Talenta Inspiring

Academy
(Lentera)

Proposal
for Political
Personal
Branding
Introduction
Talenta Inspiring Academy (Lentera).
Vision : Building People, Building Civilization
Mission :
1. Support People Achieve Their Targets
2. Support Human Resources
3. Develop Profesionalism in terms of Digital Landscape.
4. Accompanying and guide people to achieve Glory.

Talenta Inspiring Academy (Lentera)  LENTERA Bergerak di bidang

was built on September 2017 pengembangan Human Resource Skills
 Coaching & Training
 Political Personal Branding
 Digital Marketing

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Behind Lentera
Aji Teguh P, S.T
Careers
1. Senior Engineer XL Axiata, Tbk
2. Senior Engineer Saudi Telecom
Company
3. CEO Javatech Automation
4. Founder Talenta Inspiring Academy
(Lentera)
Organizations :
1. Head of Digital Campaign Manager for
Indonesian in Saudi.
2. Head of Digital Media Volunteers
Prosperous and Justice Party
Achievements
1. Elected as Member Leadership Innovation
Fellowship (LIF) in London, UK.
 Portfolio
Training Political Branding in 6 Big Cities of Indonesia

1. Jakarta 5. Bandar Lampung

2. Yogyakarta 6. Kab.Tangerang (Pembekalan BCAD)
3. Tarakan, Kalimantan Utara
4. Padang, Sumatera Barat
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 Why Personal Branding?
Consistency is key. It takes five to
seven impressions for someone to
remember a brand.

Ninety-two percent (92%) of people trust

recommendations from individuals (even if
they don’t know them) over brands.

*Source : https://www.entrepreneur.com/article/280371

01/01/2018 www.website.com 5
Goal
1. Increasing Popularity

2. Increasing Electability

3. Chosen as Legislative Parliament

Election 2019 .

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Kelebihan
Digital Personal Branding
1. Start kampanye lebih awal (dengan konsep
AIDA).
2. Tidak dibatasi waktu.
3. Jangkauan luas ke seluruh wilayah pemilihan.
4. Segmented dan Targeted Voters.

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Offering
One Day Training Packet :
1. Building Personal Branding Mindset.
2. Training Segmented and Real Targeted Voters
in Social Media (Facebook Fan Page, IG)
3. Online Marketing and Promotion Consultation.

Winning Packet
1. Day to Day Support Campaign Consultation.
2. Hands-on Social Media Accounts.
3. Research Competitors and Voters.
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Project Timetable
Online Digital Marketing untuk Personal Branding
CAD bisa dimulai sejak pendaftaran (Alur Fase
AIDA : Awareness, Interest, Desire, Action)

Description Start Date to Completion Date

Phase 1 Awareness and Juli-Agustus-Sept-Okt 2018
Interest
Phase 2 Desire Nov - Des 2018 - Jan 2019
Phase 3 Action Feb-Maret-Apr 2019

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Budget Investasi/ Personal
One Day Packet Winning Packet : Budget /month

Resource Budget (Rp) Resource Budget(Rp)

Personnel 500.000 Personnel 5.000.000

Technology 200.000 Technology 1.025.000

Distribution 0.00 Distribution 0.00

Promotion 100.000 Promotion 1.500.000

Other Services/ 1.500.000

Other Services/ 175.000
Research &
Consultation
Consultation
Total Cost 975.000
Total Cost 9.025.000
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KPI (Key Performance Indicators)
(For Winning Packet)

1. Number of Likes & Followers (Fan Page)

2. Number of Followers on Instagram
3. Number of Followers on Twitter, LINE,
and Telegram (Bonus)
4. Number of Targeted Whatsapp Users
5. Number of Articles on Blog
6. Number of Targeted Voters

01/01/2018 www.website.com 11
Questions?

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Contact Person :

Aji Teguh
Mobile : 081536866939
Email : aji.teguh@gmail.com