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“Hundreds of thousands of business communicators

worldwide engage in activities that affect the lives of


millions of people, and because this power carries with
it significant social responsibilities, there is need for
communication ethics”

(Source: - International Association of Business


communicators)
COMMUNICATION ETHICS

GROUP 4
GROUP MEMBERS

1. NAKIYINGI JAMILA
2. NJOROGE JAMES
3. NAKIWALA ANNET
4. BYANGUYE MOSES
5. APOTO BEATRICE
6. EDWARD RANGE
7. MAKOOMA WILSON
OVERVIEW
 Definition of Comm.  Ethical Comm. /
 Need for Comm.
Behaviour
 Unethical Comm.
 Comm. Process
Practices
 Definition of Ethics
 Factors influencing
 Ethical Theories Comm. Ethics
 Ethical Principles  Drawbacks to Comm.
 Purposes of Ethics Ethics
 Definition of Comm.  Mitigations to Drawbacks
Ethics  Guidelines to Ethical
 Models of Comm. Ethics Comm.
 Principles of Comm.
Ethics
COMMUNICATION

 DEFINITIONS
 Communication is the transmission of a
message from the sender to the receiver.

 It is the ability to transmit or share a


message.
NEED FOR
COMMUNICATION
 General functioning of the organizations or
groups in society. i.e. inform, cause action etc

 Growth of the society

 Livelihood in society
Communication is a Process

1. A sender
2. A message to be sent
3. A channel
4. A receiver
5. A feedback
6. Noise
DIAGRAMATIC COMM.
PROCESS
ETHICS
Definitions:
 Ethics refers to the moral principles that govern
or influence a person’s behaviour.
 Morality
 Manners
 Behaviour
 Conduct
 Ethics are the beliefs, values, and moral
principles by which we determine what is right
or wrong.
Ethical theories

 Ethical egoism
 Categorical imperative theory of
ethics By Kant Immanuel
 Utilitarianism: John Stuart Mill
 Justice as fairness ethical theory, By
John Rawls
 A Different Voice: Carol Gilligan
Ethical theories cont’d

 The Golden: Mean: Aristotle

 Self evident ethical theories of Ross

 Dialocic Ethics:: Martin Buber

 Augustine’s ethical theories


Ethical principles

 Confidentiality
 Neutrality and impartiality
 Legal and cultural values
 Religious values
 Independence
 Truth and Justice
Purpose of ethics

 Controls conduct

 Personal interests are declared

 Reduces fraud

 Builds goodwill
Communication ethics

Definition
 Theoretical/practical perspective
founded in social science.

 Human well-being, offering a moral


compass for individual/collective
decision making in a more dynamic
information environment.
Comm. ethics cont’d

 Prioritizes human concerns


 Communicative interaction,
 Moving between actors in social
relations,
 Concerned with ‘tension issues’ of;
 justice/fairness

 care/concern,

 good/right

 virtue/duty etc.
MODELS OF COMM. ETHICS
INTERPERSONAL

MEDIA POLITICAL

ETHIC &
MODELS

ORGANIZATION GROUP
PRINCIPLES OF COMM.
ETHICS
 Truth telling; accuracy and completeness
 Freedom of expression

Ethical
Communication/Behaviour
Behaviour is Ethical if;
 It would be a good universal behavior.

 It creates the greatest good for the


greatest number of people.

 It freely sacrifices one’s own self


centeredness on behalf of others.
Unethical communication
practices.
 Plagiarism and theft of intellectual
property.

 Deliberately imprecise or ambiguous


language.

 Manipulation of numerical information.


For example window dressing in
Financial Accounting.
Unethical comm. Cont’d

 Use of misleading illustrations eg. For


accountants to produce financial
statements with misguiding information
like reporting a profit when there is a
loss. (window dressing)

 Promotion of prejudice
Factors influencing comm.
ethics
 Family background
 Religion
 Culture
 Education
 Environment
 Peer Group
 Legal
 Profession bodies
Drawbacks to comm. ethics

 Poor listening and premature evaluation

 Restriction on freedom of expression

 Diversity of perspectives

 Lack of integrity i.e. honesty


Drawbacks cont’d

 Comm. that undervalue human dignity

 Emotional reactions like anger, love

 Difficulties in sharing private information

 Fear of consequences
Mitigations to drawbacks

 Be a good listener
 Apply integrity
 condemn comm. that degrades humanity
thru. distortion, intimidation, coercion,
and violence,
 Omit expressions that hurt or belittle
 Accept responsibility for the short- and
long-term consequences
Mitigations Cont.

 understand and respect other


communicators
 advocate truthfulness, accuracy and
honesty
 Committed to courageous expression of
personal convictions to be fair and just
Guidelines for ethical
communication
 Integrity- all communication should be
truthful
 No claim for expertise e.g. Thambo
Mbeki distributed comments that AIDS is
a result of poverty but not HIV virus

 Uphold credibility and dignity in


communication.
Guidelines cont’d

 Avoid controversial issues


 Understand and support the principles of
freedom of expression
 Accurate information and prompt
correction of erroneous communication
 sensitive to cultural values and beliefs
 Take note of the communication medium
 Time & Place for communication
Guidelines cont’d

 Tone of voice
 Do not be over familiar
 Sign language
 Code of dressing is a way of
communication
 Disclose required information / no
omission of vital information
Guidelines cont’d

 Do not exaggerate in communication

 Disclose required information / no


omission of vital information

 Protect confidential information and, at


the same time, comply with all legal
requirements
THANK YOU
REMINDER:

Professional
communication
is;
Legal
Ethical
&
In good taste

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