Course No: EMBA 510

Course Name: Business Ethics & Legal Environment

Breast-feeding substitutes, child foods, commercially-manufactured

infant foods and its use tools (Marketing Control) Act, 2013

Team Name: The Professional

Members:
Dipankar Saha (20173095)
Md. Shariar Shaoun (20173096)
Sadin Mahfuz (20173058)
Mahazabin Rahman (20173002)
Introduction

"breast-milked substitute" means the mother's milk, partially or fully prepared,

alternatively produced, marketed or presented in any way, from the time of birth to
6 (six) months of age;

"child food" means any food made after partial or full, ready, marketed, or
presented in any way, after the full 6 (six) months of the child;

"commercial food produced commercially" means any commercially

manufactured food rich in proper nutrition, according to the age of six (six)
months after the birth of the age of six (6) months, whether called by the name ;

"advertisement" means any announcement or representation of any kind of

print or electronic media, e-mail, internet or any other written, printed, sound
or light, including the notices, circulars, envelopes, plates or any other
document. Shall be;
Provision regarding importation of breast milk
substitutes, infant food, etc., locally produced, sale etc.

“Without registration under this Act, a person can not import, locally produce, market,
sell or distribute any type of breast-milk substitute, child food, commercially
manufactured baby food or its use equipment”
Information about the container and pest feeding of
breast milk substitutes, infant foods, etc.
A) No person will be able to market, sell & distribute breast milk substitutes unless the
following information and particulars under the heading "Important Information" are
printed or mentioned by the simple Bangla and bright colors.

1) A statement entitled "There is no substitute for breast milk" or "there is

nothing parallel" in the same volume, which is printed below the name of the product;

2) Batch number, registration number and ready and expiration date;

3) If applicable, "breast-milk substitutes, infant foods are not the main source of nutrients"
or "commercially produced baby food is not the main source of nutrients";

4) Used elements and its analysis;

5) Preservation instructions;

6) Any other details determined.

Other Information's about the container and pest
feeding………
B) Below Points they have to follow while doing the wrapping

1) No child or child's mother or both of them, or any other picture;

2) No pictogram or cartoon image can be used to easily eat breast milk substitutes, child
foods and commercially prepared baby foods;

3) Not suitable or suitable for a child or any kind of sound can be printed;

C) Based on the premises, the use of breast milk substitutes, child food and commercially
produced baby food will have a guide regarding the rules, in which there will be clear
descriptions of the specified particulars.
Restrictions on breast milk substitutes, infant foods,
etc.
The following activities can not be handled
1) No person shall print, display, publicize or publish any advertisement or engage himself in
any such work, for the purpose of importing commercially manufactured products of any
breast-milk substitute, child food, or commercial use.

2) Delivering a leaflet, handbill or similar document to any person, student or any member of
their family, who are involved in the field of health, nutrition, or education, which includes
breast-milk substitutes, child foods, excess food of commercially manufactured baby or its
use Tool advertising;

3) Any offer to provide or offer gifts, discount coupons, depreciation or free of cost to any
person;

4) Any person or health worker who is sponsored or sponsored by his creator or

participated in higher education or any research work, including any seminar, conference,
symposium, workshop, training, scientific meeting, education tour or international
conference. Provide financial or any other facility;
Restrictions on breast milk substitutes, infant foods,
etc…..

5) Provide any kind of competition or any event for children or any other support;

6) Breastfeeding options, child food and commercially prepared baby foods are preferred to
breast-milk substitutes, better than breast-milked or breast-milked ideas, or to organize
any program for the purpose of making faith;

7) Direct contact with pregnant women, breast-feeding or baby mothers or making any kind
of tempting offer;

8) For the purpose of protecting or reducing risk of pregnant women, newly-born women,
newborn babies or children under 5 (five) years of age due to disaster, any person may
use breast-milk substitutes, child foods, commercially manufactured baby food or its use
equipment or shelter in any organization or shelter Donate or distribute;
Educational or other information
For the purpose of establishing contact with birth or early pregnancies or mothers of child,
for the purpose of pre-birth or posthumous services, the following information will be
included in any educational or informative materials, among other things, the following
information: -

1) Benefits of breast milk and Provide ideas about excellence;

2) Maintaining breast feeding in the proper manner and maintaining its continuity;

3) Feeding of mother's shawl in 1 (one) hours of birth, feeding breastmilk till full 6 (six)
months, and after 6 (six) months, the benefits of feeding food in the house as well as
breast-feeding, and the child's full two (two) years Importance of breast feeding;

4) Information about breast-milk substitutes, infant foods and commercially prepared foods
for food (such as bottles, passifiers, etc.), which are harmful to the health of a newborn
baby;

5) Supplementary food can be made easily by domestic ingredients (eg, indigenously

produced fruits, vegetables, fish, meat, milk, eggs etc.) and information about encouraging
them to feed the food;
Educational or other information……
6) Information about breast-milk alternatives, child food and commercially manufactured
infant's child's health, loss of health of mother and child, barricades of citizenship of the state,
social and financial loss and its inferiority;

7) Difficulties of returning to the breast-feeding option after breastfeeding after feeding the
child;

8) Any other matter as prescribed

National Advisory Committee constituted

(1) For the purpose of this Act, there shall be a committee called the “National Advisory
Committee”

(2) The committee shall be formed in coordination with a chairman, including 9 (nine)
members

(3) The Chairman and Members of the Committee shall be nominated for the term of 03
(three) years and on the terms prescribed by the Government

(4) Committee meetings and other activities shall be held in the prescribed manner

(5) Public health nutrition institutions will provide necessary secretariat and other support to
the performance of the committee
Registration of breast milk substitutes, infant foods,
etc.
(1) For the purpose of this Act, the director will provide registration of breast milk substitutes,
infant foods and commercially prepared baby foods.

(2) Every application for registration under sub-section (1) shall be submitted to the director
referred to in sub-section, in prescribed manner, in form, condition and fees.

(3) Appeal submitted under sub-section (2), in accordance with the provisions of this Act and
the rules made there under, in consideration, registration shall be made within 60 (sixty days)
of submission of application.

(4) The registration certificate issued under this section shall specify the terms and conditions
for registration and registration.

(5) The period of each registration issued under sub-section (3) shall be 3 (three) years from
the date of registration and it shall be renewable in the prescribed time subject to the
prescribed fee.
Suspension and cancellation of registrations, etc.

(1) If any of the provisions of this Act or any rule made there under or if any condition
specified in the registration certificate is violated or if any wrong or false information is
provided for obtaining the registration, the director may, in prescribed manner, suspend
registration or, as the case may be, cancel it.

(2) No registration under sub-section (1) may be postponed or, as the case may be, canceled,
without giving the applicant an opportunity to show the reasons for not less than 15 (fifteen)
days.

(3) If a registered holder is aggrieved by any order given under sub-section (1), he may appeal
to the Government within 30 (thirty) days from the date of receipt of the order.

(4) The decision shall be made within 60 (sixty) days from the time of application for appeal
under sub-section (3);And the government's decision on that matter will be final.
Bar

(1) If any person violates any of the provisions of this Act, then that violation shall be an
offense and for that, he shall be punished with imprisonment for a term not exceeding 3
(three) years, or a fine not exceeding 5, 00,000 (five hundred thousand) taka, or both.

(2) If a child is sick or dies due to breast-milk substitutes, child food and commercially
manufactured foods or its use equipment, it will be a heinous crime under this Act and
therefore, those breast-milk substitutes, child food commercially produced baby food or
its use The company prepared by the equipment will be sentenced to 10 (ten) years or
imprisonment
Offense by the company
(1) If any offense under this Act is committed by any company, then every directive, manager,
secretary, partner, officer and employee of the company shall be deemed to have committed
such offense, unless he proves that the said The crime has been unaware of him or he tried his
best to stop the crime.

(2) If the company mentioned in sub-section (1) is a legal corporation, in addition to being
accused and convicted of the person mentioned in that sub-section, the company may be
charged separately and convicted in the same proceeding, but on the criminal case According
to the relevant provisions only the penalty can be imposed.

Explanation - In this section -

(A) "company" means a commercial organization, partnership business, association, association

and organization;

(B) In the case of commercial organizations, in the sense of "director", there is also a partner
or member of the board of directors.
Penalty Punishment Offenses
For any offense mentioned in this Act, if a person commits a second attempt or another
repeat offense, he shall be punishable at twice the rate of the said penalty

Seizure related to crime, equipment, etc. confiscation

If any offense arises under this Act, those things which have been committed in connection
with the things, goods, equipment, or any other material, shall be forfeited or, as the case may
be, disposable

Penalty Punishment Offenses

Notwithstanding anything to the contrary in this Act, the offense under this Act can be tried
according to the Mobile Court Act, 2009 (Act No. 59 of 2009).