INTRODUCTION

A decision-making overview of

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 THE DECISION

MAKING PROCESS

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 DECISION
DECISIONAREAS
AREAS
Students need to coordinate strategy and tactics
across the following areas of their company:

R&D (Research & Development)

MARKETING

PRODUCTION

FINANCE

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  Ensure the perceived age of the product
meets customer demands
 Build the quality and reliability (MTBF) of
the products
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 Invent new products to address the
changing marketplace and take advantage of
new opportunities
 Determine the specifications of the
products to meet customer expectations
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  Set the price of your products  Establish a sales force and distribution
channels to reach your customers
 Build customer awareness through
investing in promotion  Set the sales forecast for your products

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  Purchase machinery to automate them in  Set production schedule
your facilities
 Manage the majority of the company’s
 Buy or sell capacity on your product lines fixed assets

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  Add capital to fund your business  Subtract capital to balance your company
• Issue (sell) stock • Retire long-term bonds
• Borrow Short-term debt • Buy back stock
• Issue long-term bonds • Issue dividends

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 PROFORMAS
 Proformas – or projections - use decisions made
in the current year to project company performance
for the next year

 Analyzing them is critical for company success,

but there is no guarantee they are accurate. They
are only as good as your forecasts!

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 POLICY

DECISIONS

RESULTS

SCORING
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 POLICY DECISIONS

❯ If you choose to enable Policy Decisions, you can limit how

involved students will be in each functional area.

❯ Students will make a basic policy decision, enabling general

exposure to the functional area and the opportunity to
experience some of the cross-functional interactions.

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 SCORING

❯ Students are scored on five basic, understandable

Key Performance Indicators (KPIs).
❯ Students earn a star by improving over the past year.

RESULTS
❯ The report provides
data for students
looking for a deeper Gradebook
dive into the industry.
All scoring is available
via the Gradebook.

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 ROUNDS
❯ Students can make decisions for up to 8 simulated years.
❯ Practice and Competition Rounds are available to prepare.
❯ When you are ready to begin the competition, simply
Restart your game.

Practice Rounds (up to 8)

Competition Rounds (up to 8)

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 STUDENT RESOURCES
Materials
❯ Introductory videos

❯ User Guide

❯ Continuous Training

❯ Intro to Business: A Primer (if applicable)

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 GOOD LUCK AND ENJOY!

HERE WHEN YOU NEED US

We’re dedicated to your success. One of our client
relationship consultants will be assigned to you to help
you and your students. Contact us any time throughout
the entire simulation process. We’ll be glad to help.
Let’s get started!

877.477.8787
+1.312.477.7200 (outside North America)
support@capsim.com

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