Académique Documents
Professionnel Documents
Culture Documents
Chapter 20
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Learning Objectives
LO20-1 Identify and apply the three components of a
decision.
LO20-2 Analyze a decision using expected monetary value.
LO20-3 Analyze a decision using opportunity loss.
LO20-4 Apply maximin, maximax, and minimax regret
strategies to make a decision.
LO20-5 Compute and explain the expected value of perfect
information.
LO20-6 Apply sensitivity analysis to evaluate a decision
subject to uncertainty.
LO20-7 Use a decision tree to illustrate and analyze decision
making under uncertainty.
20-2
LO20-1 Identify and apply the
three components of a decision.
Elements of a Decision
There are three components to any decision-
making situation:
20-3
LO20-1
20-4
LO20-1
Decision Making
20-5
LO20-2 Analyze a decision
using expected monetary value.
20-6
LO20-2
20-7
LO20-2
20-8
LO20-2
(A1)=(.6)($2,400)+(.4)($1,000) =$1,840
(A2)=(.6)($2,400)+(.4)($1,000) =$1,760
(A3)=(.6)($2,400)+(.4)($1,000) =$1,600
20-9
LO20-3 Analyze a decision
using opportunity loss.
Opportunity Loss
Opportunity Loss or Regret is another
criterion for evaluating and selecting a
decision alternative. It is based on the
concept of opportunity costs or buyers regret.
20-10
LO20-3
20-11
LO20-3
Rim Homes:
$2,400 - $2,200 = $200
Texas Electronics:
$2,400 - $1,900 = $500
Rim Homes:
$1,150 - $1,100 = $50
Texas Electronics:
$1,150 - $1,150 = $0
20-12
LO20-3
(A1)=(.6)($0)+(.4)($150) =$60
(A2)=(.6)($200)+(.4)($50) =$140
(A3)=(.6)($500)+(.4)($0) =$300
20-13
LO20-4 Apply maximin, maximax, and
minimax regret strategies to make a decision.
20-14
LO20-4
Maximin Maximax
1,000 2,400
1,100 2,200
1,150 1,900
Minimax
Regret
150
200
500
20-15
LO20-5 Compute and explain the
expected value of perfect information.
20-16
LO20-5
EVPI Example
20-17
LO20-5
EVPI Example
Step 2: Compute the Expected Value Under Uncertainty
20-18
LO20-6 Apply sensitivity analysis to
evaluate a decision subject to uncertainty.
Sensitivity Analysis
Sensitivity Analysis examines the effects of various
probabilities for the states of nature on the expected
values for the decision alternatives.
20-19
LO20-6
Sensitivity Analysis
20-20
LO20-7 Use a decision tree to illustrate and
analyze decision making under uncertainty.
Decision Tree
A decision tree is a picture of all the possible
courses of action and the consequent possible
outcomes.
20-21
LO20-7
20-22