Abul hasan

Waheed
Sehar Ambreesh Shadani
Hamid Hussain
Roheen
sumit
WHERE IS DENMARK
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Finished !
Denmark

– now and then

- here and there !

 Denmark
- part of Europe
– part of Scandinavia
6 MILLION PEOPLE
Capital: Copenhagen
Queen Margaret the 2. Monarchy

DEMOCRACY
Folketinget
Statsminister = Prime Minister
NEGOCIATION
HISTORY
Where it all
started….
King Christian the 4th –
1588 – 1648
the great constructor
 The Danish Kings
– and Queens
Queen Margaret II
and Prince Henrik
Crown Prince Frederik
and Princess Mary
Prince Christian and Princess
Isabella
Prince Joachim and Princess Marie
The Royal Family of Denmark
 POLITICAL BACKGROUND

• Denmark is a constitutional monarchy.

• Queen margrethe has largely ceremonial
powers, her most significant power is to
appoint the pm.

• PM can dissolve the parliament any time.

• Present constitution dates from 1953, and
establish a unicameral parliament.
 POLITICAL BACKGROUND
• 1953 constitution was signed by king
federick.
• That event marked Denmark’s transition to
constitutional monarchy, putting an end to
absolute monarchy.
 POLITICAL BACKGROUND
• Folketing is composed of 179 seats.
• Denmark political parties includes;
• Danish peoples party
• Conservative party
• Social liberal party
• Socialist peoples party
• Christians peoples party
 POLITICAL BACKGROUND

• Elections are held at least every 4 years.

• Two seats are reserved foroe island and
two seats are reserved for greenland.
Starting a company inDenmark
right now
Why
Denmark?
 Technologically advanced free-market
economy

• gateway to Scandinavian countries

• flexible labor markets
• advanced telecommunication
infrastructures
• tax rate of 25%
• well-educated graduates
• excellent language skills
Macro-economic stability

Flexicurity

Infrastructure
VALUE-ADDED production such as processing and
finishing products
•switched to livestock production
•small- and medium-sized Business

• merging small companies

2000: in a referendum decided not to join
the common currency ‘Euro

Retain political economic

autonomy.
 DENMARK ECONOMY
GDP - real growth rate: -1.2% (2008 est.)
1.6% (2007 est.)
3.3% (2006 est.)
Year GDP - real growth rate Rank Percent Change Date of Information

2003 1.80 % 139 2002 est.

2004 .00 % 189 -100.00 % 2003 est.

2005 2.10 % 163 2004 est.

2006 3.20 % 135 52.38 % 2005 est.

2007 3.20 % 151 0.00 % 2006 est.

2008 1.70 % 190 -46.88 % 2007 est.

2009 -1.20 % 209 -170.59 % 2008 est.

 DENMARK ECONOMY

Imports UNEMPLOYMENT
UNEMPLOYMENT
$120.7 billion 2%
ECONOMY
LABOUR FORCE

Exports services
Inflation
$119.5 72.7% Rate
billion 3.5%

LABOUR
FORCE
Agriculture Industry
2.9% 2.86 23.8%
million
 Denmark

Trade
Imports partner Export Partners

$120.7 billion $119.5 billion

Germany 17.4%
Germany 21.6%,
Sweden 14.5%
Sweden 14.4%,
UK 8%
Netherlands 7.1%
US 6.1%
Norway 6%,
Norway 5.7%
China 5.4%
France 4.8%
UK 5.3%
Netherlands 4.8%
Italy 4.1%
France 4%
23
Denmark is enduring a major recession
CULTURE
 CULTURE
LITERATURE

PAINTING – SCULPTURE

FILM

DESIGN- ARCHITECTURE
 Danes Society & Culture
•Modesty, punctuality but above all equality
are important aspects of the Danish way of
life.

•Privacy is a primary value in Danish

etiquette.

•Danes show few emotions publicly, as the

open expression of feelings is considered a
sign of weakness.
• Danes considers informality as a virtue.

• The nuclear family is the centre of the

social structure in Denmark.

• Marriage is not a prerequisite to starting a

family.

• Danish culture is characterized by

simplicity, minimalism, egalitarianism,
good manners and propriety.
 Denmark

• Danes expect
courteous behavior
from everyone and
talk in moderate
tones.
 Birthday

jubilations
 Hofstadter's Model & GLOBE Project

•Power Distance
• Individualism-Collectivism.
• Masculinity-Feminity.
• Uncertainty Avoidance.
• Gender Egalitarianism.
• Assertiveness.
• Societal Collectivism.
Business Etiquette and Protocol in
Denmark

Business Negotiation
 Work Interaction

Program Decision
Speed of Trust
Analysis Making

Uncertainty
Time to Decide Level Style

Importance of
Rules
 Area: 43 098 km2
Denmark Capital:Copenhagen
Population: 5,6 Mio
Official language: Danish

Communication Cultural Influences

Culture International Day starts Average

Language knowledge High Dress Style Casual
Appearance value Modest
Language tone Neutral
Punctuality Absolute must
Handshake Always
Lunch/Dinner Simple
Communication style Direct & open
Gift habits Limited

Company Structure Work Interaction

Organization Flat Speed of trust Medium

Orientation People-oriented Program analysis Thorough plan
Networking Importance Limited Decision making Team
Time to decide Fast
Flexibility Adaptable
Importance of rules Medium
Style Informal
Uncertainty level Low
Denmark Industries
43
Food processing

machinery and equipment

Sustainable
Development

textiles and clothing

chemical products
sector
Growth
Potential

furniture, wood products

electronics
Major Industries

shipbuilding
Quality of Life

construction
 Porter Model
Industrial Analysis
Food industry
 Industry Analysis
Denmark
Background Potential
Entrant
Strategy
Suppliers Competit Customer
Impact or s

Analysis Substitute
s
Intra competitors
– Danish Crown and other slaughterhouses
Inter competitors
TiCan
Dutch Dumeco
the English Malton Foods and Swedish Meat
North American and global leader Smithfield and
Tyson
 Southwest Analysis
Denmark
Background Potential
Entrant
Strategy
Suppliers Competit Customer
Impact ors s

Analysis Substitute
s
• Commodities easily available.
• Numerous suppliers.
• DLG and DLA
 Southwest Analysis
Denmark
Background Potential
Entrant
Strategy
Suppliers Competit Customer
Impact ors s

Analysis Substitute
s
• Retail Chains.
• High degree of bargaining
 Southwest Analysis
Denmark
Background Potential
Entrant
Strategy
Suppliers Competit Customer
Impact ors s

Analysis Substitute
s
Barriers to entry
Expected reaction of the existing firm.
Spain a new threat.
Poland and hungry threat for Danish export
 Southwest Analysis
Denmark
Background Potential
Entrant
Strategy
Suppliers Competit Customer
Impact ors s

Analysis Substitute
s
Poultry and beef meat.
Danske Slagterier.
Tulip corporation
Industrial Competence
 Industrial Competence

Strong vertical integration of the industry

through its cooperative structure

High quality of meat

Denmark’s
High Health and veterinary Standards Capability
Excellent food safety

Well developed communication.

transportation system pig farms
bigger than European
Low inflation Rate
 Industrial Competence

Good Efficiency and processing plants

With High Utilization capacity
High speed. responding to new markets

Denmark’s
Certification Mark DANISH and
High reputation Pork industry
Capability

Climate fairly
without atmospherically excess
 BUSINESS ENVIRONMENT

•A natural gateway to the Scandinavian countries and the Baltic area

- Copenhagen Airport is the main hub in Northern Europe and
Europe’s most efficient airport; a high-quality motorway network
means swift and easy access to all markets in the Northern European
region

•One of the world’s top 3 flexible labour markets

•One of the most advanced telecommunication infrastructures in

Europe with world leading use of PC, Internet and Broadband

•A company tax rate of 25% and expatriates can benefit from a

special tax regime

•A well-educated population with a high proportion of university

graduates and excellent language skills
 ESTABLISHING A BUSINESS IN DENMARK
Denmark offers ...
•A range of corporate forms enabling investors to tailor the
investment to business needs and activities

•Quick, informal and cost-efficient establishment procedures

•Online incorporation of new companies within a few hours

•No resident requirements for managing directors or members of

board directors

•Shareholders' and board meetings can be held electronically

•
•Dividends can be distributed on an interim basis

•No notarial deeds

•Danish company law in conformity with current EU legislation

 Investing in Denmark’s future
Denmark 2010, the Government wants
to focus on the following investment areas:
The Government intends to emphasise investment
projects that:

• place Denmark at the forefront of IT development

and the knowledge-based
Society

• ensure a more efficient public sector

• create a better infrastructure in the form of public

facilities, buildings and roads

• enhance the quality of public services

• strengthen the maintenance of existing facilities,

buildings and roads
S W
O T
 S-W-O-T Analysis ...
Strengths Weakness
• Welfare state with social • Lack of openness to the world
responsibility
• Lack of tolerance
• Less corruption
•Try to hide their Expressions
• 98% Employment
•No government vision for
• Ability to work and understand work design industries.
as a co-creation process.
•Pesticides in the drinking water
• Danish design is a recognizable brand
• Team Oriented

• Politically Stable
 S-W-O-T Analysis ...
Opportunities Threats
•High growth in Pharmaceutical •Lack of complete democracy
industry
•Higher taxation
•Strategic geographical position

•bridge between scandivian other •Global warming

•Not a member of EMU
•European markets
•Not good connection with
•Expand to create Wind energy the Muslim world
•Research on biomass to create energy
•Current Recession
•Merge Small and medium size business
 Comparison with U.K

U.K DENMARK
• Total import value is • One of the highest living
higher than the total standards in the world
export value. • Denmark tries to become
• Natural resources such a clean country with less
as gold and natural gas pollution and less Co2
and coal emissions
 Denmark
Conclusion
• Denmark is a welfare state having
constitutional monarchy.
• Denmark is the best in its Construction,
Healthcare, Fisheries, Food processing
machineries and Pharmaceutical
industries.
• Low deficit
• Danish love their customs and values the
most
Designed By: