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STRAEGIC MANAGEMENT
Proactively shape.
Strategy –focused organization.
Process of Integrating:
–management
–marketing
–finance/accounting
–production/operations
–research and development
–computer information systems
I
Organization III V
II Review Selection
• Vision Organization
•Mission •Board of Dir Of
•Objectives
Current •Top mage Strategic
•Strategies Performance. Factors
•Policies
IV
External Envi Anay
•Opportunities
Dr. Salim G Sonekhan – SDMCET, Dharwad. •Threats
VIII
Implementation
VI VII Of the
Review/Redefine Generation Best
•Mission And Alternative
•Objectives Evaluation
Of Strategic
Alternatives
Rework as
Needed
IX
Monitoring
Review
And
Dr. Salim G Sonekhan – SDMCET, Dharwad. Evaluation.
V. Internal & External helps selecting
Strategic Factors.
VI. Reviewed and Redefined in relation to the
Mission and Objectives.
VII. Set of Strategic alternatives are
Generated.
VIII. The best Strategic alternative is selected
and implemented through programme
budgets and procedures.
Manager Manufacturing
Marketing Finance
Unit I
Project A
Manager Finance
Manufacturing Marketing
Project B
Unit II
Prof. Salim G Sonekhan – SDMCET, Dharwad.
NETWORK STRUCTURE
Suppliers
Designers
Corporate HQ
Distributors
Manufacturers
Promotion