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Rahul Gupta
Department of Management Studies,
Institute of Management Sciences, Jammu
In India, majority of the people live in rural areas.
J&K bank being state owned bank was selected for the
purpose of conducting this research. For the purpose of
procuring data, the present study used annual report of
J&K bank for the year 2016-2017, to assess CSR
actions and its impact on rural development
J&K Bank functions as a universal bank in Jammu &
Kashmir and as a specialised bank in the rest of the
country.
The bank is incorporated in 1938, and is listed on the
NSE and the BSE.
It is the only private sector bank designated as RBI’s
agent for banking business, and carries out the banking
business of the Central Government.
As a responsible institution, J&K bank is committed to
CSR. The bank has Board approved policy on CSR.
CSR policy of the bank identifies key responsibility
areas and seeks to assimilate the CSR ideals into its
empowerment mission for optimising its social
performance.
J&K bank strongly believes that for an organisation to
succeed on long term basis, it is imperative to keep the
inclusive welfare of the society at the core of its values
and purpose.
J&K bank is committed to the mandated CSR and takes it as a mission.
The target groups of the bank’s entire CSR programme comprise of the
weaker sections of the society like, women, children, differently abled
and others.
All these CSR programmes were implemented by the bank either
directly or through implementing agencies like NGOs etc.
Major CSR initiatives and programmes during the year 2016-2017
revolved around health, education, ecology and community welfare.
The bank has formulated proper CSR committee to look after the
activities to be performed in terms of social responsibility which
comprises of
Table 1. Composition of CSR Committee
Mr. Parvez Ahmed Chairman & CEO
Mr. Azhar Ul Amin Director
Mr. Mohammad Maqbool Rather Member
Mr. Mohammad Ashraf Mir Member
Various key areas of J&K bank’s CSR programmes to enhance and
uplift the rural and vulnerable sections of society which are as follows:
a) Improving Public Healthcare delivery system:
Extending its support to Government Hospitals to augment the help to
the visiting poor patients.
St. Joseph hospital (Baramulla) was given critical USG machine for the
benefit of patients belonging to rural areas.