Petushenkova Maria,

Savchenko Ekaterina,
Group 562
 Plan:
• History of the company
• General information
• Mission, objectives and strategy
• Organizational structure
• Development in Russia
• Key performance figures in Russia
• Innovations and quality
• Social responsibility
• Problems and perspectives of development
History of Macdonald’s

201
1940 0
1955
Global expansion
Geography of enterprise
location
ГеографияEnterprise
размещенияlocation заведений
(according to profitability)
(по прибыльности)
5%
19%
35% США
USA
Европа
Europe
APMEA
Другие
Other
41%
 Financial indicators

Чистая прибыль
Net income Макдоналдс
of Macdonald’s, 20042004-2009
– 2009
$ млн $ mln.
5000
4500
4000
3500 Чистая прибыль
Net
3000
income
$ млн

2500
$ mln.
2000
1500
1000
500
0
2005 2006 2007 2008 2009
 Earnings from
franchising
2009 г. 2008 г. 20
$ mln
млн.. %%отinобщих доходов $ млн.
total income mln %%
отinобщих доходов $ млн.
total income mln

СШАUSA 3,031 83.1 2,867 83.3 2,669

Европа
Europe 1,998 78,3 1,965 78,6 1,648
APMEA 559 90 511 89,6 410
другие
Otherстраны
countries 397 86 388 86 309
всего
all 5,985 82,1 5,731 82,3 5,036
 Capital investments
2007 2008 2009
новые
Newрестораны
Restaurants 687 897 809
существующие
Already рестораны
Existing Restaurants 1158 1152 1070
другое
Other 102 87 73
всего
All 1947 2136 1952
 Share price
performance
График 6. Цена акций Макдоналдс 2004-2009

70

60

50

40 Share price
at the end
цена акции на конец года
$

30
of the year
20

10

2004 2005 2006 2007 2008 2009

Indices of financial
efficiency
40
35

30
25 рентабельность активов
Return on assets
20 Return on common
%

рентабельность
15 stocks
обыкновенных акций
10
5
0
2007 2008 2009
год
year
Brand value
Mission, objectives,
strategy
• We place the customer experience at the
core of all we do
• We are committed to our people
• We believe in the McDonald’s System
• We operate our business ethically
• We give back to our communities
• We grow our business profitably
• We strive continually to improve
Mission and strategy

QUALITY

VS
QUANTITY
Organizational
structure
• Centralized
structure
• Key managerial
body – Board of
Directors
• Chief executive
officer – Don
Tompson
 Organizational
structure
• Career
opportunities
• Realization of so
called American
dream
McDonald’s in Russia

1990

2010
Suppliers
 Performance figures
in Russia
245 restaurants
$400 mln. approximately – return

950 000 visitors every day

180 mln. beverages

40 mln. patties annually 200 mln. burgers

160 mln. of french fries portions

Competition strategies
Quality McCafe

Leadership

Health programs
BCG matrix
 Innovations and
quality
• strict quality standards
• providing products safety
• «customer is always right»
 Social programs

1984 г. – «Ronald
McDonald’s House»:
• Family rooms
• Ronald McDonald’s Center
• Mac Happy Van
Social programs
Big Mac Index
 Prospects in Russia
I’m lovin’ it
40 new restaurants
market growth competition