Presenters :

Anuja Bhakuni, Anuja Basotia, Lata Santore, Srishti Kumar,

Mounika Sai, Raj Kumar Yadav
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Swiggy is a food ordering and delivery
company based out of Bangalore, India.
Swiggy was inspired by the thought of
providing a complete food ordering and
delivery solution from the best
neighbourhood restaurants to the
urban foodie.
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Series 1 Series 2 Series3

2 2
3
2.8
2.4
4.4 1.8

4.3 4.5
3.5
2.5

C A T E G OR Y 1 C A T E G ORY 2 C A T E G OR Y 3 C A T E G OR Y 4
• Time saver
• Quick Delivery
• Trained delivery personnel’s
• Responsive customer support
via chat/mail
• Wide range of restaurants
offered and discounts
• Growing market
• Increasing market share
• Minimal competition
• Lack of market leader
• Lazy people in comfort
zone
• Trust issue, Brand awareness
amongst older generation
• Delivery charges for orders
below Rs 200
• Unstable and low customer base
• Increasing health consciousness
• Increasing potential competitions
like UberEats
• Laws and government regulations
TARGET CUSTOMERS

• 20-35 years old

• College Students

• Working Professionals

• E-Commerce Savvy

• Crowd that is living

away from their
hometown
GOAL??
GOALS

▪ To revolutionize the restaurant-takeaway-delivery business in India

▪ Reliability and consistency in service
▪ Evolve as a leading marketplace
▪ Increase market share
▪ Increase brand building and marketing campaigns
▪ Achieve more than break even in the existing cities
▪ Expand to six new cities in the next one year
Competitors Collaborators Customers
•Foodpanda All the •- Age 20-30
restaurants -College
listed in theApp Students
•Zomato
-Working
Private Fleet professionals
•TastyKhana
- E-Commerce
Third party savvy
communication - Away from
channels home crowd
Company – Business model

Key Business Units

- Operations
- Marketing
- Fleet management team
- Customer care team
- Analytics and Market research team
Value Proposition

▪ Time efficiency, the need of the hour.

▪ A service which is desired by many.
▪ A single window for ordering.
▪ No delivery charge if the order exceeds Rs 250.
▪ Quick delivery and Responsive customer care
▪ Collaborators – are handsomely paid + Incentives
▪ Company – positioning - market niche
POSITIONING
Positioning

▪ PODS -
- Different Business model
- Quicker delivery time
- Private fleet
- Variety of modes of payment accepted
- COD available
▪ POPS –
- Similar service
- Similar restaurant listings
- Unstable market base
-Branding techniques
Implementation

▪ Infrastructure –
An order will be first placed by the customer through our mobile app
-This order will be directed to one of the onsite delivery executive
-He will go to the restaurant and pick up the order by making a
virtual swiggy payment
- He picks up the food and delivers it to the customer
- Fleet team will be managed by the operations department
- Analyst department and their functions
- Rating system for customer as well as for the delivery executive
- 360 Degree appraisal system for office staff
Implementation

▪ Processes –
-Client management and market research team will engage with
potential collaborators and fix the deal.
-The business unit will be looked after by GM’s of various
departments
-under them, there are local managers > team players > Delivery
executive
-Finance, strategy, product management teams work in tandem to
introduce newer products
- Technology team – engineers will work on app based improvements
Implementation

▪ The communication channel will be completely established by july

last week, 2017
▪ The product management team will start working on the allotted
project by june 22nd
▪ The technology team is already working on fixing the bugs in the App
▪ The HR team will conduct campus recruitment in colleges in
Bangalore in the coming quarter
▪ The Marketing plan will be completely implemented by the end of
this financial year
Thank you!