BUSINESS

INTELLIGENCE

Presented by:
Harshvardhan Pandere
 Current Status
What do I
do???
How do I increase
sales????

How do I make my
product better???

Mountains of Data Business Users

 Mountains of Data
 Organizations have lots of data

 Data is not in a form that is useful to decision-makers

◦ Not easy to review

◦ Not informative nor insightful

 BI Users
 There are many different users who can benefit from business
intelligence:

◦ Executives

◦ Business Decision Makers

◦ Information Workers

◦ Line Workers

◦ Analysts
Today’s Information Sources
◦ Supply Chain Management (SCM)

◦ Customer Relationship Management (CRM)

◦ Enterprise Resource Planning (ERP)

◦ Manufacturing Resource Planning (MRP)

◦ Finance (budget, forecasting and reporting)

 The Problem
How do I retain
customers?

How do I increase
sales????
GAP

How do I make my
product better???

Business People Mountains of Data

 Bridging the Gap
 Need data storage structures
to facilitate fast analysis of
huge volumes of data

 Need software to provide

access to the data, allow
flexible manipulation, and
provide meaningful
presentation
Business Intelligence CYCLE
 Some Definitions…
 1958 : “the ability to apprehend the interrelationships of
presented facts in such a way as to guide action towards a desired
goal”

 1989 : “concepts and methods to improve business decision

making by using fact-based support systems”

 Today : “computer-based techniques used in spotting, digging-

out, and analyzing business data”
 BI Activities

 Multi-Dimensional Database Analysis

 Data Warehousing

 Data Mining
 Multi-Dimensional DB
Analysis
 Created using input from existing relational databases

 Relational database typically accessed using Structured Query

Language

 OLAP application accesses data from a multidimensional

database

 For example, "sales" could be viewed in the dimensions of product model, geography,
time, or some additional dimension. In this case, "sales" is known as the measure
attribute of the data cube and the other dimensions are seen as feature attributes.
Multi-Dimensional
Databases
Multi-Dimensional Business
Database (Cube) Intelligence
Programs

Data Warehouse

ODS ODS ODS Relational

Database
Programs
Logical Structure
 Data Warehouses
 ETL (extract,
transform and load) Multi-Dimensional
Database (Cube)
processes are needed to
create data warehouses
◦ This is an grueling and
technical process that can Data Warehouse
account for a large
percentage of a BI
project cost!!!!
ODS ODS ODS

*ODS = Operational Data Store

 Data Mining
 The process of identifying patterns in data

 Goes beyond simple querying of the database

 Goes beyond multi-dimensional database

queries as well
Data Mining vs. Data Query
 Use DATA QUERY if
you already almost know
what you are looking for.

 Use DATA MINING to

find regularities in data
that are not obvious.
Technologies Impacting BI

15%

15% 45%
SaaS
The Cloud
DW & BI Apps
Performance Mgmt
Search(Unstructured
15% 10% Data)