THE B-PLAN

GROUP 4

B18005 – Aditya Anand

B18014 – Ashlesh
Mangrulkar
B18039 – Raj Panchal
B18040 – Rakshit Sinha
B18042 – Rohan Desai
EXECUTIVE SUMMARY
 Our product is targeted for the food delivery business market. More specifically, the
home-cooked food delivery business like the Mumbai dabbawalas.
 Our current pitch is for a hypothetical business that we set up as a part of one of our
projects from the last term.
 The app-based food delivery businesses that currently operate are heavily reliant on IT
and are looking to continuously improve their services through IT.
 Our plan is to implement a comprehensive IT system to the hypothetical business
which was basically a scaled down version of the Mumbai Dabbawala business for
Jamshedpur.
 Post that we would propose that this hypothetical business expand into other industrial
cities with the help of our products and after that we would like to propose a similar
solution for the Mumbai dabbawalas.
 We would eventually like to be able to develop more and more products that would
significantly improve services of the app-based food delivery businesses like Zomato,
Swiggy, Foodpanda etc. who are already IT heavy in their operations
THE HYPOTHETICAL BUSINESS: GHAR KA SWAAD

We make sure you never miss your home, even when you are working.
CURRENT BUSINESS MODEL FLOWCHART FOR DAILY
OPERATIONS
Delivery Reaches the Tiffins to be
Each DE
Executive (DE) nearest hub of loaded in mini
collects up to vans and
collects the the region
20 tiffins dispatched
tiffin

Deliver back
Reach regional Collect empty Deliver food
the tiffins to
hub tiffin boxes outside mess
residences
IT IMPLEMENTATION

Android/iOS interface :
 person at home selects time of pickup
 delivery agent receives notification
 a bar code is attached to each tiffin
 he scans and registers
 person at receiving end receives notification and passcode regarding time of delivery
 the guy at end delivers the package and asks for an authentication code
COMPREHENSIVE IT SOLUTION PROVIDED

Home- RFID +
Tiffin Delivery
maker
Executive

Delivery
Agent

Mobile Intern Office Goer

Platform/Cloud receives
Network et
authentication Code
 FINANCES
Initial Investment
Item Amount in Monthly Operation Cost
INR Item Amount for Amount
Delivery Executive 5000/month first 3 months for
Salary - 30 (INR) months 4-
Hub/Regional Office 6 (INR)
(2000 sqft) Fuel 6000 18,000
No. of Revenue
Deposit 2,00,000 EMI 12,000 36,000 Custo Generated
Monthly Rent 40,000/month Wages 1,50,000 3,00,000 mer (500/Month/Custo
Cycle Cost - 30 2500/cycle Rent 40,000 40,000 mer)
Tata Ace - 1 Maintenanc 10,000 30,000 M1 - 500 2,50,000
Down payment 1,50,000 e M2 - 750 3,75,000
EMI 12,000 Bar-Code 2,700 5,400 M3 – 5,00,000
Renewal 1000
Tiffin box casing - 500 150/box
Cloud 2000/month *3 1800/mont M4 – 6,25,000
Bar-Code System (1 39,776 Renewal months = 6,000 h*6 months 1250
year) = 10,800
M5 – 7,50,000
App Development 1,25,000 Advertising 1,00,000 1,00,000 1500
(Net)
Manageme 75000 75000 M6 - 10,00,000
App 1800 nt 2000
Deployment/Year
Total
Cloud Services 21000
Total
CUSTOMER BENEFITS

 Productivity
 Increase in productivity due to better algorithms to determine pick-up and delivery routes
 Increased operational efficiency
 Low error rate due to lower manual interface and thus increased end-user satisfaction

 Operational cost
 An initial increase in operational costs because of a switch from completely non-IT to completely IT based
model
 But future costs likely to decrease in terms of employee wages

 Business expansion
 The IT based system would definitely help the business expand more rapidly
 The comprehensive IT solution needs very little modification to be implemented for a new city that the
business wants to expand into
 Data collection would be easier using the IT based system which would help improve overall service for
end-user and thus improve conversion rate of successful expansion to new cities
THANK YOU!!