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SdD
SALA DE DORMIR
Sleeping Lounge
FOR CEBU SOUTH BUS
T E R M I N A L PA S S E N G E R S
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
RATIONALE
A PROPOSED SLEEPING
LOUNGE FOR CEBU SOUTH BUS
T E R M I N A L PA S S E N G E R S
CEBU SOUTH BUS TERMINAL is one of the two
large terminals in Cebu.
PROBLEMS:
• Uncontrollable number of passengers
• Limited buses
• Fortuitous events
• Stuffy and crowded
Resting or sleeping might not be suitable considering
the noise and heat the place has to offer.
TECHNICAL
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
4
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
FEEDBACK
MARKETING
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
9
FR
Target Market
A PROPOSED SLEEPING LOUNGE FOR CEBU SOUTH
B U S T E R M I N A L PA S S E N G E R S
11
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
W H E T H E R O R N OT R E S P O N D E N T S E X P E R I E N C E A LO N G WA I T
n=361 12
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
E S T I M AT E D W A I T I N G H O U R S O F R E S P O N D E N T S
2 TO 3 HOURS 5 1%
3 TO 4 HOURS 29 9%
5 HOURS 3 1%
ABSTAIN 3 1%
W H E T H E R O R N O T R E S P O N D E N T S H A V E A P L A C E T O S TAY W H E N E V E R S T R A N D E D
ABSTAIN 2 1%
n=361 14
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
NO 138 24%
ABSTAIN 2 1%
n=160 15
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
W H E T H E R O R N OT R E S P O N D E N T S A R E I N T E R E S T E D I N AVA I L I N G S L E E P I N G
L O U N G E A C C O M M O D AT I O N
RESPONSES FREQUENCY PERCENTAGE
NO 13 8%
ABSTAIN 1 1%
n=160 16
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
T Y P E O F A C C O M M O D AT I O N P R E F E R R E D B Y R E S P O N D E N T S
TYPE 2 84 23%
ABSTAIN 25 7%
n=361 17
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
R E S P O N D E N T S ’ W I L L I N G N E S S T O PAY P 4 0 F O R T Y P E 1 A C C O M M O D AT I O N
ABSTAIN 9 2%
n=361 18
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
R E S P O N D E N T S ’ W I L L I N G N E S S T O PAY P 3 0 F O R T Y P E 2 A C C O M M O D AT I O N
ABSTAIN 26 7%
n=361 19
Table 11 FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
R ES P O N D E N TS ’ N U M B E R O F T R AV E L P E R M O N T H TERMINAL PASSENGERS
1 90 90
2 68 136
3 54 162
4 32 128
5 17 85
6 6 36
7 4 28
8 4 32
9 0 0
10 5 50
P R O J E C T E D P O P U L AT I O N
22
FR
23
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
P R O J E C T E D A N N U A L D E M A N D F O R T Y P E 1 A C C O M M O D AT I O N
RESPONDENTS
RESPONDENTS
TYPE OF WILLING TO
INTERESTED IN PROJECTED
PREVIOUS ACCOMMODATION PAY P40 FOR
YEAR AVAILING SLEEPING ANNUAL
POPULATION PREFERRED BY TYPE 1
LOUNGE DEMAND
RESPONDENTS ACCOMMODAT
ACCOMMODATION
ION
2,218,484
2020 91 70 63 890,300
2,267,291
2021 91 70 63 909,887
P R O J E C T E D A N N U A L D E M A N D F O R T Y P E 2 A C C O M M O D AT I O N
RESPONDENTS
RESPONDENTS
TYPE OF WILLING TO
INTERESTED IN PROJECTED
PREVIOUS ACCOMMODATION PAY P30 FOR
YEAR AVAILING SLEEPING ANNUAL
POPULATION PREFERRED BY TYPE 2
LOUNGE DEMAND
RESPONDENTS ACCOMMODAT
ACCOMMODATION
ION
2,218,484
2020 91 23 65 301,814
2,267,291
2021 91 23 65 308,454
SUPPLY
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
26
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
P R O J E C T E D C O M P E T I T O R ’ S A N N U A L S U P P LY F O R T Y P E 1 A C C O M M O D AT I O N
AVERAGE
ESTIMATED PROJECTED
INCREASE OF
YEAR PROJECTED COMPETITOR’S
COMPETITOR’S
DEMAND ANNUAL SUPPLY
SHARE
P R O J E C T E D C O M P E T I T O R ’ S A N N U A L S U P P LY F O R T Y P E 2 A C C O M M O D AT I O N
AVERAGE
ESTIMATED PROJECTED
INCREASE OF
YEAR PROJECTED COMPETITOR’S
COMPETITOR’S
DEMAND ANNUAL SUPPLY
SHARE
Projected Demand-
Supply Gap
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
29
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
P R O J E C T E D D E M A N D - S U P P LY G A P A N A LY S I S F O R T Y P E 1 A C C O M M O D AT I O N
PROJECTED DEMAND-SUPPLY
YEAR PROJECTED SUPPLY
DEMAND GAP
P R O J E C T E D D E M A N D - S U P P LY G A P A N A LY S I S F O R T Y P E 2 A C C O M M O D AT I O N
31
FR
32
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
P R O J E C T E D M A R K E T S H A R E F O R T Y P E 1 A C C O M M O D AT I O N
33
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
P R O J E C T E D M A R K E T S H A R E F O R T Y P E 2 A C C O M M O D AT I O N
34
FR
Marketing Strategy
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
35
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
36
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
37
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
38
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
Sala de Dormir
Instagram Account
39
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
40
A Proposed Sleeping Lounge
FR
FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
Marketing Strategy
Service
Place
Promotion
People
Process
Pricing Policy
Physical Evidence 41
FR
MANAGEMENT
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
42
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
ORGANIZATION Chart
43
FR
SOCIO-ECONOMIC
DESIRABILITY
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
44
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
SOCIO-ECONOMIC Desirability
TERMINAL PASSENGERS
73
the project 45
FR
FINANCING
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
46
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
47
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
48
FR
FINANCIAL ASPECT
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
49
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
50
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
51
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
52
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
53
FR
FINANCIAL ANALYSIS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
54
FR
LIQUIDITY RATIOS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
55
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
56
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
57
FR
EFFICIENCY RATIOS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
58
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
59
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
60
FR
PROFITABILITY RATIOS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
61
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
62
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
63
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
64
FR
SOLVENCY RATIOS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
65
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
66
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
67
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
68
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
69
FR
BREAK-EVEN POINT
ANALYSIS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
70
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
71
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
72
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
73
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
74
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
75
FR
DISCOUNTED CASH
FLOW ANALYSIS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
76
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
77
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
78
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
79
FR
SENSITIVITY ANALYSIS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
80
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
81
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
82
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
83
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
84
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
85
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
86
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
87
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
88
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
89
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
90
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
91
FR
SWOT ANALYSIS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
92
FR
93
FR
SUMMARY,
FINDINGS,
CONCLUSION, AND
RECOMMENDATIONS
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
94
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
CONCLUSION
95
FR
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
RECOMMENDATIONS
1. Heighten promotion techniques through offering of freebies to attract more
customers.
2. Coordinate with the Cebu South Bus Terminal Office for a reservation
scheme of bus tickets for the customers of the proposed business.
3. Continuously ensure that the facilities are in good condition to guarantee
customer satisfaction.
4. Put up a food store within the vicinity so that the customers who want to eat
or drink will have an easy access. This can be a source of additional income
for the business.
96
A Proposed
SdD
FABRIKAM
SALA DERESIDENCES
DORMIR
Sleeping Lounge
FOR CEBU SOUTH BUS TERMINAL
PASSENGERS