Communication Skills

The Seven C’s for

Effective Communication
 Words of Wisdom

Time, consideration & concentration

on communicator's messages are
prerequisites for understanding.
Objective
 This lecture discusses following key points
of communication
 TheSeven C’s of Communication
 Completeness
 Conciseness
 Consideration
The Seven C’s of Communication
Consideration
Conciseness

Correctness

7 C’s Completeness

Clarity

Concreteness
Courtesy
The Seven C’s of Communication

7 C’s Can Be Applied for both

 Oral
 Written
Completeness
 It should convey all the facts required
by the audience.
 The message must bear all the
necessary information to bring the
response you desire
 It should answer all questions asked
 Give something extra, when desirable
Completeness
 One of the most famous terms use under
this title is the “5’w’s”.
 5’w’s includes
 Who
 What
 When
 Where
 Why
Completeness
 Provide all necessary
information
 Accurate understanding.
 W questions are useful.
 Answer all Questions asked
 Replying inquiry.
 List the needed details.
Benefits of Completeness
 Complete messages are more likely to
produce desired results.
 They can do a better job for building
goodwill.
 Complete messages always give
additional information wherever required.
 It leaves no questions in the minds of
receiver.
Conciseness
 Conciseness means communicating
what you want to convey in least possible
words.
 The message only contains the
information, only relating to the topic and
don’t have irrelevant information
 Conciseness is a necessity for effective
communication.
 Wipe out wordy expression
 Add only relevant information
 Avoid unnecessary repetition
Conciseness
 Wipe out wordy expression.
 Using Single-words instead of too long.
 Bullet your words

 For example
Wordy: Due to the fact that
Concise: Because
Wordy: At this time
Concise: Now
Conciseness
 Add only relevant information.
 Stick to the point.
 Delete irrelevant statements.
 Avoid long introduction and Unnecessary
explanation
 Talk to the point

 Avoid unnecessary repetition.

 Do not repeat the words or ideas unnecessary
 Use pronouns
 Benefits of Conciseness
 It is both time-saving as well as cost-
saving.
 It underlines and highlights the main
message.
 Concise communication provides short
and essential message in limited words to
the audience.
 Concise message is more appealing and
comprehensible to the audience.
Exercise (Concise)
At this time I am writing to you to enclose the post paid
appointment for the purpose of arranging a convenient
time when we might get-together for a personal
interview.
 Consideration
 Effective communication must take the audience
into consideration, i.e
 The audience’s view points
 Background
 Education Level
 Make an attempt to imagine your audience, their
requirements, emotions as well as problems.
 Ensure that the self-respect of the audience is
maintained and their emotions are not at harm.
Consideration

 Focus on “you” instead of “I” and

“we”
 Show audience benefit & interest
 Emphasize positive, pleasant facts
 Apply integrity & ethics
Consideration
 Focus on “you” instead of “I”
and “we”.
 Creating a YOU attitude.
 Assume you know people needs
 Do not overuse because it can lead to
a negative reaction
Consideration
 Show audience benefit & interest
 Talk about receiver benefits.
 Reader may react positively when
benefits are shown them. Benefits
must meet recipients:
 Needs
 Address their concerns
 Offer them rewards
Consideration
 Emphasize positive, pleasant facts
 Be Optimistic
 Apply integrity & ethics
Benefits
 Pose the good and pleasant effect
 Ensures the self respect of the
audience
 Enhance the communication
Exercise (Consideration)
 Because we have not written to you in
sometime , please help us bring our record
by filling and returning the other half of the
card.
Solution (Concise)
Now, write us when we can meet for an
interview
Solution (Consideration)
 Kindly, return the filled Performa to keep
you updated about our new features and
services.