Académique Documents
Professionnel Documents
Culture Documents
Understand what customer loyalty is.
Know the customer data collection techniques
Discuss the data analysis methods
Identify the target customer
Develop CRM programs
Understand the CRM implementation techniques.
Contents
3
Slide No.
Introduction to Shoppers Stop 4
Shoppers Stop Accomplishments 5
Customer Relationship Process 8
It’s Not About Customer Loyalty 9
Loyalty card Program: The First Citizen 10
Project Drishti 12
Shoppers Stop: Process 14
Developing CRM Programs 15
Comparision with other Players 18
Sales Promotion & CRM 19
Future Prospects 20
Shoppers Stop: Introduction
4
EARLIER
Re-Positioning
7
NOW
Customer Relationship Process
8
Date of Purchase
Amount of merchandise Purchased
Customer Preferences
Demographic data of the customer
Customer
Life time
Lifevalue
styleof the customer
Monitoring the Pyramid
Customer
Customer process
response through
to the periodic
promotion assessments
programs
Cordiantions among different departmens
RFM Analysis
To retain potential customers.
To convert average and good customer into loyal and high life style value cus
To get rid of unprofitable customers
It’s Not About Customer Loyalty
9
formats to create offers for its high spenders.
Help to analyze customer by demographics.
Enables to cannibalize with the customers of different
stores.
Measure merchandise availability in a store
3% increase in Revenue
Shoppers Stop: Process
14
Customer Retention
16
http://train-srv.manipalu.com/wpress/?p=58965
(21.10.2010)
http://www.shoppersstop.com/index.jsp.vr
(22.10.2010)
http://www.cio.in/view-top/shoppers-stop%E2%80%9
(22.10.2010)
http://www.loyaltysquare.com/shoppers_stop.php
(22.10.2010)
22