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  • Fractal Analytics: Orange Cabs Case Study

    Transféré par

    anirudh chaudhary
    41 vues11 pages
    The document analyzes customer and fare data from Orange Cabs in Sydney over 3 weeks. It segments data by car type (Gold, Platinum, Silver), shows numbers of users and average fares by day and week. Charts display user numbers by car type and day. Tables show unique and repeat customers by car type and week. A final section analyzes users by device used to call cabs. Excel features like pivot tables, sorting, filters and charts were used in the analysis to provide insights to Orange Cabs.

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    The document analyzes customer and fare data from Orange Cabs in Sydney over 3 weeks. It segments data by car type (Gold, Platinum, Silver), shows numbers of users and average fares by day and week. Charts display user numbers by car type and day. Tables show unique and repeat customers by car type and week. A final section analyzes users by device used to call cabs. Excel features like pivot tables, sorting, filters and charts were used in the analysis to provide insights to Orange Cabs.

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    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    41 vues11 pages

    Fractal Analytics: Orange Cabs Case Study

    Transféré par

    anirudh chaudhary
    The document analyzes customer and fare data from Orange Cabs in Sydney over 3 weeks. It segments data by car type (Gold, Platinum, Silver), shows numbers of users and average fares by day and week. Charts display user numbers by car type and day. Tables show unique and repeat customers by car type and week. A final section analyzes users by device used to call cabs. Excel features like pivot tables, sorting, filters and charts were used in the analysis to provide insights to Orange Cabs.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 11

    FRACTAL ANALYTICS

    INSIGHT IMPACT INNOVATION

    ORANGE CABS
    CASE STUDY
    CONTENTS
    OBJECTIVE

    CAR-TYPE WISE ANALYSIS

    DAY WISE CUSTOMER ANALYSIS

    DAY WISE FARE ANALYSIS

    UI BASED ANALYSIS

    TOOLS USED

    CONTACT
    objective
    To study the impact of discount offered on the Orange Cab for Sydney
    City using the data available of 3 weeks. Henceforth determining the
    insights for the model.
    Car-type wise
    segmentation 18000

    16000

    14000
    Number of users

    12000

    10000

    8000

    6000

    4000

    2000

    0
    Gold Platinum Silver
    Week1 Week2 Week3
    Car Type Total Users Sum of fare Average of fare(in $)
    Gold 3714 68228 18.37 WEEK 1
    Platinum 12234 367099 30.00
    Silver 1255 54967 43.79

    Car Type Total Users Sum of fare Average of fare(in $)


    Gold 9326 173238 18.57
    WEEK 2
    Platinum 16408 514805 31.37
    Silver 1374 59969 43.64

    Car Type Total Users Sum of fare Average of fare(in $)


    Gold 6376 113550 17.80
    WEEK 3
    Platinum 12739 381438 29.94
    Silver 1061 43830 41.31
    DAY WISE CUSTOMER
    ANALYSIS
    7000

    6000

    5000
    NUMBER OF USERS

    4000

    3000

    2000

    1000

    0
    0 1 2 3 4 5 6
    WEEK1 WEEK2 WEEK3
    DAY WISE FARE
    ANALYSIS FARE (IN USD)

    WEEK-1 WEEK-2 WEEK-3


    DAY
    0 36698 57205 62384
    1 50594 82280 68737
    2 68551 100224 74258
    3 83125 115283 102167
    4 97942 203199 103082
    5 94252 118360 79055
    6 59132 71461 49135
    UNIQUE CUSTOMERS WEEK-1 WEEK-2 WEEK-3

    GOLD 2183 5395 3729


    PLATINUM 6980 8692 7137
    SILVER 723 506 603

    REPEAT CUSTOMERS WEEK-1 WEEK-2 WEEK-3

    GOLD 1531 3931 2647


    PLATINUM 5254 7716 5602
    SILVER 532 868 458
    Device Gold Platinum Silver Grand Total
    bada 423 1056 85 1564

    UI BASED ANALYSIS java


    orange.com 10
    15
    29
    15
    39
    sms 298 298
    symbian 3281 10830 1170 15281
    windows-phone 6 6
    Device Gold Platinum Silver Grand Total
    bada 1051 1492 95 2638
    java 1 14 15
    orange.com 16 23 1 40
    sms 388 388
    symbian 8256 14487 1278 24021
    windows-phone 2 4 6
    Device Gold Platinum Silver Grand Total
    bada 637 1106 76 1819
    java 1 12 13
    orange.com 12 29 1 42
    sms 286 286
    symbian 5724 11301 983 18008
    windows-phone 2 5 1 8
    Features of Excel such as Pivot Table, Sorting, Mathematical
    Formulae, Filtering, Duplicate Removal, Charts have been used
    for the analysis.
    PULAK MALIK
    NSIT
    pulak.malik560@gmail.com
    9711449386

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