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Advertising Media

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Types of Media
 Newspapers

 Magazines

 Internet web pages

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Types of Media
 Billboards

 Telephone Directories

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Types of Media
 Radio

 Television

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Types of Media
 Direct Mail

 Hand bills

 Display windows

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Newspapers
Advantages Disadvantages
 Can keep and refer  Print only and no
to later sound
 Newspaper
subscribers is less

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Magazines
Advantages Disadvantages
 Can keep and refer  Print only and no
to later sound
 Covers wider
subscriber
population than
newspapers

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Internet Web Pages
Advantages Disadvantages
 Reaches a broad  Many people do
audience not have
computers

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Billboards
Advantages Disadvantages
 Work 24 hours a  Customers have to
day and 7 days a go where the
week billboards are

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Telephone Directories
Advantages Disadvantages
 Help reach new  Not very helpful to
people in area long-time residents

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Radio
Advantages Disadvantages
 Sound and can be  Cannot refer back
heard at home or to information such
in vehicles as telephone
number or location

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Television
Advantages Disadvantages
 Large audience  Expensive
 Can be seen in  Must record to
motion and heard refer back to
information such
as telephone
number or location

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Direct Mail
Advantages Disadvantages
 Rather inexpensive  Considered “Junk
for the number of Mail” and often
potential discarded
customers
 Can refer back to it
later

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Hand Bills (Flyers)
Advantages Disadvantages
 Directed to a  Requires labor to
specific target distribute
group  May cause bad
 Can refer back to it public relations if
later left as trash

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Display Windows
Advantages Disadvantages
 Remains for long  Customers have to
period of time go to where the
 Low cost window is
 Require labor
 Take up space in
building

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