Autism children

Background study

• Autism is a complex developmental disability that typically appears

during the first three years of life
• Autism Kids have difficulties in verbal and non-verbal communication,
social interactions and play activities

• According to medical studies, the rate of incidence is 5:10,000 people.

• A total of four times more often happens to boys than girls and occurs
regardless of race, ethnicity, social and economic.

• Normally, about one third of them have good knowledge in the field of
measuring, drawing, music and jigsaw puzzles.
Problem Statement
 According to Deputy Minister of National Unity and Social Development
symptoms of autism can be controlled if parents take the initiative to detect
as early as the age of one year. Autism can be overcome by teaching special
education and practical training of Early Prevention Program (EIP) after they
are identified Some of the people especially from their parents don’t know
about the existence diseases. From a random survey conducted found that
two out of every 100 Malaysians infected with autism. The amount is higher
than in developed countries is five cases per 1,000 people.

 Parents do not give a attention about the diseases.

 To increase and provide education and management program for children

with autism.

 Learning difficulties.
Possible solution

 To give a good learning education for autism children and to inform

the audience about the general knowledge about the disease.

Product extension
(Creative A-learning)

 to create a good awareness campaign for public about the disease.

 To provide a good learning education for autism children because to
inform the public about the existence of these schools.
 make the study of learning in schools for children autism such as for
the subject to review.
 To inform the general knowledge about the disease for people.
Branding
 Come out with a product which is a interactive CD for people and
autism children.
 In interactive CD, information of learning for general knowledge such
as what is autism, the causes of disease, symptoms of diseases.
 Its also information about the learning education for autism children.
SWOT
Strenght
 To provide a good education system for children's autism
 To develop the process of learning about the program of autism will
be organized
 To inform the audience about learning education and general
knowledge especially their parents.

Weakness
 Lack of technical approaches for children.
 deficiencies associated with the learning program for children autism
 Parents don’t know about the disease and the causes of disease.
Opportunity
 To achieve the target and the information can give the effect to their
parents and autism children.
 To expand the process of development knowledge.

Threat
 Education system for children's autism can not be extended.
Product effective
 To increase the knowledge in how a child's learning.
 to treat the students who lack of understanding with the proper learning.
 The child’s life can be treated with a good performance.
 The people more effectively about the importance of the presence of
child autism

Features and benefit

 to help the children for improve learning in autism school.
 To improve the special program for autism children.
 To bring awareness the existence of the disease.
 to produce the autism student who can provide efficiency in
the way of thinking.
Audience / massage
 To inform the audience about the awareness campaign .
 To increase the learning of education in school.

Marketing Plan
 To provide learning education for autism children through the program
based on the way of learning.
 To inform the audience about importance of autism children and how
to solve the problem
 To get opportunity for the new approaches of education.
Example :
Product : To provide the education through a planning program for
autism children.
Price :
Place : for learning education for autism children in school.
Promotion : To encourage the people about the existence of disease.

Advertising strategic
Above the line : TVC,
Below the line : flayers, brochure, poster, flag line, prints ads, press ads,

bunting.