How

Colors
Communicate Anek Pillai
Pravallika Yadav
Khagesh Bhardwaj
Priyesh Jain
Manasvi G
S Sai Avinash
Colors and emotions

• Powerful communication tool

• Used to signal action
• Influence mood & physiological
reactions
• Factors such as gender, age, and
culture can influence how an individual
perceives color.
Anger Shyness Cowardice Disgust
Embarrassment Sadness Happiness Envy
Passion Calmness Friendly Sickness
Lust Greedy

Depression Cold Love Peace

Emotionless Mournful Cheery Happiness
Sincerity
Purity
 Comic books

Red : Anger
Orange : Greed
Yellow : Fear
Green : Willpower
Blue : Hope
Indigo : Compassion
Violet : Love
White : life
Black : Death

Green Lantern
 Films

Joy : yellow

Sadness : blue

Anger : red

Disgust : green

Fear : purple

Disney/Pixar's film Inside Out

Tangled: Pascal the chameleon Home: The Boov changes
turns red when he is scared colors to reflect emotions
Animals

Chameleons will become brighter when Squids rapidly change colors to

they're feeling excited or black when meet potential mates, warn rivals or
extremely agitated. disorient their prey.
Chromotherapy

• Egyptians & Chinese : colors to heal

• Light therapy or Colorology
• Red: stimulate the body & mind; increase circulation
• Blue: to soothe illnesses and treat pain
• Orange: to heal the lungs and increase energy levels
Brain sees the colour first
How do we eat food?
 First with eyes
 Then with mouth
 Colour of food effects appetite
Even colour of
vessels effect our
appetite
Warm colours are appetite-stimulating
Warm colours for home kitchens and
restaurants
increase the appetite
to increase the speed at which
people eat.
Green is an appetiser too
Brown, Black, grey foods are not
appetising
Blue, violets are appetite
suppressants

Weight loss tricks

 blue plates
 blue place mats
 blue dining area
 a blue light in your
fridge.
Lateral peripheral vision for detecting yellows is
1.24 times greater than for red.
Marketing and branding

 Companies use colour to design brand logos.

 Influence consumers' emotions and perceptions of goods and services.
Personalization
 Cosmetics brands produce a rainbow of colors for eye shadow and nail
polish, to appeal to every type of person.
 Even companies such as Apple and Dell etc who make iPods and
laptops do so with a certain amount of color personalization available to
attract buyers.
 Neutral and nonaggressive
colour often chosen for babies outfits
 Used by nature websites such as
garden centres play-groups, nurseries
and websites that sell baby products
extensiveness of
knowledge and skill

Yellow is used as a highlighter

•Feminine colour
•Childhood
•Innocence
•delicateness
•Love, Romantic
•Eroticism
•Calm, Relax
•Contentment
Patients respond best when colour of medicine corresponds with the
intended results of the medication.

 Calm blue pill for a good night's sleep

 Dynamic red for speedy relief.
 Fire red capsules for acid reflux
 Murky bile green for nausea.
Blue Color- Lovers and Green Color- I’m waiting Red Color- Already in Love
suitors are invited
Black Color: Proposal White Color: Sorry, I’m Orange Color: Going to
Rejected already reserved Propose
 Pink Color: Purple/Grey Color: Not
Proposal Accepted interested, Better luck next time
Yellow Color: Broke Up Brown Color: Broken Hearts
Sportswear
Color Codes
Wimbledon dress code
Cricket test match dress code
Cyclists dress code Football team dress code
Football team dress code Volleyball team dress code
War and Colors

How Colors Are Used To Fight

Regiments and colors
● In military organization colors helped in two ways:
i. It acted as a rallying point.
ii. Mark geographic location.

● Originated in ancient Egypt around 5000 years ago.

● Regiments adopt "color guards", composed of experienced or élite

soldiers, to protect their colors. As a result, the capture of an enemy's
standard was considered as a great feat of arms.
Napoleon I
awarding the
Legion d'Honneur
to a dragoon for
the capture of an
Imperial
regimental flag.
Black : The Evil Connotations
Black and Tans : Enlisted by the British government to help put down a rebellion in
Ireland
Brown Shirts
The Fall of Baghdad : White Flag
LGBT community
• Adopted certain symbols for self-identification to demonstrate unity,
pride, shared values, and allegiance to one another.
• These symbols communicate ideas, concepts, and identity both
within their communities and to mainstream culture.
• The two most-recognized international LGBT symbols:

i. Pink triangle (employed by the Nazis in WW II as a badge of shame)

ii. Rainbow flag (previously used as a symbol of unity)
LGBTIQ

• L : Lesbian
• G : Gay
• B : Bisexual
• T : Transgender
• I : Intersex
• Q : Queer

What do the colors of the LGBT flag have to say?

LGBTIQ
• Gilbert Baker : Rainbow Pride flag; San Francisco Gay Freedom
celebration, 1978
• Represents the diversity of gays and lesbians around the world.
 Evolution of the rainbow flag

Original eight-stripe version Version with hot pink removed Six-color version popular
designed by Gilbert Baker in due to a lack of fabric. since 1979
1978 (1978–1979)
Lesbian Pride : Labrys Bear Culture : Gay Bisexual Pride

Transgender Pride Intersex Pride Queer Pride

Gay pride flag of UK Gay pride flag of SA Israeli transgender flag

LGBT ensign of USA LGBT ensign of Pakistan

Cultural and Religious
aspects of COLORS
 In Buddhism
• Rainbow body - signifies the awakening of the
inner self to all possible earthly knowledge
before stepping over the threshold to the state of
Nirvana.
• Blue - symbolizes coolness and infinity.
• Red symbolizes blood, fire and the life force.
 In Jainism
These five colours represent the "Pañca-
Parameṣṭhi"

•White - represents the arihants

•Red - represents the siddha
•Yellow - represents the acharya the Masters of
Adepts
•Green - represents the upadhaya (adepts)
• Dark blue or black - represents the sadhus and
sadhvis.
 In Hinduism

• Red - indicates both sensuality and

purity.
• Saffron - Represents fire ,this color
symbolizes purity.
• Green - is a festive color.
• Yellow - is the color of knowledge and
learning.
In Islam
3 reasons for green –
• Muhammad's favourite
colour
• symbolizes vegetation and life
• Qur’an - the inhabitants of
paradise will wear green
garments of fine silk.
 In Judaism
• Blue (tekhelet dye) - Think of the
blue sky and God above them in
Heaven.
• Also symbolises God’s purity and
glory (Gevurah)
• Red symbolizes blood and sin
• White represents purity from sin.
In Christianity
• Black represents death
• Blue-the sky-heaven and truth
• Green-plant life and-triumph
of life over death
• Purple-penitence and
mourning
• Red-blood and fire
• White, a symbol of purity -
during Christmas and Easter
Facts
• And the world’s most popular color is… BLUE
• Men and women see the world differently
• What came first? The fruit or the color ORANGE?... Orange fruit –
13th cent., at that time- Geoluhread
• “Bulls hate red” is a total myth
• Anger management issues? Use pink!