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a. Type of merchandise
b. The access of the target customers
c. The attractiveness of the store layout
d. The prevailing prices of goods in the
area
3. Thong plans to put a “digi-print” studio
in their locality. Which of the following
will help him determine his plan for a
success setting up of his business?
Enumeration
1. Examine the existing goods and services
2. Examine the present and future needs.
3. Examine how the needs are being satisfied.
4. Examine the available resources around you.
5. Read magazines, news articles, and other
publications on new products and techniques
or advances in technology.
6-9. Strength, Weaknesses, Opportunities,
Threats