Académique Documents
Professionnel Documents
Culture Documents
on
CORPORATE SOCIAL
RESPONSIBILITY
for
CENTRAL PUBLIC SECTOR
ENTERPRISES
1
CHANGE IN APPROACH
With the rapidly changing
corporate environment, more
functional autonomy, operational
freedom etc., CPSEs today are
required to adopt CSR as a strategic
tool for sustainable growth.
CSR in the present context, means
not only investment of funds for
social activities but also integration
of business processes with social
processes. 2
Need for Linkage with
Community
An Enterprise needs to address the
concerns of the society in which the
enterprise is operating. There should be
free interaction between enterprises and
community leaders.
In order to address the social needs of
the community, viable projects need to
be identified to meet its requirements.
3
Overarching Concept
CPSEs may approach Corporate Social
Responsibility as a professional
management process with a long-term
strategy integrating it with corporate
strategies.
CSR activities may be planned in parallel
to the business plan, looking at every
possible opportunity to link and integrate
business plans with the social and
environmental concerns available.
4
Planning the CSR Initiative
A long-term Corporate Social
Responsibility Plan needs to be prepared
matching with the long-term business
plan;
This may be broken down into short-
term and medium term plans, specifying
activities to be undertaken, budgets
allocated, responsibilities and authorities
defined, and measurable results
expected. 5
Implementation
The Plan must clarify implementation
guidelines involving:
Participation of Voluntary Organizations,
Specialist Organisations and Community
Based Organizations;
Base-line Surveys
Documentation of the experience;
Setting Up a CSR Hub with participation
of Deptt of PE, SCOPE and CP Sector
Enterprises;
Monitoring and Evaluation
Lessons learnt for future use. 6
Thrust Areas
Areas related to the business of the PSE
as a natural corollary to the business.
Assistance to be mostly project based
rather than donation, so as to generate
community goodwill, create social
impact and visibility.
Finalizing of time-frames and various
milestones before commencement of a
project.
Involving of suppliers in order to ensure
that the supply- chain also follows the
CSR principles. 7
Thrust Areas contd…
Emphasis on principles of Sustainable
Development, based on the immediate
and long-term social and environmental
consequences of the activities
undertaken;
Improvement of the existing ecological
conditions;
Ensuring skill enhancement and
employment generation by co-creating
value with local institutions and people.
8
ACTIVITIES THAT WILL NOT
COUNT AS CSR
BENEFITS TO STAFF;
GRANTSTO
ORGANIZATIONS/INSTITUTIONS;
9
IMPLEMENTATION MODALITIES