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Yeh YOGESH KULKARNI
 OVERVIEW
PepsiCo is a world leader in convenient snacks, foods and beverages.

The company consists of PepsiCo Americas Foods (PAF), PepsiCo

Americas Beverages (PAB) and PepsiCo International (PI).

PepsiCo World Headquarters is located in Purchase, New York

PepsiCo (symbol: PEP) shares are traded principally on the New

York Stock Exchange in the United States. The company is also
listed on the Chicago and Swiss stock exchanges.

PepsiCo International includes all PepsiCo businesses in the

United Kingdom, Europe, Asia, Middle East and Africa.
 HISTORY
PepsiCo, Inc. is founded by Donald M.
Kendall, President and Chief Executive Officer
of Pepsi-Cola and Herman W. Lay, Chairman
and Chief Executive Officer of Frito-Lay,
through the merger of the two companies.

Pepsi-Cola was created in the late 1890s by

Caleb Bradham, a New Bern, N.C. pharmacist.

In 1898 ‘Brands Drink’ was changed to ‘Pepsi

Cola’ and later trademarked in 1903
 TODAY
PepsiCo Inc. (NYSE:PEP) is a leading global manufacturer,
distributor, and marketer of food and beverages.

PepsiCo is a conglomerate comprised of four divisions: PepsiCo

Beverages North America, PepsiCo International, Frito Lay North
America, and Quaker Foods North America.

In 2007, PEP's divisions pulled in over $39 billion in combined sales,

earning $5.6 billion in profits. PepsiCo operates in over 200 countries.

Carbonated soft drinks are the single largest component in

PepsiCo’s collection of beverages, accounting for around 62%
of total volume sold.
PRODUCTS: PEPSICO
 Pepsi Targets Asian Markets
 US beverage giant PepsiCo has targeted 6 countries in Asia out of 29
world wide that it says it needs to be among the top-selling brands.

 Three strategic opportunities :-

  Moderate economic growth in Asia would lift consumer spending.
 Cola consumption in the region had room to grow.
 The price of soft drinks was cheap compared with other beverages such
as juice.

 Soft drinks accounted for only 20% of beverage consumption in Asia,

unlike in North America where they were the most popular drink.
FINANCIAL HIGHLIGHTS
PepsiCo, Inc. and Subsidiaries
($ in millions except per share amounts; all per share amounts assume dilution)

  2007 2006 Chg(a)

Summary of      
Operations

Total net revenue $39,474 $35,137 12%

Division operating
$8,025 $7,307 10%
profit(b)

Total operating
$7,272 $6,569 11%
profit(c)

Net income(d) $5,599 $5,065 11%

Earnings per share(d) $3.38 $3.00 13%

COMPARISON
For decades now, Coke and Pepsi have battled for our hearts
and minds...

Although both companies share powerful brand names and

global franchises, there are two important distinctions
between Pepsi and Coca-Cola

1. Global Footprint

2. Diversified product offering

 MARKET SHARE
In the domestic beverage market, the Coca-Cola Company (KO) is
PepsiCo's main competitor.

In 2006, Coca-Cola had a 42.9% share of the U.S. non-alcoholic

beverage volume, while PEP held a 31.2% share
MARKET SHARE
MARKETING STRATEGIES

POSITIONING

BLIND TASTE TESTS

PEPSI CHALLENGES

PEPSI STUFF
VIRAL MARKETING STRATEGY
Sexy women and Multi-billion dollar corporation’s secret
plan to get you to buy their new product
 OTHER MEANS
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 FACTS: PEPSI INDIA
PepsiCo gained entry to India in 1988 by creating a joint venture with
the Punjab government-owned Punjab Agro Industrial Corporation
(PAIC) and Voltas India Limited.

Varieties:
Pepsi
Lehar Pepsi
Diet Pepsi
Diet Pepsi Vanilla

Major Competitor : Coca Cola

CRITISISM: PESTICIDE ISSUE

 FUTURE: Pepsi India
 PepsiCo Inc will invest an additional $500 million in India over the
next three years.

 India has emerged as one of the top three fastest-growing markets

globally for PepsiCo.

 In India, the company has registered double-digit growth in volumes

and revenues.

 Presently, the company employs 4,000 people directly and provides

employment to 60,000 people indirectly in India.
 SURVEY
1. Do you drink carbonated soft-drinks?
(a) Yes
(b) No
 
2. For what purpose you have a soft-drink?
(a) For refreshment
(b) Habit
(c) Formally
(d) With particular snacks or eatables.
 
3. How often do you drink soft-drinks?
(a) Daily
(b) Once a week
(c) Twice or thrice a week
(d) Once in a Month
(e) Rarely
 
4. Which brand do you prefer to drink?
(a) Pepsi
(b) Coke
(c) Thumps-up
(d) 7 Up
(e) Mountain Dew
(f) Sprite
(g) Appy Fizz
5. When your likely drink is not available, do you switch to other
available drink?
(a) Yes
(b) No
 
6. If yes, to which brand?

______________________

7. At what place do you drink soft drink most?

(a) Home
(b) College
(c) Malls/Theaters
(e) Others like _____________________
 
8. What attracts you towards your brand?
(a) Hoardings
(b) Commercials
(c) Packaging
(d) Price
 
9. Favorite hang-out for eating?
(a) Pizza-hut
(b) Mc-Donald’s
(c) Domino’s
(d) Others like ______________________
 
10. On television you prefer watching…
(a) TV-Serial
(b) Sports
(c) News
(d) Movies
 
11. Your favorite…
Actor ___________
Actress ___________
Sports-person ___________

 
12. Rate the following 1 to 5 (1 being least and 5 being highest)

Product Taste Packaging Availability Price Promotional

category Activity

Coke

Pepsi

Thumps up
Mountain dew

Sprite

Appy Fizz
13. Your opinion on your liking brand today.
 
______________________________________________
 
______________________________________________
 

Name:

Gender:

Age-group: (a) 05 to 11
(b) 12 to 18
  (c) 19 to 28
(d) 28 to 40
(e) More than 40

 
 SURVEY ANALYSIS
PARAMETERS

1. TASTE

2. PACKAGING

3. AVAILABILITY

4. PRICE

5. PROMOTIONAL ACTIVITIES
 SURVEY ANALYSIS
Price

11% 9% 17%

Sprite
Thumps up
Coke
17% Pepsi
14%
7 up
Mountain dew
Appy fizz

16% 16%
 SURVEY ANALYSIS
Packaging

12% 18%
13%
Appy fizz
7 up
Pepsi
16% Sprite
Coke
Mountain Dew
13% Thumps up
14% 14%
 SURVEY ANALYSIS
Taste

10% 26%
6%

Coke
12%
Sprite
Appy fizz
Pepsi
Mountain dew
Thumps up
7 up
13% 15% 18%
 SURVEY ANALYSIS
Availability

10% 28%
6%

11% Coke
Thumps up
Pepsi
Sprite
Moutain dew
7 up
Appy fizz
14%
15% 16%
 SURVEY ANALYSIS
Promotional Activities

10% 6% 4% 30%
Sprite
Coke
Mountain dew
12% Pepsi
Thumps up
Appy fizz
7 up

16% 22%
ANALYSIS CONCLUSION

Taste

Promotional
Availability
Activities
 CONCLUSION
Survey analysis is done on 5 different parameters like…
Taste, Packaging, Availability, Price and Promotional
Activities.

Research shows there is not much difference in parameters

like Packaging and Price issues.

Research shows out of these parameter Pepsi is lagging

behind in parameters like Taste, Availability and
Promotional Activities.

So now, Pepsi must emphasis more on these three areas to

compete with their competitors.
THROW YOUR GLASSES IN DUSTBIN

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