Académique Documents
Professionnel Documents
Culture Documents
technology
Improvement,
Scientific discovery Breakthrough Technological innovation
& benefit
feedback
Touchstone of Market
Engines of innovation
Creativity: a purposeful idea by rearranging
some new or existed ideas
Stimulated by unsatisfactory situations
Permissive circumstances for creativity
exploitation
Interested and interesting work design
Communication and dialogue
Encourage to take risk and uncertain venture
Allow the failure consequence
Incentive: award and compensation
Searching for the creative
personnel
The capability of systemic expression
Quick response of associative ideas
Novel idea
Identify some interesting informative source and content
clearly
More curiousness
Confront and embrace problems
Unbending character
Prudential conclusion
Be interested in the analytical and explorative tasks
Trace the intellect-consuming events
Bringing innovation to market
Product definition: the persuasive/compelling
value
Market positioning: tracing the market evolution
and segmentation
4Ps marketing strategy
Product package, price mix, promotion campaign,
distribution path
Technology gap between suppliers and
demanders
Pricing strategy: market penetration or capital recovery
The timing factor
First mover vs. second movers
Industry creating and customer education
The technological trajectory
Competitive dynamics
DAT vs. CD; LD vs. VCD; CDMA vs. GSM; PHS vs. PDC
Monitor the product life cycle
Continuous improvement: product family and
cash management
Credit of commitment and pre-announcement
Leaders vs. flowers
When imitation is easy, markets don't work well,
and the profits from innovation may accrue to the
owners of certain complementary assets, rather
than to the developers of the intellectual property
Leader and winner
Leader but loser
Flower but winner
Flower and loser
Laggard
The need, in certain cases, for the innovating firm
to establish a prior position in these
complementary assets
To be the market leader
Reputation Massive investment
Preempt positioning capital for pioneering
R&D and market research
Define the industry
standard Continuous income flow
for improvement
Earlier return from
learning effects Bearing the uncertainty
and failure disaster
Deterrence advantage
The lock-out risk of
Higher profit
investment
Loyal customer
Lure many competitors; a
Attaining more target of knock-out; a
appreciation and support benchmark of imitation
Technology generation & new
vision
The continuous stream of
competitors/substitutes
(technology) Paradigm shift
Market (behavior) changes
Industry (process) transformation
Watch out for the New/emerging
technology and its impacts
Cannibalization
Sustainability
Managing changes
Productivity
Effectiveness
Competitiveness
Technology foresight
Market insight
Strategic planning & implementation
Reference
Dosi, Giovanni (1982), “Technological paradigms
and technological trajectories: A suggested
interpretation of the determinants and directions
of technical change,” Research Policy, 11(3),
pp.147-162.
Teece, David J. (1987), “Profiting from
technological innovation: Implications for
integration, collaboration, licensing and public
policy,” Research Policy, 15(6), pp.285-305.