PAKISTAN BROADCASTING

CORPORATION
Principles of Management
 ABOUT
• The words “this is Pakistan Broadcasting Service”
which went on air at the midnight of August 14‚ 1947‚
marked the birth of Radio Pakistan.
• It was converted into Pakistan Broadcasting
Corporation (PBC) on December 20‚ 1972 as a
statutory body governed by the Board of Directors
and the Director General.
• PBC Objective is to be a credible and effective
medium to promote Pakistan as an enlightened and
progressive Islamic country both at home and abroad.
• Due to its successful endeavor to inform‚ educate and
entertain‚ PBC is recognized as Voice of Pakistan.

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 VISION
It aims at keeping the people
informed of important developments
taking place at national and
international levels with focus on
development activities at home,
government policies and matters of
national importance.

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MANAGERIAL HIERARCHY

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 FUNCTIONS OF MANAGEMENT
1. Planning:

(1) For an organization to achieve its aim and objective, proper planning must be
given attention.

(2) Managers of the broadcasting organization should effectively and efficiently plan
of how the limited resources are to be used to achieve the aim and goals of the organization.

(3) The planning process also includes staffing in which the manager ensures that the
best hands available are employed to work at the broadcast house.

(4) The manager should also plan to buy the best available equipment.

2. Organizing:

There are three basic broadcasting resources that must be efficiently organized and
managed in order for a broadcast station to get the respect and in turn followership of its
audience. They include:
(1)HUMAN RESOURCES
(2)MATERIAL RESOURCES
(3)FINANCIAL RESOURCES

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 FUNCTIONS OF MANAGEMENT
3. Leading:

The manager leads the employees and the audience towards the
positive growth. It is important for a manager to show appreciation for good
work.

4. Controlling:

(1) Manager calculates the actual performance

(2) Then he compares that actual performance with the organizations stated
performance.

(3) Then he concludes about the performance of the employees.

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 ROLES OF MANAGER
• Interpersonal Roles:

A manager has to perform some duties as a figurehead. He may receive the guests from
outside or preside over a social function of employees. He may have to sign some legal
documents as head of the organization.

• Informational Roles:

All managers are required to perform informational roles. They have to collect
information from organizations and institutions outside their own. A manager acts as a
spokesperson when he represents the organization to outsiders.

• Decisional Roles:

The manager initiates and oversees new projects for the improvement of organizational
performance, this is the entrepreneurial role played by him. As disturbance handler,
manager takes corrective actions in response to previously unforeseen problems.

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Decision Making Power
In Pakistan Broadcasting Corporation, there are different
departments and every department has its own manger and
controller that takes the organizational decisions. For
instance, Engineering Manager take decisions related to
quality assurance, transmit equipment, resources
management and utilization.

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 DECISION MAKING
• Step 1: Identifying the Problem
Engineering Managers identify and tackle the problems that occur related to equipment management. For instance,
“Transmitter located in Pakistan Broadcasting Corporation does not transmitting signals.”
• Step 2: Identifying Decision Criteria
Engineering managers define the decision criteria which are important for resolving the problem. In the case of transmitter is not
working then following are the decision criteria.
Time: How much time is required to fix the transmitter.
Resources: How much resources are available to fix/solve that transmitter.
Budget: How much budget is required to solve the problem of transmitter.
Importance: How much important to fix that transmitter.
• Step 3: Allocating Weights to the Criteria
The engineering managers assigning a weight to each item places the items in the correct priority order of their
importance in the decision-making process. In the case of transmitter is not working then following are the criteria with
weights.

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 DECISION MAKING
• Step 4: Developing Alternatives
Engineering managers identifying viable alternatives to resolve the problem. In the case of transmitter is not working then there
are three alternatives to fix that transmitter.
1. Replace the transmitter with new transmitter
2. Replace the transmitter with used transmitter
3. Repair the transmitter
• Step 5: Analyzing Alternatives
Engineering manager appraising each alternative’s strengths and weaknesses based on its ability to resolve the issues identified. In
the case of transmitter is not working

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 DECISION MAKING
• Step 6: Selecting an Alternative
Engineering managers is choosing the best alternative or the one that generated the highest total. In the
case of transmitter is not working, the Replace the transmitter with new transmitter because it scored
higher than all other alternatives.
• Step 7: Implementing the Alternative
Engineering managers put the decision into action by conveying it to those affected and getting their
commitment to it. In the case of transmitter is not working, the Replace the transmitter with new
transmitter.
• Step 8: Evaluating the Decision’s Effectiveness
The soundness of the decision is judged by its outcomes. If the evaluation shows that the problem still
exists, then the manager needs to assess what went wrong. The answers might lead you to redo an
earlier step or might even require starting the whole process over. In our case, if the transmitter still not
working by Replace the transmitter with new transmitter then engineering manager will redo the
decision-making process from step-5

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 CHART TITLE

PROBLEMS
Structured Problems: 11%

24%
• Low Budget Government of Pakistan allocates low budget to the Pakistan
Broadcasting Corporation. If any problem occurs in the organization that
required high budget, then to deal with budget related problem there is 19%
some reserved amount from annual profit for emergency use.

• Employee Absent In government organization, most of the government

employees has absent attitude towards work. To deal with this problem,
manager will contact the absent employee, if that employee is in
emergency then manager will allocate the work to another employee
29%
otherwise absent employee have to direct answerable to the manager. 17%

• Equipment Failure If any equipment is failed due which is very important for
broadcasting, then to fix that equipment there is alternative equipment
available in the organization for emergency.
Minster Level Unstructed Unstructed Solutions
Structured Structured Solutions

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ORGANIZATIONAL CULTURE
Strong Organizational culture.

How the organization has a strong culture:

The organization has a strong organizational culture because of these factors:
1. Size of the organization is very large
2. Age of the organization is very old
3. Rate of employee turnover is low
4. Strength of original culture is high
5. Clarity of cultural beliefs and values is highly impact able
6. Employees learn culture from stories and rituals.

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 ATTITUDE TOWARDS MARKET
• What is the attitude of Corporation?
They have Parochialism belief in local market. There have Ethnocentric Attitude.

• How they do Strategic Alliance?

There globalization form in Strategic Alliance (PAK-KOREA) Training program, equipment sharing. There
is no economic, political and legal pressure. Previously there was Trainings in China given to the
Graduate Engineers for operating and troubleshooting the latest Equipment.

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 GLOBAL FRAMEWORK
1. Assertiveness: Tough and competitive rather than modest and tender
2. Future-oriented: behaviors such as planning, investing in the future. (No much investment in business)
3. Gender difference: How much status and decision-making responsibilities women have. (Previous minister was a female
and even high officials are also female. They have full power to make decisions)
4. Uncertainty avoidance: The unpredictability of future events. (Every event is well-planned i.e Government official tours,
international personnel tours, sending team for coverage)
5. Power distance: members of a society expect power to be unequally shared. (Power is equally and according to shared)
6. Institutional collectivism: integrated into groups within organizations and society. (Departments and teams made to
perform tasks)
7. In-group collectivism: members of a society take pride in membership in small groups, such as their family and circle of
close friends, and the organizations (Work in groups but there is leg pulling and everyone is willing to get credit
for doing nothing. Well there is not much credit given for doing a good work)
8. Performance orientation: Group members for performance improvement and excellence. (Yes groups are made to have
excellent performance)
9. Human orientation: rewards individuals for being fair, altruistic, generous, caring, and kind to others (Not much
appreciation in Government Organization)

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 Radio Pakistan Private stations

• PBC is only allowed to cover official • Not allowed to cover the official
meetings. meetings.

• They can only speak for the
government.
• They can only transmit Pakistani
Content.
• The most feasible frequencies are
allocated to PBC by PTA.
• They can speak against government.
• They can transmit international
content.
• They have been assigned common
frequencies by PTA.

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 PLANNING AND GOAL
• What is the goal of PBC?
It aims at keeping the people informed of important developments taking place at national and international levels with focus on
development activities at home, government policies and matters of national importance.

• How do managers Plan?

There are two parts of planning:
• Goals:
Managers have to follow the goal made by Corporation i.e providing accurate information about the government development
projects, relations and activities within the country.
• Plans:
These goals are achieved by making strategic plans. These plans are made by the heads of departments with the involvement of
First line managers and Employees

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 TYPE OF GOALS

Stated Goal versus Real

Financial Goals Strategic Goals
Goals

Organization has to utilize its resources Organization has to a main goal to provide The organization follows the real goals which
according to the budget allocated and have to accurate news to the citizens, all the are stated by the Government of Pakistan.
generate enough profit for their extra departments work together to achieve this There is no difference in the statements and
expenses. goal. the goals they are trying to achieve.

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Strategic Plans
These plans are followed by entire
organization. Establish the overall
goals stated by Government of
Pakistan.. They are all long term
plans.
Specific Plans
Whenever a team is assigned to
cover the event clear instructions
are given.
TYPES OF PLANS
Operational Plans
These are short term plans which
are going to be used for achieving
long term plans.
Directional Plans
Whenever some team has to
perform the program they are just
given guidelines to perform it.
Long-Term Plans Short-Term Plans
Organization has to a main goal to
Organization has made short term
provide accurate news to the
plans to complete the long term
citizens, so the long term plans are
plans.
made to achieve goal
Single-Use Plans Standing Plans
When a team member or
When Antenna Transmitter equipment is not present at the
Equipment is damaged so a new event coverage so they use the
plan is made to carry out the goal. predefined plans for goal
achievement
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VISIT

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VISIT

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EQUIPMENT

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STUDIO’S

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THANK YOU
Any Questions ?

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