• By 2010 Airtel will be the • To build India's finest business

conglomerate by 2020
most admired brand in
• Supporting education of
India:
underprivileged children through
– Loved by more Bharti Foundation

customers • Strategic Intent:

– To create a conglomerate of
– Targeted by top talent
the future by bringing about
– Benchmarked by more “Big Transformations through

businesses Brave Actions.”

• Empowering People - to do their best

• Being Flexible - to adapt to the changing environment and evolving

customer needs

• Making it Happen - by striving to change the status quo, innovate and

energize new ideas with a strong passion and entrepreneurial spirit

• Openness and transparency - with an innate desire to do good

• Creating Positive Impact – with a desire to create a meaningful difference

in society.
• To undertake transformational projects
that have a positive impact on the society
and contribute to the nation building
process.

• To Diversify into new businesses in

agriculture, financial services and retail
business with world-class partners

• To lay the foundation for building a

“conglomerate” of future
Wireless Services

Dth

Broadband

Passive services

Enterprise Services
 JK Sub Base : 441.66 mn
→second largest market
P Wireless Penetration: 37.87%
PB
UP(W) →lowest in the world
HAR
HHI Index: very high
DEL
→one of the most competitive market
RAJ AS
UP(E) Prepaid Base: 90%+
BH
MP
NE →one of the highest in the world
GUJ Kol
WB
Usage per sub per month:
OR Minutes: 406
MAH →one of the highest
MUM
Metros ARPU: US$ 5.39

AP
→one of the lowest
A Category
KK Rate per minute: 1.4 cents
B Category → one of the lowest in the world
CHN
C Category
VAS: ~ 9%
TN
KER →One of the lowest
Electronic
Easy Music
Recharge /
Micro
Prepaid
Life time validity product

Hello Tunes
(Ring Back
Tones)
Song Catcher

Call Home Service

Music on Demand
Airtel Live
(Portal) Google
search Portfolio Manager
(Stock Tracker)
Money Transfers

iPhone

Blackberry
M Commerce
• Airtel plans to roll out 3G services in India in the next 6 months
• Bharti- MTN deal failure
• In December 2008, Bharti Airtel rolled out third generation
services in Sri Lanka in association with SingTel
• Bharti Airtel’s is now connecting India to Europe under its Europe
India gateway [EIG]project.
• Partnered with UK based in-flight solutions company, AeroMobile,
to offer in-flight cell phone connectivity to its customers.
• Signed a 5 year multi million dollar content partnership deal with
football club Manchester United
• First private player to launch IPTV

• Powerful Electronic Programming Guide (EPG)

• Video on Demand (VOD)

• Time-shifted TV

• Highly sophisticated and secure Digital Rights

• Management to prevent Piracy

•Heavy competition from cable and satellite

•Broadcasters view IPTV as a niche platform

•Regulations for IPTV are yet evolving

•Sizeable upfront investment

The market is estimated to grow at an average 2.6
% annually

India's fixed-line telephone market will grow by 22

%

the fixed-line subscriber base will remain at 37

million connections in 2013, broadband subscriber
base will increase by 26 %
 Indian Telecom Industry Framework

Indian Government Independent Bodies

Bodies

They formulate various policies and

pass laws to regulate the telecom They undertake various research
industry in India. activities and monitor the quality of
service provided in the Indian telecom
Wireless
Planning and Handles spectrum industry. They also provide various
Coordination allocation and recommendations to improve the status
(WPC) management of telecom operations in India.
Telecom
Department of DoT – Licensee and Regulatory
Telecommunica Authority of India Independent regulatory
frequency
tions (TRAI) body
management for
telecom
Telecom Telecom Disputes
Commissi Exclusive policy making Settlement and Telecom disputes
on body of DoT Appellate Tribunal settlement body
(TDSAT)
Group on Handles ad hoc
Telecom and IT
(GoT-IT) issues of the
telecom industry
Telemedia segment has increased by 22% and the
operating profit grew by 97%. The margin for this
segment during the quarter has increased from 27% as
on Q3FY07 to 43.4% as on Q3FY08

There has been a reduction in the operating cost mainly

in the access and interconnection charges, which have
reduced from 16.8% in Q3FY07 to 15% in Q3FY08.As a
result the operating margins have increased from 40.3%
in Q3FY07 to 41.8% in Q3FY08
VPN &
VoIP

WiMAX

3G

2G/2.5G
 140 Million
Number of Homes Owning a TV in India:
Homes
• DD DTH: 8 million = 35%

• Dish TV : 4.5 million =20%

• Tata sky : 4 million = 17.5%

• Sun DTH : 3.5 million = 15.5%

• Big DTH: 1.8 million = 8%

• Airtel DTH: 1 million = 4%

 HIG
H

LOW VERY HIG

HIGH H

HIG
H
• Carrier:- One of the largest carriers of voice and data, both
domestic and international

• Corporate:- Providing end to end telecom solutions to large

corporate and Small & Medium Businesses

• Present Competition:
 National Long Distance: BSNL, Reliance, VSNL, Vodafone, TATA
 International Long Distance: VSNL, Reliance, BSNL
Financial Analysis
Rupees
Competition Analysis
HIGH

Mobile Services
DTH & IPTV

Broad Band
LOW

HIGH LOW
 High Business Strengths Low

High Attractive 5.00

Market Attractiveness

Airtel Enterpri
Mobil se
e
3.67

Moderate
TeleMed
ia Attractive
2.33

Unattractive

Low
5.00 3.67 2.33 1.00
• Current market share
• Brand image
• Brand equity
• Production capacity
• Corporate image
• Profit margins relative
to competitors
• R & D performance
• Managerial personal
• Promotional effectiveness
MANTRA : Focus on Core Competencies and Outsource the
rest!