ARTICULATING THE VISION,

MISSION AND VALUES

Chapter 10
 To find ways to inspire people to shape a
vision for a better future.

Simple enough to evoke COMMITMENT and

CREDIBLE enough to be accepted as realistic
and attainable.

Clear, achievable and compelling vision

Convey where the organization is going,

where the members are heading, and why
they should be proud of the direction
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Visionary leaders

• are champions at
communication

Organization’s mission is its

core

• An effective mission must be

“right for the times, right for
the organization and right
for the people who are
working in it.
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Strong statement of the
organization’s central mission
and core values

• is the foundation for

empowering the various
divisions and the individuals
within it.

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 HAROLD LEAVITT
Corporate Finders

“Vision, values, and determination add

soul to the organization. Without them,
organizations react but do not create, they
forecast but do not imagine; they analyze
but do not question; they act but do not
strive. While path-finding vision, values
and determination are not enough, we
can’t go very far without them.”

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 ALIGNING YOUR
WORKFORCE

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The process of setting a clear direction is one of
the prime functions of leadership.

An effective leader must have:

- Skills to create the compelling vision
- A sound awareness of the present situation
- Analysis of trends and;
- Practical ability
to carry out certain actions that will lead vision to
reality.

7
 Strategic
visionary
leadership
• Implies that the leader is able to
develop a long range vision of
what his organization should
become while at the same time
creating a pathway of medium
and short-range milestones along
the way.

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 CLEAR DIRECTION
AND EFFECTIVE
COMMUNICATION COMMUNICATION
• essential for the alignment

• The key element of workforce

• Vision and mission - must be absolutely clear

should must be about the direction in which
expressed in such way they are going and confident
that they become an that channels of
integral day-to-day life communication are open,
in the organization. allowing free flow of
information both ways 9
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A non- aligned team means
that energies are being Lack of Little
direction coordination
dissipated in a number of
directions as a result of
Internal
various factors: Poor morale
politics

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