BTL Activation Plan

Pristine

2019
BTL Activation : In Store Demo 2

Objective is to educate the benefit of Pristine 8+ through product demo and to get
new costumers of Pristine 8+ by mobile selling SPG. Consumer data collected will be
given to CRM team to be follow up.

Mekanisme :
• Area:
Jumat, Sabtu, Minggu x 4city x 2periode
Jkt – Tgr – Bdg - Sby
• Target Spot :
Target Store :
- MT (HSM – LMT)
120 stores/5 kota = 24 per kota
• Periode : April & Oktober 2019
• Target Activity : Per Periode :
- Contact Costumers Jakarta : 24 store
- Trialist Tangerang : 12 store
- Push Selling Bandung : 12 store
• Activities : Surabaya : 12 store
- Demo Product
- In Store Mobile Selling Budget/store : Rp 5.000.000
TOTAL Budget  Rp 600.000.000
BTL Activation : FPE 3

Objective is to create awareness and trialist of Pristine by give real expirement to

potential customers

• Area:
Jkt - Tangsel – Bdg - Sby Mekanisme :
• Target Spot : 26 hari/bulan x 5 Kota
Residence – Office - HOP
• Periode : Per Periode :
Maret – April 2019 Jakarta : 26 hari x 2
• Target Activity : Tangerang : 26 hari
- Contact Costumers Bandung : 26 hari
- Trialist Surabaya : 26 hari
• Activities :
- Demo Product Budget / day : Rp 4.000.000
- Push Selling TOTAL Budget  Rp 520.000.000
- Flyering
BTL Activation : Medical Channel 4

Objective is to educate the potential customers for Pristine in strategic channel

• Area: Criteria :
Jkt - Tangerang General Hospital – Specialicity Hospital
• Target Spot : Topic relates to health and lifestyle
Middle Up Hospital – Hospital Event Target audiens relate to Pristine
• Periode :
Jan – Des 2019 Mekanisme :
• Target Activity : Target 2x per bulan
- Contact Costumers
- Trialist Budget / event : Rp 2.000.000
• Activities : TOTAL Budget  Rp 48.000.000
- Demo Product
- Flyering
- Direct Selling
 Colour SES
Jakarta Focus Area A Main Priority
5

Focus in West Jakarta and South Jakarta B Priority

C Secondary
D Not Mandatory
 Colour SES
Tangerang Focus Area A Main Priority
6

B Priority
Focus on serpong such as BSD, Alam Sutra, C Secondary
Gading Serpong D Not Mandatory
 Colour SES
Bandung Focus Area A Main Priority
7

Focus on Dago B Priority

C Secondary
D Not Mandatory
 Colour SES
Bandung Focus Area A Main Priority
8

Focus on Pakuwon Area B Priority

C Secondary
D Not Mandatory

Pakuwon Sukomanunggal Mulyorejo

Duku Pakis Sukolilo

Citraland
 9

Yoga Community
Partnership
 10

BTL Activation : Yoga Community Partnership

Objective is to engage with potential customers of Pristine through lifestyle activity

• Area:
Jakarta – Tangerang Selatan
• Periode : Mar, Mei, Jul, Ags, Sep, Okt
2019
• Target Activity :
- Customer Engagement
- Branding Activation
- Contact Costumers
- Trialist
• Activities :
- Demo Product
- Direct Selling
- Flyering

Budget Rp 8.000.000
TOTAL Budget  Rp 48.000.000
 11

BTL Activation : Yoga Roadshow

Objective is to engage with potential customers of Pristine through lifestyle activity
and to become the trademark activity for Pristine

• Area:
Jkt – Tgr – Bdg - Sby
• Periode : Mar, Apr, Jul, Ags 2019
• Target Activity :
- Customer Engagement
- Branding Activation
- Contact Costumers
- Trialist
• Activities :
- Demo Product
- Yoga Activities
- Flyering
- Direct Sampling

Budget Rp 200.000.000 / Spot

TOTAL Budget  Rp 800.000.000
 12

Yoga Studio Branding

 13
BTL Activation : Yoga Studio Branding
Objective is to increase awareness in strategic places for Pristine

• Area:
Jakarta - Tangerang
• Target Spot :
- Middle up Yoga Studio
• Periode : Maret – Mei 2019
• Target Activity :
- Club Branding
- Product usage
- Flyering
- Demo Product
- Contacts

Budget Rp 70.000.000 / Spot / Mth

TOTAL Budget  Rp 210.000.000
 14

Sponsorship
 15
BTL Activation : Sponsorship
Objective is to increase trialist and consumer engagement as well as to educate the
benefit of Pristine in suitable activities

• Area:
Jkt – Tgr – Bdg
• Target Spot :
Middle Up and Urban Area
• Periode : Jan – Des 2019
• Criteria Sponsorship :
- Health
- Japanese Event
- Lifestyle Sport such as Run &
Yoga
- Culinery
- Music
• Target Activity :
- Demo Product
- Branding Budget Rp 10.000.000 / Event
- Direct Selling & Sampling Target Event Min. 1x / Mth
- Contacts TOTAL Budget  Rp 240.000.000
- Flyering
BTL Activation Budget
KMI
November 2018
BTL Activation : FPE 17

Objective is to educate the product usage for Zoda and to get the potential outlet and
customers for Zoda

• Area:
Tangerang - Surabaya Mekanisme :
• Target Spot : 26 hari/bulan x 2 Kota x 3 Periode
Warung – Restaurant
• Periode :
April & August 2019 Per Periode :
• Target Activity : Tangerang : 26 hari
- Product usage Surabaya : 26 hari
- Trialist
• Activities : Budget / day : Rp 4.000.000 / Day
- Demo Product TOTAL Budget  Rp 624.000.000
- Push Selling
- Flyering