APPLE (INDIA)

By: Jaydeep Devpura (60)

Prachi Dave (08)
Jay Bangur (04)
Krishna Dave (07)
Dhwani Soni (11)
INTRODUCTION
 Established: April 1, 1976
(Incorporated January 3, 1977)
 Founder: Steve Job
Steve Wozniak
Ronald Wayne
 Headquarter: Cupertino, California
 Industry:
 Computer Hardware (Mac, iMac, Mac Pro, MacBook, MacBook Air)
Computer Software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto)
Consumer Electronics (iPod, iPhone, iPad, Apple TV and Mac
products)
Digital Distribution (iTunes store, iCloud, App Store, Mac App Store
VISION AND MISSION
VISION:

“Man is the creator of change in this world.

As such he should be above systems and structure and not subordinate to
them.”
MISSION:

“Apple is committed to bringing the best personal computing, portable

digital music and mobile communication experiences to students,
educators, creative professionals, and consumers around the world
through its innovative hardware, software and internet offerings.”
INNOVATIONS TILL PRESENT
TARGET AUDIENCE
 The main target audience of Apple is Business people, Students,
Teenagers, Adults and children.
SEGMENTATION
 Income : person who have income more than 10 lakhs yearly
 Social Class : Upper middle class, Lower-upper, upper-upper class
 Age Group: 10-60
 User status: Regular users
 Loyalty Status: Strong and hard-core loyals
 Benefits: Quality, service and speed
 Occupation: Profession and technical, Managers and Officials, Others
POSITIONING
 Apple’s branding, a brand that is felt in the heart and mind of the
consumer”, is the key to its survival.
 Apple’s brand is reflected through their core beliefs about innovation,
imagination and design. It is promoted through their products,
advertisement and customer experience.
 Apple’s strategy is a corporate branding strategy that revolves around its
emotional experience with its products. To be an emotional brand, it
must have three things in common. The company must project a strong
humanistic corporate culture; have a unique visual and verbal
vocabulary; and establish a connection with its consumers.
 The company produced the best product worldwide to establish their
products. Brand positioning within Apple Inc give positive effect to
Apple Inc. Brand positioning will help a the company to improve their
marketing strategy and benefit to the company.
MARKET SHARE OF APPLE IN INDIA
COMPETITIORS
 Samsung
 Paypal
 Amazon
 Dell
 Sony Mobile
 Fitbit
 Bose
 Google
 Microsoft
SWOT ANALYSIS
STRENGTH: WEAKNESS:
 Unique ability to design • Incompatibility
• Matching
 Powerful and strong market capabilities
• Dependency on few products
 Most loyal customer brand • Niche market
 Strong Research and development
program
 Robust financial performance

OPPORTUNITIES: THREATS:
• Expansion of products • Market Penetration
• Increase in turnover • Big ideas are easy to copy
• Reputation based on quality • High priced products
• Comes up with highly developed • Laptop Competition
technology
THANK YOU