Do we really need Multiple

House of Quality?
House of Quality
Voice of customer analysis tool.
Key component of the Quality Functional Deployment technique.
It starts with the voice of the customer.
It is a tool to translate what the customer wants into products or
services that meet the customer wants in terms of engineering design
values by way of creating a relationship matrix.
 Quality FuŶctioŶ DeployŵeŶt͛s
House of Quality 6
Correlation
Matrix

3
Design
Attributes
2 5

Importance Rankings
1
Customer 4
Relationships Customer
Needs between Perceptions
Customer Needs
and
Design
Attributes

7
 Establishes the Flowdown Costs/Feasibility
 Relates WHAT'S & HOW'S 8
 Ranks The Importance Engineering Measures
 Voice of the Company
Quality
Technology
Process

Legend

Name 1

Name 3

Name 2

Weight

Name

Name
Topic

Topic

Topic

Topic

Topic

Topic

Topic

Topic
Name -1

Direction of Improvement

Requirement

Customer Demanded Quality

Requirement

Requirement

Requirement

Requirement

Requirement

Requirement

Value

Value

Value

Value

Value

Value

Value

Value
Target

Relationship

Weight

Importance Rating
7 STEPS OF DEVELOPING HOQ
 Identify customer wants.
 Identify how the good/service will satisfy customer wants.
 Relate customer wants to product how's.
 Identify relationship between the firm's how's.
 Develop importance ratings.
 Evaluate competing products.
 Determine the desirable technical attributes , your performance,
and the competitor's performance against these attributes.
 HOUSE OF QUALITY OF PIZZA
• Pizza is an oven-baked, flat, disc shaped bread usually topped with tomato sauce
and mozzarella and then a selection of meats, salamis, seafood, cheeses,
vegetables and herbs depending on taste and culture.
SEVEN STEPS OF DEVELOPING HOQ
OF PIZZA
Identify customer wants.
- Good texture
- Generous portions
- Tastes good
- Low price
- Appetizing appearance
 Identify how the good/service
will satisfy customer wants
• Colour
• Tensile yield strength
• Tensile Ultimate strength
• Weight
• Size(Diameter)
• Thickness
• Avg. Hedonic scale rating
• Cost per Pizza
• Density of topping
 Relate customer wants to
product how’s.
• In this step we have to relate the customer requirements and the
technical specifications provided by the company manager. How well
what we do meets the customer’s wants (relationship matrix). Ratings
for high, medium and low relationships have been shown in the
diagram.

• KEY
High Relationship (5)
Medium Relationship (3)
Low Relationship (1)
 Identify relationship
between the firm's how's.

This is basically the roof of the house. This includes relationship

between the things we can do. It gives the relationships among
the Company’s how's.
Key..

High Relationship
Medium Relationship
Negative Relationship
  Develop importance
ratings.
CUSTOMER ͚WANTS͛ IMPORTANCE RATING

Tastes Good 5

Low Price 4

Appetizing Appearance 3

Good Texture 2

Generous Portions 1
  Evaluate competing
products
CUSTOMER COMPANY ALPHA COMPANY BETA COMPANY CHARLIE

͚WANTS͛
Fair Good Good
Tastes Good

Good Poor Poor

Low Price

Poor Fair Good

Appetizing
Appearance

Good Fair Good

Good Texture

Generous Portions Good Good Poor

 Determine the desirable technical
attributes, your performance, and
the competitor's performance
against these attributes

• In this step we have to determine the desirable technical

attribute, our performance and the competitor’s performance
against these attributes.
FINAL HOUSE OF QUALITY OF PIZZA
Multiple House of Quality

Enhanced or four phase’s quality function deployment:

The most widely used QFD model for product development is that developed by the American Supplier
Institute named as Enhanced Quality Function Development (Cohen,
1995; Mehrjerdi 2010). It involves four linked matrices used for product specification, component
specification, manufacturing process capability specification and production rules
specification. Each new matrix takes information from the preceding matrix as its starting point as shown
in figure 2.18.