CULTURAL

PHENOMENA
SOME CULTURAL REALITIES IN THE PH
 Cultural phenomena
These are UNIQUE events, behaviors,
things or practices that one can
observe in a particular culture of a
society.

These are trends that made impacts in

the society.
 ITO SI GARY…
Gary graduated a year
ago. Despite being
blessed with several job
offers, he chose to remain
jobless and hang around
with his barkada
Tambay si GARY…
… ‘wag tularan si GARY…
Cultural phenomenon

ISTAMBAY.
Ito is Mang Leo…
As a businessman, Mang
Leo is used to giving
“padulas” to his main
suppliers in order to seal the
deal his business
transactions with them
Madaya si Mang Leo…
…wag siyang tutularan…
Cultural phenomenon

LAGAY.
Kind of red-tape
 Ito si Darius…
Darius is openly gay.
He lives with his partner
Garner. He and Garner
are both nurses in the
local municipal hospital

For Darius and Garner, Love

wins!
Cultural phenomenon.

Same-Sex
Union.
Ito naman si Rusty…
If grades were to be his basis in his
Science class, he would surely fail the
course. Thank goodness Rusty’s mother
was a childhood friend of his science
teacher, Rusty got a passing grade!

…wag gayahin si Rusty,

gumamit ng Padrino si Rusty…
Cultural phenomenon

Padrino
SYSTEM.
Palakasan.
 Ito si Broloid…
Before he eats, instead of praying
he would surely take pictures of his
meal.
And whenever he’s out for a walk,
he would take picture of himself
and put a caption: OOTD.
Also, when he wakes up, he would
capture himself using the camera of
his smartphone and would caption
it: WOKE UP LIKE THIS..
Selfie Lord si Broloid…
…Wag masyadong tutularan…
Cultural phenomenon

#SELFIE.
Ito si JUDENG…

She raises her son all by herself.

She talks like a dad, and loves
like a mom. She works like a
father and cooks like a mother.
Her son has been a good boy to
her even in absence of a real
father.

…ito si JUDENG…
…’Tay-Nay ng kanyang pamilya!
Cultural phenomenon

SOLO-PARENTING
Ito naman si PONNY…
Since his childhood, he is
fascinated with cartoon
characters, especially that of
Japanese made.
When he was a teenager, he was
fond mimicking characters, and
wearing costumes.
Actually up to now…

..ito si PONNY, anime follower,

isang OTAKU!
Cultural Phenomenon

COSPLAY.
Differences in cultures, societies,
political claims are the reasons
why there are variety of
phenomena.

Changes in Societies trigger these

cultural phenomena to exist in a
particular place.
What is SOCIAL CHANGE?
› It is the modification and alteration of
a pattern of behavior, social
structure, social organization and
social institution.

› Changes in society may cause

changes in culture.
3 causes of SOCIAL CHANGE

1.Invention
2.Discovery
3.diffusion
1. Invention
-new combination or a new use of existing
knowledge.
-produces mechanical objects, ideas and
social patterns
- Causes to reshape the society in different
degree.
 Examples:
a. Material Inventions
1. bow and arrow
2. mobile phone
3. airplane
b. Social Inventions
1. alphabet
2. language (in texting: jejemon)
 2. DISCOVERY
-happens when people re-organized
existing elements of the world they had
not noticed before or learned to see in
a new way.
( looking at different angles)
-It contributes to the emergence of a
new paradigm.
-it reshapes and reinvents worldviews.
Examples:
1.(upon inventing the
telescope)Geocentric
HELIOCENTRIC belief
2.Discovery of oil deposits in the
middle east countries
3.Discovery of balangays
3. Diffusion
-the Spread of culture traits from one
group to another.
-spread of cultural elements from one
society to the other creates change.
-Happened thru TRADE, MIGRATION,
MASS COMMUNICATION.
Examples:
1. (because of Migration) Tag-Lish
language
2. ( because of Trade) Chinese foods (esp.
Pancit/ noodles) in PH
3. (because of Mass
Communication)spread of news about
“OPLAN RODY: Rid the Streets Of Drinkers
and Youths”
 In a nutshell…
› Cultural variations, social differences,
political identities, and social changes are
factors to consider in such attempt to
understand culture, society and politics
› Cultural variations are best exemplified
thru cultural phenomena.
› Awareness of cultural phenomena is the
beginning of understanding culture,
society and politics.