A Proposed Sleeping Lounge: For Cebu South Bus Terminal Passengers

A Proposed
SdD
SALA DE DORMIR
Sleeping Lounge
FOR CEBU SOUTH BUS
T E R M I N A L PA S S E N G E R S
A Proposed Sleeping Lounge
FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
RATIONALE
A PROPOSED SLEEPING
LOUNGE FOR CEBU SOUTH BUS
T E R M I N A L PA S S E N G E R S
CEBU SOUTH BUS TERMINAL is one of the two
large terminals in Cebu.
PROBLEMS:
• Uncontrollable number of passengers
• Limited buses
• Fortuitous events
• Stuffy and crowded
Resting or sleeping might not be suitable considering
the noise and heat the place has to offer.
The sleeping lounge will improve people’s welfare in

such a way that it prioritizes their needs of having a
good sleep without compromising comfort.
3
FR
TECHNICAL
A PROPOSED SLEEPING LOUNGE FOR
C E B U S O U T H B U S T E R M I N A L PA S S E N G E R S
4
FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
Ground Floor of the Building

 aims to primarily provide hammocks for the
passengers of Cebu South Bus Terminal
FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
Second Floor of the Building

 aims to primarily provide beds for the
passengers of Cebu South Bus Terminal
Service Flow
RECEIVING OF CHECK-OUT &
CUSTOMERS GIVING OF KEYS RETURNING OF KEYS PAYMENT
FEEDBACK
NEGOTIATIONS ACCOMMODATION BILLING

FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
FR
MARKETING
9
FR
Target Market
A PROPOSED SLEEPING LOUNGE FOR CEBU SOUTH
B U S T E R M I N A L PA S S E N G E R S
Cebu South Bus Terminal PASSENGERS

The determination of target market is of equal
importance to any other elements as the
consumers are the ones who would use the
services.
By considering the location as to where the
business will be situated as well as the nature of
the business, the passengers of Cebu South Bus
Terminal are the suitable target market.

FOR CEBU SOUTH BUS
TERMINAL PASSENGERS 10
FR
DEMAND: Survey Tables

11
FR
FOR CEBU SOUTH BUS
Table 3 TERMINAL PASSENGERS
W H E T H E R O R N OT R E S P O N D E N T S E X P E R I E N C E A LO N G WA I T
RESPONSES FREQUENCY PERCENTAGE
EXPERIENCED A LONG WAIT 322 89%
DID NOT EXPERIENCE A

39 11%
LONG WAIT
TOTAL 361 100%
n=361 12
FR
FOR CEBU SOUTH BUS
E S T I M AT E D W A I T I N G H O U R S O F R E S P O N D E N T S
LESS THAN 1 HOUR 114 35%
1 TO 2 HOURS 170 53%
2 TO 3 HOURS 5 1%
3 TO 4 HOURS 29 9%
5 HOURS 3 1%
ABSTAIN 3 1%
TOTAL 322 100%

n=322 13
FR
FOR CEBU SOUTH BUS
W H E T H E R O R N O T R E S P O N D E N T S H A V E A P L A C E T O S TAY W H E N E V E R S T R A N D E D
HAVE A PLACE TO STAY 199 55%
DO NOT HAVE A PLACE TO STAY 160 44%
ABSTAIN 2 1%
TOTAL 361 100%
n=361 14
FR
FOR CEBU SOUTH BUS
WHETHER OR NOT RESPONDENTS FIND SLEEPING LOUNGE HELPFUL
YES 120 75%
NO 138 24%
ABSTAIN 2 1%
TOTAL 160 100%
n=160 15
FR
FOR CEBU SOUTH BUS
W H E T H E R O R N OT R E S P O N D E N T S A R E I N T E R E S T E D I N AVA I L I N G S L E E P I N G
L O U N G E A C C O M M O D AT I O N
YES 146 91%
NO 13 8%
ABSTAIN 1 1%
TOTAL 160 100%
n=160 16
FR
FOR CEBU SOUTH BUS
T Y P E O F A C C O M M O D AT I O N P R E F E R R E D B Y R E S P O N D E N T S
TYPE 1 252 70%
TYPE 2 84 23%
ABSTAIN 25 7%
TOTAL 361 100%
n=361 17
FR
FOR CEBU SOUTH BUS
R E S P O N D E N T S ’ W I L L I N G N E S S T O PAY P 4 0 F O R T Y P E 1 A C C O M M O D AT I O N
WILLING TO PAY 226 63%
NOT WILLING TO PAY 126 35%
ABSTAIN 9 2%
TOTAL 361 100%
n=361 18
FR
FOR CEBU SOUTH BUS
R E S P O N D E N T S ’ W I L L I N G N E S S T O PAY P 3 0 F O R T Y P E 2 A C C O M M O D AT I O N
WILLING TO PAY 233 65%
NOT WILLING TO PAY 102 28%
ABSTAIN 26 7%
TOTAL 361 100%
n=361 19
Table 11 FR
FOR CEBU SOUTH BUS
R ES P O N D E N TS ’ N U M B E R O F T R AV E L P E R M O N T H TERMINAL PASSENGERS
RESPONSES FREQUENCY PRODUCT

ABSTAIN 38 -
1 36 36
2 78 156
3 60 180
4 56 224
5 21 105
6 6 36
8 9 72
10 6 60
12 5 60
15 5 75
20 12 240
21 4 84
26 5 130
30 20 600
n=361 TOTAL 361 2058 20
Table 12 FR
FOR CEBU SOUTH BUS
R E S P O N D E N T S ’ N U M B E R O F T R A V E L C O M PA N I O N S TERMINAL PASSENGERS
RESPONSES FREQUENCY PRODUCT

0 81 0
1 90 90
2 68 136
3 54 162
4 32 128
5 17 85
6 6 36
7 4 28
8 4 32
9 0 0
10 5 50
n=361 TOTAL 361 747 21

FR
FOR CEBU SOUTH BUS
P R O J E C T E D P O P U L AT I O N
PREVIOUS AVERAGE PROJECTED

YEAR INCREASE
POPULATION GROWTH RATE POPULATION
2019 2,124,000 2.22% 46,728 2,170,728
2020 2,170,728 2.22% 47,756 2,218,484
2021 2,218,484 2.22% 48,807 2,267,291
2022 2,267,291 2.22% 49,880 2,317,171
2023 2,317.171 2.22% 50,978 2,368,149
22
FR
Projected Annual Demand

23
FR
FOR CEBU SOUTH BUS
P R O J E C T E D A N N U A L D E M A N D F O R T Y P E 1 A C C O M M O D AT I O N
RESPONDENTS
RESPONDENTS
TYPE OF WILLING TO
INTERESTED IN PROJECTED
PREVIOUS ACCOMMODATION PAY P40 FOR
YEAR AVAILING SLEEPING ANNUAL
POPULATION PREFERRED BY TYPE 1
LOUNGE DEMAND
RESPONDENTS ACCOMMODAT
ACCOMMODATION
ION
2019 2,170,728 91 70 63 871,135
2,218,484
2020 91 70 63 890,300
2,267,291
2021 91 70 63 909,887
2022 2,317.171 91 70 63 929,904
2023 2,368,149 91 70 63 950,362 24

FR
FOR CEBU SOUTH BUS
P R O J E C T E D A N N U A L D E M A N D F O R T Y P E 2 A C C O M M O D AT I O N
RESPONDENTS
RESPONDENTS
TYPE OF WILLING TO
INTERESTED IN PROJECTED
PREVIOUS ACCOMMODATION PAY P30 FOR
YEAR AVAILING SLEEPING ANNUAL
POPULATION PREFERRED BY TYPE 2
LOUNGE DEMAND
RESPONDENTS ACCOMMODAT
ACCOMMODATION
ION
2019 2,170,728 91 23 65 295,317
2,218,484
2020 91 23 65 301,814
2,267,291
2021 91 23 65 308,454
2022 2,317.171 91 23 65 315,240
2023 2,368,149 91 23 65 322,175 25

FR
SUPPLY
26
FR
FOR CEBU SOUTH BUS
P R O J E C T E D C O M P E T I T O R ’ S A N N U A L S U P P LY F O R T Y P E 1 A C C O M M O D AT I O N
AVERAGE
ESTIMATED PROJECTED
INCREASE OF
YEAR PROJECTED COMPETITOR’S
COMPETITOR’S
DEMAND ANNUAL SUPPLY
SHARE
2019 871,135 67% 583,660
2020 890,300 69.22% 616,266
2021 909,887 71.44% 650,023
2022 929,904 73.66% 684,967
2023 950,362 75.88% 721,135

27
FR
FOR CEBU SOUTH BUS
P R O J E C T E D C O M P E T I T O R ’ S A N N U A L S U P P LY F O R T Y P E 2 A C C O M M O D AT I O N
AVERAGE
ESTIMATED PROJECTED
INCREASE OF
YEAR PROJECTED COMPETITOR’S
COMPETITOR’S
DEMAND ANNUAL SUPPLY
SHARE
2019 295,317 67% 197,862
2020 301,814 69.22% 208,916
2021 308,454 71.44% 220,360
2022 315,240 73.66% 232,206
2023 322,175 75.88% 244,466

28
FR
Projected Demand-
Supply Gap
29
FR
FOR CEBU SOUTH BUS
P R O J E C T E D D E M A N D - S U P P LY G A P A N A LY S I S F O R T Y P E 1 A C C O M M O D AT I O N
PROJECTED DEMAND-SUPPLY
YEAR PROJECTED SUPPLY
DEMAND GAP
2019 871,135 583,660 287,475
2020 890,300 616,266 274,034
2021 909,887 650,023 259,864
2022 929,904 684,967 244,937
2023 950,362 721,135 229,227

30
FR
FOR CEBU SOUTH BUS
P R O J E C T E D D E M A N D - S U P P LY G A P A N A LY S I S F O R T Y P E 2 A C C O M M O D AT I O N
31
FR
Projected Market Share

32
FR
FOR CEBU SOUTH BUS
P R O J E C T E D M A R K E T S H A R E F O R T Y P E 1 A C C O M M O D AT I O N
33
FR
FOR CEBU SOUTH BUS
P R O J E C T E D M A R K E T S H A R E F O R T Y P E 2 A C C O M M O D AT I O N
34
FR
Marketing Strategy
35
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
Sleeping Lounge LOGO
36
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
Sala de Dormir Facebook Page
37
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
Sala de Dormir Facebook Advertisment
38
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
Sala de Dormir
Instagram Account
39
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
Sala de Dormir Trivago Account
40
FR
FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
Marketing Strategy
Service
Place
Promotion
People
Process
Pricing Policy
Physical Evidence 41
FR
MANAGEMENT
42
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
ORGANIZATION Chart
43
FR
SOCIO-ECONOMIC
DESIRABILITY
44
FOR CEBU SOUTH BUS
FR
SOCIO-ECONOMIC Desirability
TERMINAL PASSENGERS
SECTORS BENEFITS OUTCOME
Provided affordable and Customer comfort and

SLEEPING LOUNGE Customer
accessible place to stay undisturbed sleep and rest
Increase revenues from

Better public services to its people
Government taxes & other fees
and to the nation
collected
Enabling them to be
Improve their services and be
Competitors aware of their
encouraged to more competition
environment
New job opportunities to the Provides sustainability to the

Community locals who are unemployed community because of the
or underemployed
opportunities
Additional sales from
Profit maximization and financial
Suppliers increase demand of
stability
products/services
Be able to derive steady income

Lessor Rental income can be
during the operating periods of
derived
73
the project 45
FR
FINANCING
46
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
Total Estimated Project Cost
47
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
48
FR
FINANCIAL ASPECT
49
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
50
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
51
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
52
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
53
FR
FINANCIAL ANALYSIS
54
FR
LIQUIDITY RATIOS
55
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
56
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
57
FR
EFFICIENCY RATIOS
58
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
59
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
60
FR
PROFITABILITY RATIOS
61
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
62
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
63
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
64
FR
SOLVENCY RATIOS
65
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
66
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
67
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
68
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
69
FR
BREAK-EVEN POINT
ANALYSIS
70
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
71
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
72
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
73
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
74
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
75
FR
DISCOUNTED CASH
FLOW ANALYSIS
76
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
77
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
78
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
79
FR
SENSITIVITY ANALYSIS
80
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
81
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
82
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
83
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
84
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
85
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
86
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
87
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
88
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
89
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
90
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
91
FR
SWOT ANALYSIS
92
FR
93
FR
SUMMARY,
FINDINGS,
CONCLUSION, AND
RECOMMENDATIONS
94
FOR CEBU SOUTH BUS
FR
TERMINAL PASSENGERS
CONCLUSION
Based on the findings, the proponents concluded

that the Proposed Sleeping Lounge for Cebu South Bus
Terminal Passengers is technically viable, socially
desirable and financially feasible.
95
FR
FOR CEBU SOUTH BUS
TERMINAL PASSENGERS
RECOMMENDATIONS
1. Heighten promotion techniques through offering of freebies to attract more
customers.
2. Coordinate with the Cebu South Bus Terminal Office for a reservation
scheme of bus tickets for the customers of the proposed business.
3. Continuously ensure that the facilities are in good condition to guarantee
customer satisfaction.
4. Put up a food store within the vicinity so that the customers who want to eat
or drink will have an easy access. This can be a source of additional income
for the business.
96
A Proposed
SdD
FABRIKAM
SALA DERESIDENCES
DORMIR
Sleeping Lounge
FOR CEBU SOUTH BUS TERMINAL
PASSENGERS

A Proposed Sleeping Lounge: For Cebu South Bus Terminal Passengers

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

A Proposed Sleeping Lounge: For Cebu South Bus Terminal Passengers

Transféré par

Droits d'auteur :

Formats disponibles

A Proposed

The sleeping lounge will improve people’s welfare in

Ground Floor of the Building

Second Floor of the Building

NEGOTIATIONS ACCOMMODATION BILLING

A Proposed Sleeping Lounge

Cebu South Bus Terminal PASSENGERS

A Proposed Sleeping Lounge

DEMAND: Survey Tables

Table 3 TERMINAL PASSENGERS

RESPONSES FREQUENCY PERCENTAGE

EXPERIENCED A LONG WAIT 322 89%

DID NOT EXPERIENCE A

TOTAL 361 100%

Table 4 TERMINAL PASSENGERS

RESPONSES FREQUENCY PERCENTAGE

LESS THAN 1 HOUR 114 35%

1 TO 2 HOURS 170 53%

TOTAL 322 100%

Table 5 TERMINAL PASSENGERS

RESPONSES FREQUENCY PERCENTAGE

HAVE A PLACE TO STAY 199 55%

DO NOT HAVE A PLACE TO STAY 160 44%

TOTAL 361 100%

Table 6 TERMINAL PASSENGERS

WHETHER OR NOT RESPONDENTS FIND SLEEPING LOUNGE HELPFUL

RESPONSES FREQUENCY PERCENTAGE

YES 120 75%

TOTAL 160 100%

Table 7 TERMINAL PASSENGERS

YES 146 91%

TOTAL 160 100%

Table 8 TERMINAL PASSENGERS

RESPONSES FREQUENCY PERCENTAGE

TYPE 1 252 70%

TOTAL 361 100%

Table 9 TERMINAL PASSENGERS

RESPONSES FREQUENCY PERCENTAGE

WILLING TO PAY 226 63%

NOT WILLING TO PAY 126 35%

TOTAL 361 100%

Table 10 TERMINAL PASSENGERS

RESPONSES FREQUENCY PERCENTAGE

WILLING TO PAY 233 65%

NOT WILLING TO PAY 102 28%

TOTAL 361 100%

RESPONSES FREQUENCY PRODUCT

RESPONSES FREQUENCY PRODUCT

n=361 TOTAL 361 747 21

Table 13 TERMINAL PASSENGERS

PREVIOUS AVERAGE PROJECTED

2019 2,124,000 2.22% 46,728 2,170,728

2020 2,170,728 2.22% 47,756 2,218,484

2021 2,218,484 2.22% 48,807 2,267,291

2022 2,267,291 2.22% 49,880 2,317,171

2023 2,317.171 2.22% 50,978 2,368,149

Projected Annual Demand

Table 14 TERMINAL PASSENGERS

2019 2,170,728 91 70 63 871,135

2022 2,317.171 91 70 63 929,904

2023 2,368,149 91 70 63 950,362 24

Table 15 TERMINAL PASSENGERS

2019 2,170,728 91 23 65 295,317