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  ))*+#
 Hindustan Unilever Limited is India¶s largest fast moving consumer
goods company.

 Company with a scale of combined volumes of about 4 million tonnes

and sales of Rs.13, 718 crores.

 The mission that inspires HUL's over 15,000 employees is to "add

vitality to life".

 With 35 Power Brands, HUL meets everyday needs.

 HUL is also one of the country's largest exporters; it has been

recognized as a Golden Super Star Trading House by the Government of
India.
Hindustan Unilever Ltd
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·Rural marketing have already
had a considerable impact on
many aspects of our society.
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 Idea Conceived
† The model was piloted in 0


district of
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 )in 50 villages in the 
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† "  ))-
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  took the
pioneering step of supporting the initiative by
enabling linkages with the network of 2-/-)
" 
† Started in 2001, Shakti is HUL's rural initiative,
which targets small villages with population of
less than 2000 people or less
† Gicro-enterprise
opportunities for rural
women.
† Providing health n
hygiene education through
³

å program.
† Help to meet rural needs
by starting ´

´program
 Rural India is spread across 627,000 villages and possesses
a serious distribution challenge for FGCG Cos.

 HLL has come up with a unique and successful initiative

wherein the women from the rural sector market HLL
products, and hence, are able to reach the same wavelength
as of the common man in village.

 Apart from product reach, the initiative also creates brand

awareness amongst the lower strata of society.
Hindustan Unilever Limited (HUL) to tap this
market conceived of Project Shakti.
This project was started in 2001 with the aim of
increasing the company¶s rural distribution.
 And also providing rural women with income-
generating opportunities
Shakti is thus creating opportunities for rural women to
live in improved conditions and with dignity
.
 Project shakti cont«.
† Shakti is working closely with the rural
development departments of the state
governments, as well as large number of NGO¶s.
† Shakti is having total 250 organisation that are
supporting it.
† Shakti has already been extended to about 15
states ,80,000 villages in with 45,000 women
entrepreneurs and generating Rs.700-1000 per
month to each women.
 Shakti- VAANI
 Shakti Vani is a social communication programme.

 Women, trained in health and hygiene issues, address

village communities through meetings at schools,
village m
 

 In 2004, Shakti Vani has covered 10,000 villages in

Gadhya Pradesh, Chattisgarh and Karnataka.

 The vision is to cover 5 lac villages in 2012

Appearance of Shakti- Vaani
Appearance of Shakti- Vaani
 Shakti
 The Internet-based rural information service,
launched in Andhra Pradesh, in association
with the Andhra Pradesh Government's Rajiv
Internet Village Programme.
 Shakti has been developed to provide
information and services to meet rural needs in
medical health and hygiene, agriculture, animal
husbandry, education, vocational training and
employment and women's empowerment.
 The vision is to have 10,000 kiosks across the
state by 2011
Appearance of shakti kisoks
Appearance of shakti kisoks
 uM*3))-/M4M3!
† To improve the business skills of the SHG women,   )


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  are being held.
† Workshops have already covered
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3    )in Andhra Pradesh, Karnataka, Gujarat,
Gadhya Pradesh, Uttar Pradesh, Tamilnadu, Chattisgarh and
Orissa.
† As part of their training programme, all *+#)5


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 in rural
areas
 Other activities cont«.
† The factories that HUL continued establishing in less-
developed regions of the country have been engaged in
developing rural market in adjacent villages.
† These factory-centered activities mainly focus on training
farmers, animal husbandry, generating alternative income,
health & hygiene and infrastructure development.
 Participated States
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† Sales Rs 11690/- month Rs 140,000/year
† 100,000 entrepreneurs by 2010.
† Provide earnings to the women entrepreneur.
† Improving the standard of living of rural
sector.
† New direction towards the retail industry
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