CMO Seminar

2019

21 March 2019
CMO Fundamentals

CIVIL MILITARY OPERATIONS | 2019

Insights
• DEFINITION OF CMO
◂ What you need to know first in Civil Military Operations
• THE CMO TRIANGLE

• CMO PILLARS

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Hello!
We are the

Civil Military
Operations
@panagupangbagwis

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1.
CMO
DEFINITION
Civil Military Operations:

◂ To plan activities that are to be undertaken independently

or in coordination with civilian entities
◂ To weaken the will of the enemy to fight and gain popular
support
◂ To support in the accomplishment of the AFP mission.

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Why CMO?
• Shift in policy • Growing appreciation of the
initiatives, need to leverage more non-
national military instruments of
security, military national power, derived from
strategies, and the interagency process and
military doctrine the private sector, entailing a
more holistic, and balanced
strategy.

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Why CMO?

◂ CMO support to counterinsurgency operations

involve decisive and timely employment of military
capabilities to perform traditionally non-military activities
that assist the government in depriving insurgents of their
greatest weapon, dissatisfaction of the populace.

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How CMO works?

◂ Effective CMO require extensive liaison and

coordination between the military, engaged GA’s, NGO’s
or the private sector to ensure mutual understanding and
unity of purpose and action.

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How CMO works?
◂ Operations is the integration of CMO into the
combat commander’s plans and orders ensures all
government activities are considered and coordinated,
and that strategic, operational, and tactical level CMO
are conducted to create the maximum effect.
◂ CMO minimizes civilian interference and help hasten
an end to hostilities and attempt to limit collateral
damage on the population and institutions from combat
operations.

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2.
CMO
TRIANGLE
 ENEMY

PsyOps
Counter Propaganda

CMO
Public Civil
Affairs Affairs
Community Relations Civil Relations
CIVIL AUTHORITIES,
PUBLIC/
COMMUNITY
RELATIONSHIP NGOs, LGUs.
Public’s Needs

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PILLARS OF

CMO PsyOps

CMO
Public Civil
Affairs Affairs

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 ENEMY AND MASSBASE
I.
TARGET
PsyOps
AUDIENCES
CMO
Public Civil
Affairs Affairs

CIVIL AUTHORITIES,
PUBLIC/ NGOs, LGUs.
COMMUNITY Public’s Needs

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 ENEMY
II.
PROGRAM
PsyOps
COMPONENTS Counter Propaganda

CMO
Public Civil
Affairs Affairs
Community Relations Civil Relations
CIVIL AUTHORITIES,
PUBLIC/ NGOs, LGUs.
COMMUNITY Public’s Needs

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 ENEMY
III.
TYPES OF
PsyOps
WORKS TO Counter Propaganda

BE DONE
CMO
Public Civil
Affairs Affairs
Community Relations Civil Relations
CIVIL AUTHORITIES,
PUBLIC/
COMMUNITY
RELATIONSHIP NGOs, LGUs.
Public’s Needs

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 ENEMY
PSYCHOLOGICAL
OPERATIONS
PsyOps
Counter Propaganda

CMO
Public Civil
Affairs Affairs
CIVIL AUTHORITIES,
PUBLIC/ Community Relations Civil Relations NGOs, LGUs.
COMMUNITY Public’s Needs
RELATIONSHIP

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Psychological Operations

◂ a CMO pillar that influences the beliefs, emotions,

attitudes, opinions and ultimately the behavior of the
enemy and its mass base, supporters

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Psychological Operations Objectives

◂ Change in TA’s Behaviour (SMART)

◂ Specific TA
◂ Measurable Behaviour
◂ Attainable
◂ Relevant to the campaign
◂ Time-bound

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Psychological Operations Objectives

◂ Change in TA’s Behaviour (SMART)

◂ Specific TA
◂ Measurable Behaviour
◂ Attainable
◂ Relevant to the campaign
◂ Time-bound

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Psychological Operations

◂ Disseminating the right message, to the right target

audience, using the right medium at the right time and
place.
◂ Target Audience and Issues Analysis (TAIA)
◂ Conditions of TA
◂ Issues
◂ Attitudes of TA
◂ Vulnerabilities of TA

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Basic PsyOps themes in ISO

◂ Fear of Death
◂ Hardships in Jungle
◂ Loss of faith in victory (Futility of Struggle)
◂ Disillusionment (Gov’t is on the moral side)
◂ Concern for family
◂ Benefit-Harm
◂ In-group and out-group (Leaders versus Troops)

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Basic PsyOps themes in ISO

◂ Fear of Death
◂ Hardships in Jungle
◂ Loss of faith in victory (Futility of Struggle)
◂ Disillusionment (Gov’t is on the moral side)
◂ Concern for family
◂ Benefit-Harm
◂ In-group and out-group (Leaders versus Troops)

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PsyOps
Components
◂ WORDS PsyOps
◂ DEEDS PsyOps
◂ Counter Propaganda

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WORDS PsyOps

◂ Involves the dissemination of any information, concept or

idea through the various media:
◂ Print
◂ Audio
◂ Video
◂ Internet
◂ It can also be called as “ Communication Products”

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DEEDS PsyOps

◂ Involves the conduct of combat and non-combat activities

that have psychological impact
◂ It can also be called as “ actions”

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Counter Propaganda

• Aimed at neutralizing the harmful effects of the enemy’s

propaganda efforts.
• Themes capitalize on the weaknesses and
inconsistencies of the enemy’s propaganda.

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 Review
◂ Psychological Operations
◂ Weakens will of enemy and supporters
◂ Changes behavior of TA in favor of AFP
◂ PsyOps Objective is smart
◂ Themes are based on TAIA

WORDS PsyOps DEEDS PsyOps Counter Propaganda

◂ Communicate to ◂ Activities with ◂ Mitigates effect of
TA thru various psychological en propaganda
media impact

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 ENEMY
V.
CIVIL PsyOps
AFFAIRS Counter Propaganda

CMO
Public Civil
Affairs Affairs
CIVIL AUTHORITIES,
PUBLIC/ Community Relations Civil Relations NGOs, LGUs.
COMMUNITY Public’s Needs
RELATIONSHIP

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“
In unity, there is
Strength
-Anonymous

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Civil Affairs

◂ Gain peoples’ willing cooperation, support and

confidence:
◂ Makes the AFP responsive to the needs of the Society
◂ Induces peoples’ active participation in the attainment of
military objectives and national goals

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Civil Affairs
Components
◂ Civil Relations (CIVREL)
◂ Civic Actions (CIVAC)

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Civil Relations
◂ Promotes cooperation and collaboration
◂ Participation to civilian-initiated activities

Activities under CIVREL

◂ Inter-agency coordination
◂ Participation in cause-oriented initiatives
◂ Participation in socio-cultural activities
◂ Participation in national/local historical events
BACK

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Civac Actions
◂ Military-initiated activities with developmental and
sociological purposes

Activities under CIVAC

◂ Medical & Dental Services (MEDCAP)
◂ Engineer Capability Assistance (ENCAP)
◂ Humanitarian Assistance (HA)
◂ Environmental Protection BACK

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 Review
◂ Civil Affairs
◂ Legitimizes AFP presence and activities
◂ Mitigates impact of operations

Civil Relations (CIVREL) Civic Action (CIVAC)

◂ Builds good relations ◂ Helps address needs of
with stakeholders society

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 ENEMY
V.
CIVIL PsyOps
AFFAIRS Counter Propaganda

CMO
Public Civil
Affairs Affairs
CIVIL AUTHORITIES,
PUBLIC/ Community Relations Civil Relations NGOs, LGUs.
COMMUNITY Public’s Needs
RELATIONSHIP

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“ Public sentiment is everything.
With public sentiment, nothing
can fail; without it, nothing can
succeed.
-Anonymous

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Public Affairs
Components
◂ Public Information
◂ Community Relations

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Public Affairs

◂ Info-related activities directed to the external public

◂ Establish and maintain constructive relations with the
communities
◂ Designed to gain people’s trust, support and confidence
to the AFP

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Public Information
◂ Information activities directed to the external public
to ensure a clear, accurate, and timely dissemination
of information

Activities under Public Information

◂ Press Releases
◂ Media Appearances
◂ Press Conferences
◂ Face to Face Dialogues (Symposium)
BACK

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Communication Relations
◂ Establishes and maintains constructive relations with the
communities through information activities in order to
promote the AFP’s objectives

Activities under Community Relations

◂ Production of information materials
◂ Military participation in community assemblies
◂ Public Symposiums (Face to Face)
◂ Photo and Static Displays
◂ Others
◂ Open houses
BACK

◂ Briefings
◂ news tours or guest cruise
◂ Special demonstrations/plays
◂ military exercises,
◂ parades, concerts, etc. 48
Public Affairs Principles

◂ Foremost concern is to ensure that the integrity and

reputation of the AFP is protected and will never be
compromised;
◂ Main objective is to obtain public support for the AFP;
◂ Encourages openness in providing information;

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Public Affairs Principles

◂ Ensures information accuracy;

◂ Exercises the simple virtue of telling the truth;
◂ Facilitates access by outside observers to confirm the
truth of what is officially asserted by the AFP;

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Public Affairs Principles

◂ Public Affairs, therefore, is limited to dissemination of

factual and verifiable information to ensure that the AFP
is recognized as the most reliable source of military
information among all other competing sources.
◂ “When truth or access is not present, then Public Affairs
is not appropriate.”

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 Review
◂ Public Affairs
◂ Ensures that the public is well informed
◂ Actively builds the reputation of the AFP

Program Components
◂ Public Information
◂ Communication
Relation

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Any questions?

Thank You!

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