[Microsoft Surface Laptop 2]

Marketing Plan
[Ayesha Rehman FA17-BBA-190
Abubakar Amir FA17-BBA-070
Wasil Baig FA17-BBA-065
Naimat Ali Taimoor FA17-BBA-010]
Product Definition
Surface Laptop 2
• Style and speed. Sleek and light, with
improved speed and performance, slip it in
your bag and make every day more
productive.
Positioning
• Positioning of the product
– A Fast finger print, Large 13.5” Screen, Easy
Navigation for work and creative inspiration
• Consumer promise
– The perfect partner for your side project, with
Intel 8th gen and 14 hours for battery life.
 Audience (Target Market)
• Costumers
– IT Professionals
– Businessperson
– Students
IT-Professionals

Businessperson
Number
of Students
customers

Classes
 Understanding Audience.
• Who is our main target?
A. IT professionals as they have
high income and interest A
B. Businessperson with high B

Buying Power
income may have a little
interest
C. Students who are enrolled in
IT programs have maximum C
interest but minimum buying
power
Interest
 Communication through
Marketing medium
What is my costumers mostly engaged with?
• IT Professionals
– Workplace, Social Media and Billboards
• Businessperson
– Firm, Industry, T.V Media
• Students
– Colleges, Universities, Social Media
 Messaging Strategy.
Our main objective is to AWARE our audience so they start
CONSIDERING and then DESIRING our product until
they PURCHASE it
• IT professionals
– “The perfect partner for your side project, new Surface Laptop 2
gives you the performance to do what you want with the latest
8th Gen Intel ® Core™ processor”
– This message will be sent to them through Advertisement in
their work place and Ads on social media and billboards
• Businessperson
– “Let your ideas flow through your fingertips on the vibrant 13.5”
touch screen that supports fast, easy navigation for work, creative
inspiration, or sharing photos with employs”
– By sponsoring Market intermediaries and T.V Ads.
• Students
– “Style and speed. Go beyond the traditional
with new Surface Laptop 2. Sleek and light,
with improved speed and performance, slip it in
your bag and make every day more productive”
– Conducting seminars in schools and Ads on
social media
Execution of Plan
• As we have selected our audience and
marketing medium.
Now its time to
• Run the campaign on Google AdWords,
Facebook, YouTube, T.V Media, Schools and
start sponsorships.
Monitoring the Results
• Physical market (Resellers)
– Statistical results of costumers buying the
product from the market.
• Virtual Market (Microsoft website)
– Behavior of traffic on the website through
Google Analytics.

• In case our target to achieve Maximum

numbers of sales in particular time is not
achieved we need to find and correct the flaws
in our Marketing Plan.