE VALUE CREATION

SAP STRATEGIC IMPERATIVE:

DELIVER THE INTELLIGENT ENTERPRISE

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The Digital Era is evolving into The Intelligence Era
Mainframe & PCs
1960s – 1980s
ENABLING TECHNOLOGIES
• Transistors & silicon revolution
• Large scale Mainframe Computing
adoption
• Emergence of PC’s
• Plant floor automation
CUSTOMER VALUE CREATION
Industrial Automation
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Client Server & Internet Cloud, Mobile & Big Data Intelligent Technologies
1990s - 2000s 2000s - 2010s 2010s - 2020s
• Widespread PC adoption • Mobile & Smartphone ubiquity • Machine learning (ML) and artificial
• Broadband Internet • Cloud Computing intelligence (AI)
• ERP and business process • Social Networks • Internet of things (IoT) and distributed
technologies • Big Data computing
• Blockchain
Business Process Digital Transformation Intelligent Enterprise
Automation
3
Our customers face new challenges amid digital disruption

“How do I fund innovation for “How do we better understand

tomorrow while still running what our consumers really want
today’s business and delivering and how do we deliver the best
profitable growth?” experience for them?”
- CEO, CFO - CMO, CRO, Head of Sales

“How can I draw more “How can we use our data to

actionable insights from my create an engaging employee
enterprise data to help my experience across all groups of
business partners react faster employees?”
to new opportunities?”
- CHRO
- CIO

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Intelligent enterprises elevate employees to focus on higher-value tasks

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Next Practices: Capabilities and outcomes driven by Intelligent Enterprise

Capabilities Outcomes

Visibility Do more with less and

the ability to collect and connect data that was previously empower employees
siloed and to recognize unseen patterns through process automation and by freeing up people to do more
meaningful work

Focus Deliver best-in-class

the ability to simulate the impact of potential options and customer experience
direct scarce resources to the areas of maximum impact by anticipating and proactively responding to end-customer
needs

Agility Invent new business models and

the ability to respond faster to changes in the marketplace or revenue streams
the business and to pivot business processes toward the right by monetizing data-driven capabilities and applying core
customer outcomes competencies in new ways

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SAP is positioned to deliver Next Practices to our customer

Do more with less and Deliver best-in-class customer Invent new business models and
empower employees experience revenue streams

• Automated invoice and payment matching • Self-service enabled by chatbots and voice • Outcome-based business models by digitizing
products and services
• ML-enabled resume matching and employee • Personalized and distinctive customer
approvals experience • Expansion into new industries and markets

• Predictive lead management • Omnichannel customer service (available • Shared economy and network based business
anytime and available anywhere)
• Automated sales discount approvals

• Warehouse automation

• Real time supplier and demand management

• Predictive maintenance and service

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Agenda

THE CUSTOMER IMPERATIVE:

ACCELERATE VALUE CREATION

SAP STRATEGIC IMPERATIVE:

DELIVER THE INTELLIGENT ENTERPRISE

© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 8

SAP Strategy – Deliver the Intelligent Enterprise

THE INTELLIGENT ENTERPRISE

features 3 KEY COMPONENTS:

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Intelligent Suite: Deliver intelligence across value chains

Out-of-the-box integration leveraging SAP Cloud Platform, Best-in-class UX with consistent Modular, making Easy to extend, allowing customers and Intelligence embedded
the SAP Analytics Cloud solution, and a common data foundation experience it easy to consume and partners to customize solutions quickly in the applications making
with SAP HANA and SAP Data Hub across the entire portfolio cost-effective to operate. the workflows smarter

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Digital Platform: Unlock data-driven intelligence and innovation

Unified data management to capture Best-in-class digital platform for new app development,
real-time value from different types of data extensions, and integration

Digital
Platform
Meta Data and lifecycle management
SAP Data Services
Smart data Integration Marketplace Collaboration Services
SAP CP Big Data Services Portal
SAP Data Hub SAP Cloud Platform
Data Cloud
Integration services Object Store (S3, Swift…) Mobile Services UX Services
Management Platform
SAP HANA Engines SAP HANA SAP API Business Hub
Smart data access Big Data Services Leonardo IoT Services
Orchestration and governance
Streaming analytics
API Management Security Services
Third party (Spark/Hadoop) Data Lifecycle Management Analytics Services Integration Services

SAP Vora distributed engines Leonardo ML Services

Next-generation data SAP HANA powers SAP SAP Data Hub provides data Platform for extending the Delivering deep data and Marketplace for
management expands SAP HANA applications as the foundation orchestration and business processes of the process integrations ecosystem to build new
in-memory database to address of high-performance metadata management Intelligent Suite and enabling new through APIs and innovations leveraging APIs
structured and unstructured data warehousing and across heterogeneous data innovations microservices and business services
data use cases and analytics sources
external data

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Intelligent Technologies: SAP Leonardo everywhere

Applications that deliver intelligence within core A toolbox of intelligent technologies (IoT, AI/ML, and analytics), Innovation services combining design-thinking and industry
business process (such as intelligent ERP, intelligent microservices, and data management tools that will be available accelerators to help ensure customers derive value from
HR) over SAP Cloud Platform to deliver intelligence out of the box as innovative new technologies quickly and with reduced risk
well as through co-innovation

Universal analytics and SAP Digital Boardroom solution

connecting the enterprise for the CXO

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Thank you.