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+ Respond quickly to
buyer preferences
– Difficult to exploit
economies of scale
The Advantages and Disadvantages of the
Four Strategies
Strategy Advantages Disadvantages
Global Exploit experience curve effects Lack of local
responsiveness
Exploit location economies Lack of local
Home responsiveness
Replication Inability to realize
Transfer distinctive
competencies to location economies
Failure to exploit
Foreign Markets
experience curve
effects
Figure 12.6a
© McGraw Hill Companies, Inc., 2000 12-21
The Advantages and Disadvantages of the Four
Strategies
Strategy Advantages Disadvantages