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Analysis
Chapter 8
Part 2 - CVP
Contemporary Engineering Economics
Illustration of Full Cost Concept
Unit Marginal Contribution
Def: Difference
between the unit
sales price and the
unit variable cost
marginal contribution
$600
Point of Desired Profit
500
Desired Total Cost Line
400 Profit Cash Cost Line
)
(in thousands)
c iation
ep re
300 a d )- (D e
ATION Overhe
pe n se s E x pens
I
REC ring s Ex dmin
Dollars
10 18 20 30 40 50 60
Units of Product (in thousands)
Break-Even Formulas
WSales at break-even point for total cost:
Fixed costs F
QA = = ($)
Marginal Contribution Rate MCR
Sales Volume
W Sales required for desired pre-tax profit level:
F
Fixed costs + Desired Profit
QC =
MCR
$100
LOSSES Fixed cost
($000s)
$200
10 20 30 40 50 60
UNITS OF PRODUCT (000s)
Contemporary Engineering
Economics, 4th edition, © 2007